Dive into the world of beta program management in industrial robotics on this episode of Launch With Confidence. We're joined by Israel Nunez, Beta Program Manager at Universal Robots, who has transformed their beta testing into a crucial part of product development.

In This Episode:

(0:00) - Intro

(1:00) - The origin story of Universal Robots' beta program and its evolution.

(4:20) - The motivation behind Israel's role and the inception of the beta program.

(6:06) - Early challenges and growth pains of establishing the beta program.

(8:36) - The importance of internal marketing and convincing stakeholders of the beta program's value.

(16:16) - Tactics for showcasing the beta program's importance and ROI.

(21:45) - Rapid-fire questions revealing personal insights and professional wisdom from Israel.

Tune in for an insightful look at making beta testing a strategic asset in a tech-driven industry.