Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
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Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
Ep. 70 Birthday Marketing: Which Promo Actually Works?
Jurassic Marketing’s Tricera-talks
16 minutes
1 month ago
Ep. 70 Birthday Marketing: Which Promo Actually Works?
In this birthday edition, Justin Miller and Kevin Walker discuss the flood of birthday promotions they receive — from Starbucks’ free drink to pizza deals, movie popcorn and app push messages — and which offers actually win customers.
They cover channels (email, text, push, direct mail), best practices for sending birthday touches, examples of effective promos, and why collecting birthdays is a simple, high-impact marketing move. The episode ends with a mention of a hands-on direct mail workshop for businesses.
Jurassic Marketing’s Tricera-talks
Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
