Elizabeth Hall - Leading Appian's Beta Program Forward

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Launch With Confidence

Centercode

31 episodes

1 week ago

Launch With Confidence is your go-to podcast where curiosity meets the thrill of building and launching a tech product. It's a vibrant hub for inquisitive minds in tech eager to peek behind the curtain of product development. Each episode is a friendly chat with the trailblazers unpacking the secrets to a bulletproof go-to-market strategy and the excitement of nailing that product launch.

Management

Business

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Management

Business

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Elizabeth Hall - Leading Appian's Beta Program Forward

Launch With Confidence

56 minutes 17 seconds

2 years ago

Elizabeth Hall - Leading Appian's Beta Program Forward

About This Episode

Often on the Delta Huddle Podcast, we feature guests who have spent five, ten, and sometimes 30 years in the beta testing space. But this episode is a refreshing new perspective - that of a brand new beta manager leading a beta program forward.Elizabeth Hall is Senior Beta Program Manager at Appian, a low-code B2B platform for automating business processes. Coming from the worlds of product management and user research, Elizabeth is new in her role compared to some of our previous guests, but she’s already spearheading an incredible transformation of Appian’s beta program.

In this episode, we explored why it’s important to set the tone for your beta tests, the difference between qualitative and quantitative data, and why mentorship was key for Elizabeth’s start in beta testing. We can’t wait to see how Elizabeth leads her beta program forward, and I hope you enjoy our conversation.