Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
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Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
Ep. 66 EDDM Explained: Cheap Direct Mail That Actually Converts
Jurassic Marketing’s Tricera-talks
22 minutes
2 months ago
Ep. 66 EDDM Explained: Cheap Direct Mail That Actually Converts
Justin Miller breaks down Every Door Direct Mail (EDDM): what it is, how it works, and why it’s a low-cost, high-impact way for local businesses to reach every household without buying a mailing list.The episode covers ideal business types (restaurants, gyms, HVAC, tree services, etc.), how to choose carrier routes using demographic data, designing effective postcards with clear offers, and the importance of repetition for predictable results.Step-by-step guidance is provided — pick routes, design the piece, send at low postage rates (DIY or via a provider), and repeat — plus tips on expected costs, timing, and measuring ROI.
Jurassic Marketing’s Tricera-talks
Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
