Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...
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Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...
Episode 48 | Navigating the European e-commerce scene
Memorable Marketing by MediaGroup
19 minutes
1 year ago
Episode 48 | Navigating the European e-commerce scene
Today on Memorable Marketing, we continue our conversation with the former Marketing Director of Rad Power Bikes, Niki Harrold. Key moments: 00:00 - Introduction to Niki 00:46 - Marketing in different cultures 04:02 - Live commerce 05:09 - Niki's experience at Rad Power Bikes 08:28 - Foreseeing concerns as a B2C marketer 12:05 - Accessing data to identify consumer challenges 14:29 - Current marketing strategy at Rad Power Bikes 15:14 - North American and European markets: potential 17:19 - ...
Memorable Marketing by MediaGroup
Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...
