In this episode of Launch With Confidence, Chris sits down with Ciara Peter, SVP of Product at Robin. With leadership experience at Robin, Medallia, Gainsight, and Box, Ciara has spent her career helping SaaS companies navigate market shifts, competitive pressure, and evolving customer expectations.
At Robin, she guided the team through one of the most turbulent eras in workplace software—navigating Covid, the rise of hybrid work, and competition from giants like Microsoft and Zoom. In this conversation, Ciara shares how to rebuild confidence when your product story changes, how to reframe competitors, and why “extreme transparency” is a product leader’s superpower.
If you’re a product manager or product leader facing change, this episode is packed with lessons on leadership, strategy, and staying close to your customers.
In this episode:
(00:00) – Intro: Ciara Peter’s background and Robin’s journey
(01:08) – Helping teams rebuild confidence in a new direction
(01:55) – The explosion of competition during hybrid work
(02:45) – Why Robin shifted from point solutions to a platform
(04:08) – Practicing “extreme transparency” in product leadership
(05:53) – Watching 40 sales calls to uncover patterns
(07:26) – Avoiding the feature factory trap
(09:12) – Balancing multi-year vision with short-term realities
(10:29) – Bridging gaps between old use cases and new direction
(11:56) – Using NPS, analytics, and competitor tracking
(14:17) – Customer advisory boards and in-person empathy
(16:46) – How competitors reveal themselves in new markets
(18:46) – The rise of “vibe coding” and what it means
(20:15) – Guiding sales teams through noisy competition
(22:05) – New personas and motions in platform sales
(24:01) – Making strategy stick inside and outside the org
(26:03) – Testing if the product story really resonates
(28:08) – Why product is a team sport with sales, support, and marketing
(29:12) – Rapid fire: resets, role models, and resources
(32:33) – A product Ciara can’t live without (and why)
(33:22) – Funniest travel mishaps and lessons learned
(35:25) – How Ciara wants her team to feel after a big launch
(36:17) – Closing thoughts and wrap-up
About Our Guest
Ciara Peter is a SaaS Product executive with nearly 20 years of experience leading high performing organizations from Series A to $5B+ in annual revenue. Ciara currently oversees Product and Design at Robin, a leader in workplace management, and has also led world class organizations at Medallia, Gainsight, Box, Betterworks, and Salesforce. Ciara’s experience empowers her to uniquely address the needs of enterprises at scale, while incorporating product led growth, AI, and product design fundamentals to increase adoption and expansion across end users.
In this episode of Launch With Confidence, Chris Rader sits down with Randy Ford, Director of Product Management at Fidium Fiber. Randy has spent more than 20 years leading product teams across networking, cloud, and security, but what sets him apart is his conviction that the best ideas come from observing customers in their own environments.
From stadiums packed with thousands of devices to small supermarkets with hidden connectivity issues, Randy shares how in-the-wild insights can transform product development, customer trust, and even company strategy.
If you’ve ever wondered how to bridge the gap between product roadmaps and customer reality, this conversation will change the way you think about field research and customer engagement.
What You’ll Learn in This Episode:
00:00 – Introduction to Randy Ford
01:01 – Randy’s role and product management scope
01:41 – Why getting out of the office matters
02:11 – Observations you only see onsite
04:14 – Problem-solving with real-world signals
05:03 – Stories from Western Digital and stadium Wi-Fi challenges
07:16 – Turning field context into product planning
08:19 – Lessons from supermarkets and everyday environments
10:05 – How observations improve customer experience
12:25 – Personas and environmental factors
15:32 – Building vertical profiles for customer segments
15:50 – Advice on connecting with customers in the wild
17:10 – Regional and environmental differences in customer needs
18:43 – Becoming a trusted partner by sharing insights
19:15 – Budgets, travel bans, and scrappy ways to stay close to customers
20:43 – Rapid-fire questions (coffee vs. tea, product mistakes, teams vs. Slack, favorite snacks, dream product
In this episode of Launch With Confidence, Chris Rader sits down with product marketing leader and content creator Natalie Mackay to talk about pre-launch social proof, gathering deep customer insights, and unlocking the hidden go-to-market power of beta programs. Natalie shares actionable ways product marketers can partner with product managers to create messaging that resonates, drive conversions, and build authentic social proof before launch day. We also explore why so many teams overlook beta as a strategic GTM tool, and we wrap up with a fun rapid fire Q&A.
In this episode, Chris Rader welcomes Chip Duval, an experienced Senior Program Manager with expertise at companies like Sonos and Peloton. Chip dives into practical strategies for beta and alpha testing, sharing methods to identify and retain quality testers, collect actionable feedback, and integrate insights for product improvement. He emphasizes the importance of managing both quantitative and qualitative feedback and balancing tester enthusiasm with structured, goal-oriented program design. Chip also discusses the role of tester engagement and the value of a diverse beta pool. With actionable advice on optimizing feedback loops and establishing clear success metrics, this episode offers listeners a roadmap for building impactful testing programs that contribute to long-term product success. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ (0:00) Intro (1:27) Defining what makes a good beta tester: criteria and metrics (2:18) Key tester evaluation metrics: product usage, bug reports, engagement, and survey responses (5:05) Importance of community engagement and tester collaboration (7:17) Balancing diverse tester personalities to get unbiased insights (10:02) Structuring beta tests with intentional tester selection (13:13) Cost-effectiveness and impact of early bug discovery (15:02) Managing large tester pools for actionable, scalable feedback (21:07) Integrating cross-functional insights for effective launches (32:28) Rapid Fire Questions: Quick insights on beta testing best practices ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ⭐️ Ready to beta test your product with Centercode? Sign up for free now and run a beta test today → https://bit.ly/centercode-home
Quick note – The video files didn’t quite cooperate for this episode, so enjoy the audio-only experience. Keith’s wisdom still shines, so don't sleep on this one!
In this episode, Chris Rader sits down with Keith McDonald, Beta Testing Lead at Square, to discuss the art of building beta programs that go beyond just finding bugs. Keith’s career spans more than a decade, including significant roles at Sonos, where he led beta testing for flagship products like the Playbar. Now at Square, he continues to innovate in beta program management, focusing on improving customer experiences and product quality through deep user feedback and strategic testing.
Keith shares his journey, the lessons learned along the way, and his thoughts on building high-performing teams with a blend of technical expertise and customer empathy. He also provides insights into the future of beta testing, including how AI could play a role in enhancing, but not replacing, the human touch in testing. Tune in to hear how beta programs can transform product development and why a focus on user experience is key to success.
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(0:00) - Intro
(3:26) - Early challenges in testing at Sonos, launching the Playbar and other hardware products.
(10:21) - Keith’s transition to Square: Managing beta programs for hardware teams.
(14:10) - Building a beta testing team that balances technical and customer-focused skills.
(19:44) - The importance of user feedback and its role in shaping products.
(28:41) - Going beyond bugs: How to focus on enhancing user experience in beta programs.
(34:14) - Keith’s thoughts on AI’s role in the future of beta testing.
(40:00) - Rapid-fire questions
In this insightful episode of Launch With Confidence, we sit down with Jacob Faarkrog Christensen, the Customer Validation Lead at Bang & Olufsen, to explore the evolving role of AI in beta testing and product development. Jacob shares his journey of implementing AI models into their beta programs, which has significantly improved how they collect and analyze feedback. He delves into the challenges of balancing automation with the need for human interaction, ensuring that testers feel engaged and valued throughout the process. Whether you're interested in the technical aspects of AI or the strategic decisions behind product testing, this episode offers a comprehensive look at how Bang & Olufsen is staying ahead in the competitive high-end audio market.
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ (00:00) - Intro (01:13) - Jacob covers his role at Bang & Olufsen, providing an overview of their beta testing program (02:22) - How beta testing influences product launches and shapes customer-focused development (05:29) - Including existing customers versus new potential customers in beta tests (11:08) - AI's impact on removing friction in the beta process, including log analysis and bug tracking (14:28) - How AI enhances the accuracy of feedback by correcting errors and standardizing reports (20:18) - Jacob discusses how AI assists in managing large-scale beta tests with hundreds of participants (30:10) - Balancing AI and human interaction to maintain engagement and ensure meaningful tester experiences (40:01) - The future of AI in beta testing, including automated insights and dependency analysis for bug fixes (42:43) - Rapid-fire questions
On this episode of Launch With Confidence, we dive into the world of smart home products with Danielle Prince, Beta Coordinator at Wyze Labs. Danielle shares her journey from a support agent to leading Wyze’s innovative beta program, detailing the unique strategies and methodologies that drive their success. She explains how Wyze transitioned from decentralized social media-based testing to a structured platform, ensuring comprehensive feedback and resource optimization.
Danielle also highlights the importance of user feedback and the integration of support teams in beta testing. Learn about Wyze's SMART approach to beta testing, which ensures their tests achieve meaningful results for the product team. This episode offers valuable insights into maximizing beta test outcomes, improving product development, and enhancing customer support.
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(0:00) — Intro
(3:40) — Danielle shares her background and role at Wyze.
(4:01) — Insight into Wyze's beta program model and its evolution.
(5:01) — Discussing the SMART approach to beta testing.
(7:20) — The role of the Wizard buddies and support integration.
(8:29) — How product managers and support teams handle feedback.
(10:44) — Transition from social media-based testing to structured beta programs.
(13:12) — Issues with decentralized feedback and the benefits of a standardized testing platform.
(16:29) — How Wyze uses beta test results to improve products and support resources.
(20:40) —The importance of user feedback and maintaining positive tester relationships.
(22:01) — Rapid Fire Questions
Ever wondered how the tech behind baby monitors gets perfected? On this episode of Launch With Confidence, we’re joined by Dylan LeMay, Beta Program Manager at Nanit, who turns real-world chaos into irrefutable insights. As a new dad himself, he blends personal experience with professional expertise to ensure Nanit’s smart baby monitors excel in diverse environments.
In this insightful conversation, Dylan reveals the fascinating behind-the-scenes of beta testing in real homes, dealing with everything from varying crib setups to diverse environmental factors. He shares how his personal journey into parenthood has enriched his professional approach, bringing a deeper level of empathy and understanding to his role. Tune in to hear about the trials and triumphs of refining cutting-edge baby tech, and gain invaluable insights into how meticulous testing can lead to products that parents trust and love.
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(0:00) - Intro
(2:00) - Discussing the significance of testing in diverse environments.
(4:38) - Challenges faced when testing products for babies in different settings.
(7:19) - The importance of beta testing in diverse environments and situations.
(10:41) - Balancing technical issues and user experiences in beta testing.
(13:09) - How test data makes its way back into product development
(14:48) - Recruiting for time-sensitive products and how automation helps keep things on track.
(18:41) - The impact of empathy on beta testing and understanding user pain points.
(23:10) - Collaborative efforts between beta testing and other departments.
(30:58) - Growing a beta program
(41:07) - Lightning round, rapid fire Q&A
Dive into the intricate world of digital product management with Raiana Zaman, Senior Product Owner/Analyst at State Employees Credit Union in North Carolina. Transitioning from a developer to a product management role, Raiana brings a unique perspective to the table, bridging the gap between technical execution and strategic product vision. This episode explores Raiana's journey, highlighting the skills and mindset shifts essential for navigating the dynamic landscape of product development in the finance sector. Discover the importance of customer feedback, the art of balancing stakeholder interests, and the crucial role of curiosity and problem-solving in crafting digital products that resonate with users and drive business success. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ (0:00) - Intro. (2:14) - How development experience benefits her current role. (4:26) - Key skills for moving into product management. (7:00) - The synergy between product marketing and management. (9:27) - Early user involvement in development for better product fit. (13:29) - Prioritizing product quality over strict deadlines. (16:38) - Using user feedback in product betas for refinement. (21:24) - Raiana shares quick insights and personal preferences.
In this episode of Launch With Confidence, we sit down with Jalen McGee, a Product Manager for Microsoft Azure Arc. Jalen shares his journey from internships to product management, offering insights into the skills needed for success and the crucial role of customer feedback in product development. Together, they explore key aspects of product management: Internship Experience: Jalen discusses how his internships at Bandwidth and Microsoft shaped his approach to product management. He emphasizes the importance of understanding the product thoroughly and prioritizing learning over simply showcasing knowledge. Skills for Product Management: The conversation highlights essential skills for product managers, including adaptability and organization. Jalen explains how context switching and balancing priorities from various stakeholders are critical for effective product management. Customer Involvement: Jalen elaborates on the vital role of customers in every phase of product development. He shares strategies for validating hypotheses through indirect testing and continuous feedback, underscoring the importance of building strong customer relationships. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ (0:00) - Intro (2:10) - The impact of internships on Jalen's approach to product management. (4:56) - Jalen's advice to his younger self about valuing learning in tech. (8:46) - Essential skills for product managers, with a focus on adaptability. (13:00) - The value of fresh perspectives from early-career PMs. (18:26) - Discussing customers' crucial role in product development and launch. (23:36) - The benefits of the energy and eagerness of early-career PMs. (27:54) - Rapid-fire questions reveal Jalen's preferences and insights into product management.
In this episode, we’re exploring the world of product management with Maurice Leacock, a seasoned Product Director and current Product Management Consultant at Carrier HVAC. Maurice brings a wealth of experience from leading tech products to market, including robot vacuums, headphones, and fitness scales. We explore the importance of frameworks in product management, the role of passion, and the critical insights gained from beta testing.
In This Episode:
(0:00) - Intro
(1:46) - The role and impact of frameworks in product management.
(5:06) - Synergies between product management and design.
(7:37) - The influence of passion in product management across different cultures.
(10:03) - The importance of impact and influence in product roles.
(14:38) - Incremental improvement and its significance in the field.
(19:59) - The essential role of customer feedback in product development.
(23:43) - Insights on beta testing and its critical role in refining product-market fit.
(29:55) - Knowledge from Maurice’s experiences in product management across industries.
(35:29) - Lightning round, rapid fire Q&A
Join us for a conversation that highlights Maurice’s professional insights and experiences, offering valuable lessons for aspiring product managers and seasoned professionals alike. This episode is a must-listen for anyone looking to enhance their approach to product development and achieve success in the tech world.
Dive into the world of beta program management in industrial robotics on this episode of Launch With Confidence. We're joined by Israel Nunez, Beta Program Manager at Universal Robots, who has transformed their beta testing into a crucial part of product development.
In This Episode:
(0:00) - Intro
(1:00) - The origin story of Universal Robots' beta program and its evolution.
(4:20) - The motivation behind Israel's role and the inception of the beta program.
(6:06) - Early challenges and growth pains of establishing the beta program.
(8:36) - The importance of internal marketing and convincing stakeholders of the beta program's value.
(16:16) - Tactics for showcasing the beta program's importance and ROI.
(21:45) - Rapid-fire questions revealing personal insights and professional wisdom from Israel.
Tune in for an insightful look at making beta testing a strategic asset in a tech-driven industry.
Unveil the groundbreaking developments in fitness technology and much more in this enlightening episode of Launch With Confidence. Join us as John Trainor, an expert in tech innovation and leadership, delves into the four pivotal themes that are reshaping the tech and fitness landscapes: Innovating in Connected Fitness Tech: Explore the latest fitness device and platform advancements that keep us connected, motivated, and in peak health. The Power of Beta Testing: Discover how beta testing revolutionizes product development, enabling teams to deliver superior value at unprecedented speeds. Remote Teams & Productivity: Gain insights into effective strategies for managing remote teams, ensuring high productivity, and fostering collaboration in a dispersed work environment. Overcoming FUD in Tech Teams: Learn techniques to bust fear, uncertainty, and doubt within tech teams, empowering them to innovate confidently and tackle challenges head-on.
Welcome to our latest episode, where we dive into the health and fitness industry with Alexa Murray from Whoop.
Join us as we explore what's going on in women's health, the power of continuous discovery, and the art of involving your market in development. Alexa shares her insights on using OKRs, beta testing, and the balance of beachheads and blinders in tech innovation.
Get ready to be inspired by a leader who's shaping the future of wearable technology!
Managing programs for hardware companies is tough, so in this episode, we bring in a seasoned professional to help. We're joined by Mike Marrs a program manager at Watkins Wellness and formerly Hewlett-Packard, about his experience taking new products from concept to market.
About This Episode
On the Delta Huddle Podcast, we've discussed two areas that really benefit from beta testing, that being support and customer success. And one other area that really really benefits from getting the voice of your customer in early is customer experience. Now, customer experience is much more than just how the customer interacts with your product. It also extends to how they interact with your entire organization, whether that's reaching out to support for help or working with sales to get more of your product.
And today's episode, we talked to Colin Flanagan, director of Customer Experience at Sayge. Now, in Colin's ten years as a leader, he's helped fight churn, create seamless experiences for customers and really strengthen the voice of the customer across organizations. Now, during our conversation, we talked about how trends are changing customer experience, how surprise and delight is suddenly out the door, why it's best to be transparent in a customer experience environment across your entire organization, and how tracking the customer's journey is essential for building a really great customer experience.
In This Episode:
About Our Guest
Colin Flanigan is the Director of Customer Experience at Sayge (http://hellosayge.com). In his 10+ years as a CX leader and consultant, he has grown and assisted churn-fighting, delight-producing customer-facing teams across industries. He delights in building and scaling excellent, seamless experiences for customers, strengthening the voice of the customer across organizations, and developing quality leaders.
Resources and Links
Beta Test Planning Kit: https://bit.ly/sw_plan_kit
Beta Recruitment Kit: https://bit.ly/recruit_kit
Centercode Visual Theming Guide: https://bit.ly/visual_themes
Beta Agreement Kit: https://bit.ly/agreement_kit
The Beta Shipping Manual: https://bit.ly/ship_manual
The Tester Engagement Pocket Guide: https://bit.ly/tester_map
Beta Test Incentive Kit: https://bit.ly/incentives_kit
Beta Test ROI Kit: https://bit.ly/beta_roi_kit
The Definitive Guide to Delta Testing: https://bit.ly/guide_to_delta
About This Episode
One of the joys of the Delta Huddle Podcast is the fact that we talk with experts in a wide array of fields, from transportation and fitness to B2B platforms and entertainment. Today’s episode is a foray into another field, with its own set of challenges: Healthcare.
Factors like HIPAA compliance, potential test participants working 12-to-16 hour long shifts, and a wide-variety of use cases make Healthcare an incredibly unique environment for beta testing. Navigating that space can be difficult but also fantastically rewarding, especially in the light of making the care experience better for caregivers and patients alike. And joining us to discuss beta in the world of healthcare is a program manager at one of healthcare’s leading device makers.
Casey Hamar is Senior Program Manager Beta & User Testing at Stryker. Stryker produces everything from personal protection and surgical equipment to communicators and hospital beds. In her role as Senior Program Manager, Casey works closely with hospitals, doctors, and other healthcare workers to test and improve products used within the field every day.
During our conversation, Casey talked about things like building a body of context around feedback by testing with different audiences in different hospitals, how building relationships with those hospitals allowed her to expand their pay to program, and also why healthcare is such a unique field.
About Our Guest
Casey Hamar is Senior Program Manager Beta & User Testing at Stryker. Casey began her career at a talent lifecycle and change management consulting firm, which worked with 95% of the Fortune 500. While there, she had the opportunity to partner with many healthcare organizations and grew passionate about improving the experience of caregivers and patients. She then joined a healthcare system, outside of Seattle, as Director of Engagement and PX, where she led strategy development and execution based on understanding consumers' viewpoints. Starting in 2016, Casey served as a Sr. Client Service manager in the PX division of Vocera where she continued to focus on research and experience. In 2021, she transitioned to the newly created role of Sr. Program Manager of Beta and User Testing at Stryker concentrating on an excellent end-user experience and continually improving systems that help drive a GA version of a product that results in rapid market adoption.
Timestamps
(0:00) - Intro
(2:14) - Casey’s program at Stryker and the products they support
(5:29) - What does beta testing look like in a medical environment?
(8:05) - Casey's success metrics for her beta program
(9:50) - Stryker's mission and how their values align with their beta program
(14:21) - Tailoring projects and trying to find the right audience
(18:52) - Working internally and networking externally to build strong relationships
(28:06) - Empowering caregivers and improving the patient experience through testing
(31:52) - How context powers feedback and testing with unique audiences
(36:35) - Finding creative ways to motivate audiences to submit feedback
(42:31) - How Stryker collects and breaks down data during a test
(45:58) - Seeing what others don't and keeping an open mind
(51:10) - Being inclusive to help reduce friction and increase buy-in
(58:07) - What advice would Casey give to her past self?
Zero-Cost Resources and Blogs
Beta Test Planning Kit: https://bit.ly/sw_plan_kit
Beta Recruitment Kit: https://bit.ly/recruit_kit
Centercode Visual Theming Guide: https://bit.ly/visual_themes
Beta Agreement Kit: https://bit.ly/agreement_kit
The Beta Shipping Manual: https://bit.ly/ship_manual
The Tester Engagement Pocket Guide: https://bit.ly/tester_map
Beta Test Incentive Kit: https://bit.ly/incentives_kit
Beta Test ROI Kit: https://bit.ly/beta_roi_kit
The Definitive Guide to Delta Testing: https://bit.ly/guide_to_delta
About This Episode
Often on the Delta Huddle Podcast, we feature guests who have spent five, ten, and sometimes 30 years in the beta testing space. But this episode is a refreshing new perspective - that of a brand new beta manager leading a beta program forward.Elizabeth Hall is Senior Beta Program Manager at Appian, a low-code B2B platform for automating business processes. Coming from the worlds of product management and user research, Elizabeth is new in her role compared to some of our previous guests, but she’s already spearheading an incredible transformation of Appian’s beta program.
In this episode, we explored why it’s important to set the tone for your beta tests, the difference between qualitative and quantitative data, and why mentorship was key for Elizabeth’s start in beta testing. We can’t wait to see how Elizabeth leads her beta program forward, and I hope you enjoy our conversation.
About This Episode
Passionate, engaged communities are at the heart of every successful beta program. It's been a theme that we've had in a lot of our episodes, and today's episode is absolutely exemplary of that. Jake Francis has built beta programs with the help of these engaged communities. In his current role as GPU Software Dev Engineer and Game On Driver PM at Intel, he connects with passionate, engaged communities to help lead their beta program when it comes to graphics cards.
In this episode, Jake breaks down how he built his programs at AMD and Intel, starting with Discord as a basis before leveling up through the use of Centercode. We talked about how Centercode’s integrations allowed him to scale quickly, why it’s important to build strong communities through trust and transparency, and how Intel sees deep value in a continuous beta program.
About Our Guest
Jake Francis is a SW GPU Dev Engineer and Game On Driver PM at Intel. He has been in the discrete graphics industry for 14 years, primarily focused on gaming graphics software engineering in roles such as software product management, gaming social media, digital marketing, software quality strategy & execution, and program management.
This breadth of unique experiences enables him to effectively communicate end user needs through to internal teams to drive meaningful change from critical feedback.
Jake has launched two successful delta/beta programs with Centercode as the foundation for each, taking advantage of Centercode’s API integrations for true input/output workflows.
Timestamps
(0:00) - Intro
(2:02) - How did Jake get started in beta testing?
(5:41) - Intel, testing with varied audiences, and communicating effectively
(12:45) - Recruiting from passionate communities, scaling programs, and dogfooding
(19:08) - Wearing multiple hats and resolving issues in a timely manner
(25:22) - Advice for new beta program managers
(27:40) - Leveling up a beta program from Discord to Centercode
(34:55) - Building strong communities via trust and transparency
(40:41) - How Jake leverages Centercode’s integrations to easily scale his program
(48:35) - Why AMD and Intel see incredible value in beta programs
(56:32) - How Jake tackles a new beta project
(59:36) - Transparency at Intel
(1:04:59) - How has beta positively impacted AMD and Intel, and how Centercode helped
Zero Cost Resources and Guides
Beta Test Planning Kit: https://bit.ly/sw_plan_kit
Beta Recruitment Kit: https://bit.ly/recruit_kit
Centercode Visual Theming Guide: https://bit.ly/visual_themes
Beta Agreement Kit: https://bit.ly/agreement_kit
The Beta Shipping Manual: https://bit.ly/ship_manual
The Tester Engagement Pocket Guide: https://bit.ly/tester_map
Beta Test Incentive Kit: https://bit.ly/incentives_kit
Beta Test ROI Kit: https://bit.ly/beta_roi_kit
The Definitive Guide to Delta Testing: https://bit.ly/guide_to_delta
About This Episode
When it comes to writing the book on beta testing, there are few people more qualified than Mike Fine. Literally. He actually has a book on beta testing. As Senior Test Manager and co-founder here at Centercode, Mike has been in the industry for over 30 years, testing thousands of products ranging from network equipment and wellness apps to audio equipment and financial services.
Mike is a fountain of knowledge, and during our conversation we covered his time at Centercode, how the platform has evolved, his top tips for recruiting testers, and what you can do to get the maximum out of your project. Mike's enthusiasm and passion for testing really shows in this episode, and we were delighted to have him on the podcast.
I hope you enjoy our conversation.
About Our Guest
Mike Fine is an expert in quality testing, having been involved in test programs for over 30 years. Throughout his career, he's conducted and managed more than 1000 projects, written three books—including Beta Testing for Better Software—and cultivated expertise in product development, quality, testing, customer validation, service, and customer experience.
He also helped found Centercode, where he's contributed to improving and refining the software and services. In his current role at the company, he supervises the management of dozens of tests a year. He's passionate about the value of customer validation and customer input into product design.
Timestamps
(0:00) - Intro
(1:15) - Mike’s start in beta testing
(5:11) - Running the gamut and how Centercode works with a multitude of product types
(8:10) - What drew Mike to beta testing?
(11:30) - What makes a great tester, and how to get testers energized
(16:34) - Strategies for finding high quality testers, and determining how many testers you need
(24:00) - Mike’s advice for teams struggling with tester recruitment
(30:15) - Understanding the product is key for running a successful test
(33:33) - How to overcome resilience to change and other concerns with beta tests
(39:42) - The biggest hurdles to overcome when starting a new beta test
(43:55) - What can make or break a beta test?
(47:54) - Reflecting on 30 years of testing and constantly learning from new projects
(53:21) - How has Centercode evolved over the years?
Zero-Cost Resources and Guides
Beta Test Planning Kit: https://bit.ly/sw_plan_kit
Beta Recruitment Kit: https://bit.ly/recruit_kit
Centercode Visual Theming Guide: https://bit.ly/visual_themes
Beta Agreement Kit: https://bit.ly/agreement_kit
The Beta Shipping Manual: https://bit.ly/ship_manual
The Tester Engagement Pocket Guide: https://bit.ly/tester_map
Beta Test Incentive Kit: https://bit.ly/incentives_kit
Beta Test ROI Kit: https://bit.ly/beta_roi_kit
The Definitive Guide to Delta Testing: https://bit.ly/guide_to_delta
