Justin Miller breaks down how businesses can capitalize on Q4 instead of coasting through it. The episode covers mindset, timing, and why now is the time to act to finish the year strong.Learn three practical direct mail tactics—reactivation mail, flash-sale postcards, and proactive campaigns for January—and how to pick the one that fits your business to drive leads and sales.

Justin Miller and guests use a sports tangent about Caitlin Clark and the WNBA to explore how star talent drives revenue, attention, and risk for organizations.The episode connects those dynamics to small business hiring, discussing A-player impact, turnover, culture fit, and practical ways owners can benefit even if top performers move on.

This episode explains why Thanksgiving is an underused, high-impact marketing moment for small businesses. Instead of competing with December holiday clutter and discount-driven Black Friday noise, the hosts recommend sending genuine Thanksgiving cards to customers, vendors, and referral partners as a retention and relationship-building touchpoint. Practical tips include timing (send in mid‑October to early November), avoid salesy coupons in the card, personalize messages when possible, and focus on quality materials. The episode also covers using Thanksgiving outreach for B2B and B2C audiences, postage considerations, and how this simple authentic approach can pay off long term.

In this birthday edition, Justin Miller and Kevin Walker discuss the flood of birthday promotions they receive — from Starbucks’ free drink to pizza deals, movie popcorn and app push messages — and which offers actually win customers. They cover channels (email, text, push, direct mail), best practices for sending birthday touches, examples of effective promos, and why collecting birthdays is a simple, high-impact marketing move. The episode ends with a mention of a hands-on direct mail workshop for businesses.

Description Tom Terronez, CEO of Medix Dental, shares the company’s 20+ year journey from a local IT provider to a national dental-focused IT and advisory firm serving practices and DSOs. He discusses key growth inflection points, building a trusted team, and the importance of systems and documentation. The episode also covers marketing and sales lessons for niche industries, practical AI use cases like knowledge-base search for support teams, and advice for entrepreneurs about hiring, delegation, and preparing businesses to scale.

Justin Miller breaks down how to combine Every Door Direct Mail (EDDM) and new mover campaigns into a layered "direct mail farm" for local businesses. Use EDDM for broad awareness and targeted new mover mail for conversion to maximize response.The episode outlines a simple, three-month approach: monthly EDDM to nearby routes plus a welcome package and follow-up for new movers in those same areas, creating timely, repeated touchpoints that boost ROI.

In this episode of Triceratalks, Justin Miller explains why "new movers" are a premium marketing audience and how to reach them with targeted direct mail. Learn how to source fresh mover lists, craft personalized welcome packages, and time repeat mailings to capture spending in the first 30–90 days after a move.The episode details practical tactics—letters, hand-addressed envelopes, magnets, irresistible offers, and setting campaigns on autopilot—so local service and small businesses can convert newcomers into long-term customers.

Justin Miller breaks down Every Door Direct Mail (EDDM): what it is, how it works, and why it’s a low-cost, high-impact way for local businesses to reach every household without buying a mailing list.The episode covers ideal business types (restaurants, gyms, HVAC, tree services, etc.), how to choose carrier routes using demographic data, designing effective postcards with clear offers, and the importance of repetition for predictable results.Step-by-step guidance is provided — pick routes, design the piece, send at low postage rates (DIY or via a provider), and repeat — plus tips on expected costs, timing, and measuring ROI.

Host Justin Miller talks with Nick Loise of Sales Performance Team about shifting from pure marketing into sales—how direct mail and outbound calling can work together to generate meetings and close business. They cover practical outbound strategy: defining your ICP, cold-calling scripts, key metrics (dials → qualified conversations → appointments), realistic activity targets, and persistent follow-up. They also discuss sales management: daily huddles, call coaching, KPIs on display, hiring and incentivizing reps, and when to outsource or use targeted tech to improve results.

In episode 64 of Jurassic Marketing's Triceratalks, Justin Miller delves into the art of content creation, offering valuable insights for businesses looking to enhance their marketing strategies. This episode is packed with tips on overcoming writer's block, crafting engaging client newsletters, and maintaining consistent communication to build trust and boost results. Explore the importance of personal, one-to-one communication and learn how highlighting client success stories can set your brand apart. Justin shares his expertise on utilizing industry news and tips, incorporating seasonal content, and the power of repurposing existing material to maximize reach and impact. Whether you're navigating the challenges of creating meaningful content or looking to refine your newsletter strategy, this episode provides practical advice to transform your approach and connect with your audience on a deeper level.

In this episode of the Triceratalks podcast, Justin Miller dives into the direct mail marketing world and highlights the common mistakes that can undermine your campaign's effectiveness. Episode 63, aptly titled "Direct Mail Mistakes that Cost You Big," brings to light the pitfalls of targeting the wrong audience, running single attempts, poor design, and the lack of tracking mechanisms. Learn how to avoid these pitfalls by choosing the right mailing list, crafting compelling copy and design, and the importance of having a tracking mechanism to measure success.Explore the journey of how to achieve the best ROI from direct mail strategies and understand the critical components that can make or break your campaign. With insights, anecdotes, and expert advice, this episode aims to empower entrepreneurs and marketers with the knowledge to improve their direct mail marketing tactics and avoid common industry errors. Whether you are a seasoned marketer or just starting, this episode is sure to offer valuable takeaways.

Join host Justin Miller and co-host Kevin Walker in episode 62 of Tricera-talks, where they delve into the essentials of effective business communication and marketing strategies. This episode focuses on how providing value, building trust through familiarity, and leveraging multi-channel approaches can significantly enhance customer responses. With a blend of insightful discussions and personal anecdotes, they explore the importance of timing, relevance, and personal engagement in fostering genuine relationships with prospects. Perfect for entrepreneurs looking to refine their outreach strategies, this episode ensures you're not just another voice in the crowd but a trusted partner ready to deliver real solutions.

In this engaging episode of Triceratalks, host Justin Miller takes us through an insightful discussion on marketing myths that often hinder small business growth. Titled 'Marketing Myths That Hurt Small Business Growth', this episode sheds light on common misconceptions surrounding the effectiveness of various marketing channels. Listeners learn why print, contrary to popular belief, remains a powerful medium for reaching audiences and why the statement 'Direct Mail is Too Expensive' is misguided. The conversation also highlights the common fallacy that social media advertising alone suffices for marketing success and how overreliance on single methods can be detrimental. Diving deep into real-world examples and expert opinions, Justin and his team debunk these myths and emphasize a strategic approach to balanced marketing. Whether you're an entrepreneur, a small business owner, or a marketing enthusiast, this episode provides valuable insights and actionable tips on fostering sustainable business growth through savvy marketing strategies.

Join Justin Miller on episode 60 of the Triceratalks podcast as he delves into the invaluable yet often overlooked strategy of customer retention. Discover why keeping current customers is more cost-effective and beneficial than constantly chasing new ones. Justin shares insights on the hidden gold in maintaining strong relationships, offering strategic ideas like personalized gifts, thank you notes, and milestone celebrations that can significantly boost customer loyalty and business growth.Whether you’re a small business owner or an entrepreneur, learn how to activate retention-focused strategies that not only enhance client appreciation but also drive profitability. Tune in to explore how attention to existing customers can revolutionize your marketing approach and bottom line.

In this episode of Jurassic Marketing's Triceratalks, host Justin Miller shifts focus from marketing to delve into leadership and organizational development. Joined by special guest Gabi Smith, the conversation highlights the first-time implementation of the Entrepreneurial Operating System (EOS) in their company, aiming to enhance structure and leadership from within. Newly promoted Gabi takes on the role of 'Functional Integrator,' guiding the company through EOS—a system designed to align team efforts towards common goals. The discussion touches upon the transformation of meeting dynamics and the introduction of clear company-wide objectives—emphasizing a balanced blend of accountability, growth, and the importance of fun in the workplace culture. Listen in to uncover insights about adopting new business frameworks, overcoming organizational hurdles, and setting ambitious future targets while maintaining the friendly and engaging atmosphere that Jurassic Marketing is known for.

Welcome to Triceratalks with Justin Miller! This episode dives deep into the art of consistent lead generation and the significance of powerful referral networks. Discover how marketing and branding efforts can sustain businesses through attracting and maintaining lead sources. Explore Real Stories and Strategies: Listen as Justin shares hilarious anecdotes, including Kevin's unexpected visit to a dinosaur museum and the transformation of a vintage van into a triceratops. These stories set the stage for understanding the value of consistent branding and unique marketing initiatives. Key Insights on Lead Generation: Learn practical tips on creating a "lead gen machine" using direct mail and referral marketing, specifically tailored for small businesses. Justin explains the power of forming partnerships with parallel industries to consistently drive qualified leads.

The latest episode of Jurassic Marketing's Tricera-talks delves into the transformative journey of the Iowa Women's Basketball team post-Caitlin Clark era. Join host Justin Miller as he navigates through the roller coaster of challenges and opportunities that arose with the departure of their star player. The episode sheds light on the resilience and strategic evolution of the team as they strive to maintain their momentum in the collegiate sports scene. From sold-out arenas to the dynamic shift in team leadership under a new head coach, discover how the Iowa team capitalizes on their legacy while embracing new talent. This episode is not just about sports; it’s a thoughtful reflection on business parallels, focusing on team dynamics, the role of leadership, and the importance of seizing opportunities for growth. Whether you’re a sports enthusiast or a business aficionado, there are valuable lessons to be learned from this conversation. Tune in to explore how Iowa's program is navigating change and setting the stage for future greatness.

In this inaugural episode of Triceratalks, Jurassic Marketing's journey from Profit 911 is revealed with host Justin Miller leading the discussion. Dive into the exciting changes including new branding, sound effects, and upcoming content. Justin shares the fascinating experience at the IAAPA Expo in Orlando, where amusement park innovations meet direct mail strategies, all wrapped in a prehistoric theme. Discover the connection between roller coasters and postcards and how exploring outside-the-box business ideas can lead to unique marketing strategies. Listen in as Justin recounts the challenges faced with a sales prevention department at the expo and the lessons learned in business transactions. This episode is packed with engaging stories and insights into Jurassic Marketing’s evolving brand.

This is the "What If" episode, Kevin. What if? Disaster planning for your business. Oh my gosh. What if? This is what keeps me up at night, and I don't think we've ever talked about it. But it's all like the conditional, how will I survive, yada, yada, yada. And some of it is like easy to figure out and some of it not so much. Join Justin Miller and Kevin as they delve into disaster planning for small businesses, covering topics from staff poaching and machinery breakdowns to natural disasters and industry changes. Learn how to prepare for the worst while keeping your business running smoothly. This episode is packed with insights and strategies to safeguard your business from unexpected challenges. From practical steps like documenting procedures and redundancy planning to exploring the broader implications of industry-wide disruptions, this episode is a must-listen for any business owner looking to build resilience and peace of mind. Thanks for listening to the Profit 911 Podcast. Be sure to subscribe and leave your comments. For more information on how Profit 911 Consulting can help grow your service business, visit Profit911.biz.

Join Justin Miller in this episode of the Profit 911 Podcast as he delves into the crucial realm of Human Resources. Discover why growing your people is the key to growing your company and how personal development and leadership play significant roles in business success. Justin shares his unique approach to hiring, emphasizing the importance of cultural fit and the value of employees who align with the company's ethos. Learn about his innovative recruitment strategies, including the art of crafting effective job ads and the nuances of evaluating potential hires. Get insights into the challenges and triumphs of managing a small business team, from fostering a positive work environment to handling recruitment during different economic climates. Whether you're a small business owner or an HR enthusiast, this episode offers valuable takeaways for building a resilient and motivated team.