Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
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Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
Ep. 68 Every Door + New Mover: The One-Two Punch for Local Growth
Jurassic Marketing’s Tricera-talks
20 minutes
1 month ago
Ep. 68 Every Door + New Mover: The One-Two Punch for Local Growth
Justin Miller breaks down how to combine Every Door Direct Mail (EDDM) and new mover campaigns into a layered "direct mail farm" for local businesses. Use EDDM for broad awareness and targeted new mover mail for conversion to maximize response.The episode outlines a simple, three-month approach: monthly EDDM to nearby routes plus a welcome package and follow-up for new movers in those same areas, creating timely, repeated touchpoints that boost ROI.
Jurassic Marketing’s Tricera-talks
Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
