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IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
Dave Kelly
25 episodes
3 months ago
So you've created an amazing business, put years of your life into making it as perfect as possible, and worked hard to ensure your offering is different to anything else in the marketplace.It's only a matter of time before everybody sees this, and your lifelong ambition suddenly takes off, Right?Unfortunately this is not how the world works, and just building a business you are passionate about does not usually equate to giving you the life you dreamed it would.This podcast will help you to understand how to influence more people, book more meetings, and win more clients.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business
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So you've created an amazing business, put years of your life into making it as perfect as possible, and worked hard to ensure your offering is different to anything else in the marketplace.It's only a matter of time before everybody sees this, and your lifelong ambition suddenly takes off, Right?Unfortunately this is not how the world works, and just building a business you are passionate about does not usually equate to giving you the life you dreamed it would.This podcast will help you to understand how to influence more people, book more meetings, and win more clients.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business
Episodes (20/25)
IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
Here's how to make sales & marketing more simple...

Sales is difficult, right?


As with everything else in life it will remain being difficult, until you make it simple.


At one point none of us could, walk, eat, drink etc. Luckily we each had those around us that showed us the way, until we could do it on our own.


Many fail to see that their struggles with sales is nothing to do with them! More that they simply have not yet prioritised building the skills needed to make it simple.


In this episode I break down the process I used to charge thousands daily for to build out in businesses.


There is also a free gift that you can claim from clicking below, after you have listened to the show!


https://sales-union.co.uk/course-access


Ps,

Remember,

It's not what you sell,

It's how you sell it! 🎯



Hosted on Acast. See acast.com/privacy for more information.

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10 months ago
13 minutes 58 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
How To Eliminate Ghosting From Your Sales Process...

We have all been there!


Dealing with a prospect that appears very interested in what we do.


However, when we try to follow up, we can't get hold of them.


I've come up with a simple method to stop this from happening (probably because I have been in that position so many times!)


In this episode I go through the exact strategies you can replicate in your business to stand out from your 'competitors' and stop being ignored by your prospects.


Indeed, it's actually possible for you to have prospects actually chasing you to get the deal over the line.


Ps,

Remember,

It's not what you sell,

it's how you sell it!


Pps,

If you'd like me to generate you some free leads that you can try this method on, you can book a quick call so that I can find the 20 best leads for you on this LINK



Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
31 minutes 2 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
How To Eliminate Those Slow Sales Months In Your Business...

How were sales for you during Summer?


Was it one of your best ever months, or did you use the excuse that business is hard during the Summer?


In this episode we go through several different ways that you can eliminate the annoying seasonality trends that many businesses think they cannot overcome.


The reality is, if you keep doing what you are doing, you will keep getting what you are getting!


If you'd like to ensure when Christmas comes you are in the best position you have ever been, just implement these systems.


Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
15 minutes 24 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
Sales is a learnable skill, with James Newell (pt 3 of 3)

Did you know that Sales was a learnable skill?


Many business people break out in a cold sweat just at the thought of the word!


In this special 3 part series of a conversation with James Newell, from Clear Sales Message, we break down many key areas of sales into simple actionable areas that you can use to achieve the success you are looking for, in the short, medium, and long term!


James has a brilliant way of breaking down every individual element of sales into something very clear and simple.


Some of the things we cover are;


🔥 How to unlock your sales potential...

🔥 Making sales like paint by numbers...

🔥 How to build sales confidence...

🔥 Sales in actionable components that anyone can learn...

🔥 Sales secrets...

🔥 Actionable selling...


And remember,


It's not what you sell, it's how you sell it! 🎯


Hosted on Acast. See acast.com/privacy for more information.

Show more...
1 year ago
20 minutes 25 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
Sales is a learnable skill, with James Newell (pt 2 of 3)

Did you know that Sales was a learnable skill?


Many business people break out in a cold sweat just at the thought of the word!


In this special 3 part series of a conversation with James Newell, from Clear Sales Message, we break down many key areas of sales into simple actionable areas that you can use to achieve the success you are looking for, in the short, medium, and long term!


James has a brilliant way of breaking down every individual element of sales into something very clear and simple.


Some of the things we cover are;


🔥 How to unlock your sales potential...

🔥 Making sales like paint by numbers...

🔥 How to build sales confidence...

🔥 Sales in actionable components that anyone can learn...

🔥 Sales secrets...

🔥 Actionable selling...


Part 3 is going live this week, so Subscribe or Follow the show to be updated when they go live!


And remember,


It's not what you sell, it's how you sell it! 🎯


Hosted on Acast. See acast.com/privacy for more information.

Show more...
1 year ago
21 minutes 36 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
Sales is a learnable skill, with James Newell (pt 1 of 3)

Did you know that Sales was a learnable skill?


Many business people break out in a cold sweat just at the thought of the word!


In this special 3 part series of a conversation with James Newell, from Clear Sales Message, we break down many key areas of sales into simple actionable areas that you can use to achieve the success you are looking for, in the short, medium, and long term!


James has a brilliant way of breaking down every individual element of sales into something very clear and simple.


Some of the things we cover are;


🔥 How to unlock your sales potential...

🔥 Making sales like paint by numbers...

🔥 How to build sales confidence...

🔥 Sales in actionable components that anyone can learn...

🔥 Sales secrets...

🔥 Actionable selling...


Parts 2 and 3 are also going live soon, so Subscribe or Follow the show to be updated when they go live!


And remember,


It's not what you sell, it's how you sell it! 🎯


Hosted on Acast. See acast.com/privacy for more information.

Show more...
1 year ago
19 minutes 40 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
Why Your Current Circumstances do not Impact Your Results....

So many people hold themselves back because they feel what they can achieve is limited, because of their current circumstances.


On today's show I breakdown how your circumstances actually do not impact your results, and how you can use your circumstances to help you to achieve the success you want, rather than allowing them to hold you back!


Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
16 minutes 11 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
How to Eliminate your Competitors Offering from your Prospects Minds....

Do you have any competitors?


Business is likely very tough if you believe you are in a very saturated market.


It is impossible for any business person out there to be exactly the same as you.


Todays episode is to help you to frame your offer in such a way so that you have no competitors in the marketplace.


Ps,

Remember it's not what you sell, it's how you sell it!


Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
14 minutes 13 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
Sales is the Scapegoat... Pt. 2 of 2 (on Business Success and Coffee Podcast)

The Strategy of Sales with David Kelly


Most people get into entrepreneurship out of a passion to make the world a better place or achieve freedom. Having a great business idea and committing all your resources to create a business around your passion is the first step towards this dream life, but it doesn’t stop there. Sales will always be the king because if there are no sales, there will not be profits, and without profits, the dream life is just an illusion. It is, therefore, essential for entrepreneurs to get the right coaching and training about their sales strategies. Helping business people know the best approaches to influence more people, book more meetings and win more clients is at the heart of today’s guest, David Kelly. 


David has been in sales for the best part of his life. From his early days in school, he resonated with marketing and sales; this became his passion and purpose in life. He lives to help people and businesses achieve their sales goals by building businesses that work for them rather than them working for their businesses. David focuses on the customer journey with his clients, from the target audience to their pressing needs and how to best provide the solutions. Tune in and learn more.

Let’s jump in!



https://www.sterling-coaching.com/david-kelly-podcast/


Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
13 minutes 40 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
Sales is the Scapegoat... Pt. 1 of 2 (on Business Success and Coffee Podcast)

On this special episode, I was a guest on Simon Meadows Podcast, Business Success and Coffee.


The Strategy of Sales with David Kelly


Most people get into entrepreneurship out of a passion to make the world a better place or achieve freedom. Having a great business idea and committing all your resources to create a business around your passion is the first step towards this dream life, but it doesn’t stop there. Sales will always be the king because if there are no sales, there will not be profits, and without profits, the dream life is just an illusion. It is, therefore, essential for entrepreneurs to get the right coaching and training about their sales strategies. Helping business people know the best approaches to influence more people, book more meetings and win more clients is at the heart of today’s guest, David Kelly.


David has been in sales for the best part of his life. From his early days in school, he resonated with marketing and sales; this became his passion and purpose in life. He lives to help people and businesses achieve their sales goals by building businesses that work for them rather than them working for their businesses. David focuses on the customer journey with his clients, from the target audience to their pressing needs and how to best provide the solutions. Tune in and learn more.


https://www.sterling-coaching.com/david-kelly-podcast/


Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
12 minutes 59 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
HOW TO INCREASE YOUR PRICES, WITHOUT LOSING ANY CLIENTS...

Sick and tired of working the same hours, for the same amount of pay?


Worried about increasing prices, as you fear clients will go elsewhere?


Always putting proposals together with an eye on what your 'competitors' are charging?


These are all very common feelings of business people, but it doesn't have to be this way!


In fact, if you are doing any of the above, you really to invest the next 10 minutes to break free from the situation you are in....


Remember it's not what you sell, it's how you sell it....


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
11 minutes 8 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
How to achieve your goals faster, without working longer hours....

What impact would it have on your life if you always achieved the goals you set for yourself?


It's incredible how many people overestimate what they are going to achieve in 5 years, but massively underestimate what they can achieve today!


In today's show we'll cover how you can achieve the things you want much faster, without working any extra hours!


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
10 minutes 16 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
How to increase your prices, without losing any clients…

If I had a penny for everytime a business owner told me theystruggled to charge what they think they deserve to be paid, I’d need a much bigger piggy bank!

 

Some businesses still work out their costs to either createtheir product, or the time it takes to service their client, and then just put what little on top that they think they can ‘get away with’.

 

If this sounds familiar, this episode is just for you…. Nobodywants the thing you sell, they want the solution to their problem to move them away from pain, or towards pleasure.


By framing your solution in their terms you immediately differentiate yourself from any of your perceived competition.

 

In this episode you’ll learn practical ways for you toincrease your prices, without losing any clients, and also how to ensure you get maximum value for any services you require for your business.


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
20 minutes 19 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
Cake could be the answer to your LinkedIn woes…

I’m sure you receive those random inbox messages on LinkedInfrom people trying to sell you something, that you ignore.


I’m also guessing at some point, in the not too distant past,you may yourself have sent a message or two on LinkedIn that didn’t receive a response.


The reason for this is that nobody wants what you sell.

 

Today’s show focusses on the strategy my clients use togenerate more leads, conversations, and sales on LinkedIn.

 

And, more importantly, how you can use this strategy to generatemore opportunities for your own business on LinkedIn!


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
14 minutes 17 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
Grow your business through acquisition, FOR FREE!

If you are in business I'm guessing you would love the benefit of being able to grow by acquisition?


You may feel held back because you don't have the capital behind you..?

You may feel like it's not for you because you're risk averse, and it seems dangerous..?

Or you may feel like you'd love to but it seems impossible without ridiculous levels of funding..?


I've got GREAT news for you!


You can grow your business by acquisition, without needing to spend a penny!


On today's show I'll share some insight on how you can target the right businesses to acquire, and how you can structure a deal attractively whilst mitigating any risk!


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
12 minutes 7 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
OBJECTION HANDLING 101: How my clients eliminate price objections immediately!

There is so much bad advice/training out there about objection handling. If you struggle to overcome certain objections in your business, there is a solution so simple that you have probably overlooked it.


On this episode we breakdown the reasons you receive the objections, but more importantly how you can ensure you eliminate them from your sales interactions!



Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
12 minutes 58 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
Would you like to improve your results from Networking???

We've all been there.... stuck with somebody stood uncomfortably close to you, in a stuffy room trying to sell you something that you have no interest in!

Most people don't know how to even sell themselves, let along trying to sell what they do, which is why going to a room of people they don't know with a load of people all trying to sell to each other seems like something they should be doing!


Networking, if done correctly, should pique the interest if those you are speaking to. It should always be the start of a relationship, and not the close of a sale.

Listen to today's show to find some important do's and don't's of networking more effectively!


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
19 minutes 15 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
THE MAGIC FORMULA TO INCREASE HOW MUCH YOU EARN, FROM WHAT YOU DO!

How many people do you know that claim they are underpaid?

How many salespeople do you know that are constantly held back by price?

How many business owners do you know that work mad hours, because they are constantly competing on price?

Are you one of the above?

What you need to understand is that if you keep doing what you are doing, you are going to keep getting what you are getting....

However, if you're open to changing your circumstances, this show will help!

There is a very simple formula that you can use to build the value of what you are already doing, which when followed, will increase your value to the marketplace!


Remember it's not what you sell, it's how you sell it!


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
16 minutes 19 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
THE NOT SO SECRET METHOD TO BECOMING AN EXPERT IN YOUR FIELD....

How many times have you met somebody that claims to be an expert in their field, but hasn't actually done any personal development for months or even years?


Is it even possible to be an expert in something if all of the things that you have learned were years ago?


How many tradespeople do you know that go on courses to get better at what they do, after they have finished the College course/diploma they finished when they were a teenager?


No matter what your chosen line of business is, you can take simple steps to build your expertise, and so build your credibility as a thought leader in your sector!


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
12 minutes 54 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
HOW TO MULTIPLY THE REVENUE YOUR BUSINESS IS GENERATING IN THE SHORTEST TIME POSSIBLE!

How can you double the revenue of your business? Double the amount of activity you are currently putting into revenue generating activities, right?


I can see why you would think that, but it is actually far simpler than that!


In this episode you'll hear the story of a sales person called Ashley, who doubled the amount she was earning within just a few weeks with some simple goal setting, and accountability!


When are you going to take action to give yourself the life you say you want to have?


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
15 minutes 40 seconds

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!
So you've created an amazing business, put years of your life into making it as perfect as possible, and worked hard to ensure your offering is different to anything else in the marketplace.It's only a matter of time before everybody sees this, and your lifelong ambition suddenly takes off, Right?Unfortunately this is not how the world works, and just building a business you are passionate about does not usually equate to giving you the life you dreamed it would.This podcast will help you to understand how to influence more people, book more meetings, and win more clients.

Hosted on Acast. See acast.com/privacy for more information.