Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
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Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
Ep. 69 From One Tech Guy to a National Dental IT Leader
Jurassic Marketing’s Tricera-talks
26 minutes
1 month ago
Ep. 69 From One Tech Guy to a National Dental IT Leader
Description
Tom Terronez, CEO of Medix Dental, shares the company’s 20+ year journey from a local IT provider to a national dental-focused IT and advisory firm serving practices and DSOs. He discusses key growth inflection points, building a trusted team, and the importance of systems and documentation.
The episode also covers marketing and sales lessons for niche industries, practical AI use cases like knowledge-base search for support teams, and advice for entrepreneurs about hiring, delegation, and preparing businesses to scale.
Jurassic Marketing’s Tricera-talks
Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!