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Going Direct Conversations
Going Direct
33 episodes
1 day ago
Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them. We feature conversations with entrepreneurs, creators, engineers, and policymakers building new systems around how we produce, distribute, and sell products. If you want to help create this future, come join us!
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Technology
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All content for Going Direct Conversations is the property of Going Direct and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them. We feature conversations with entrepreneurs, creators, engineers, and policymakers building new systems around how we produce, distribute, and sell products. If you want to help create this future, come join us!
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Technology
Episodes (20/33)
Going Direct Conversations
#39 Liz Muller: Micro Nuclear Energy Reactors; Powering The AI Boom

I sit down with Liz Muller, co-founder and CEO of Deep Fission, to discuss their underground micro nuclear reactors, decentralized energy, and solve the skyrocketing energy demands of the AI boom.

Liz breaks down the fundamentals of nuclear energy and shares her vision for building clean, safe, and cost-effective power sources that can be deployed in a decentralized way.

  • Why nuclear is statistically the safest form of energy production we have
  • The real problem with nuclear waste and a clear path to solving it
  • Why France successfully went all-in on nuclear energy
  • How Deep Fission's design could lower nuclear costs by 80%
  • The serendipitous discovery behind their underground reactor concept
  • The DOE pilot program and winning the energy race in the US
  • How decentralized nuclear can power the AI data center boom


If you're interested in the future of energy, decentralization, or how we'll meet the energy needs of AI, you won't want to miss this conversation.


Chapters:


00:00 Introduction

01:59 Energy 101: What is Nuclear Fission?

03:02 Fission vs. Fusion Explained

03:35 Why Nuclear is The Only Clean & Reliable Power Source

04:39 Why Nuclear Is The Safest Energy We Have

06:10 Real Problem With Nuclear Waste

07:29 Public Perception & Cost Challenges

09:37 How Nuclear Waste Is Currently Stored

11:02 Why France Succeeded With Nuclear Power

11:56 Discovery Behind Deep Fission's Underground Reactors

17:52 Deep Fission’s Modular Design

21:07 Nuclear Fuel Supply Chain Explained

26:27 Building Reactors A Mile Underground

31:35 Gaining Community Acceptance for Nuclear Projects

33:42 DOE’s Pilot Program: A Fast Path To Build by 2026

39:39 Decentralization and Efficiency in Energy Production

42:15 Liz's Journey Into Nuclear Energy

44:37 How Deep Fission Uses AI To Build Reactors

48:19 Liz Predictions

50:45 Rapid Fire


Follow Jordan on X: https://x.com/jrwolfe


Links to Liz’s Work:

  • Deep Fission – [https://www.deepfission.com](https://www.deepfission.com/)
  • LinkedIn – https://www.linkedin.com/in/elizabethmuller/


Key Influences Mentioned:

  • Luis Alvarez - https://ahf.nuclearmuseum.org/ahf/profile/luis-alvarez/


Subscribe & Follow:


  • Join the Substack - ⁠https://goingdirect.substack.com/subscribe⁠
  • Listen on Apple Podcasts – ⁠https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663⁠
  • Subscribe to YouTube for more deep dives on decentralization, robots, and the real economy – ⁠⁠⁠https://www.youtube.com/@goingdirect_/videos


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1 day ago
52 minutes 41 seconds

Going Direct Conversations
#38 Karol Hausman & Kevin Black: Building A Brain For Any Robot | AI Eating The Physical World

I sit down with Karol Hausman and Kevin Black of Physical Intelligence (Pi) to unpack how they are building a general-purpose robot brain so any robot can perform any task, anywhere. We talk about the convergence of AI, robotics, and automation and what it will take to give machines true physical intelligence.

  • How Vision-Language-Action Models (VLAs) differ from other AI models.
  • The "Taylor Swift" moment that showed the capabilities of VLAs
  • Pi's strategy for open-sourcing models to accelerate research and development.
  • The technical advancements in their Pi 0.5 model and "open world" generalization.
  • The challenges of inference speed and context length
  • Importance of low cost hardware
  • Opportunities for non-technical founders in robotics


If you're interested in the future of general-purpose robots, physical AI, or the future of labor, then give this episode a listen/watch.


#robots #ai #decentralization


Chapters:


00:00 Introduction

01:06 Vision-Language-Action Model (VLA) vs Vision-Language Model (VLM)

04:42 "Taylor Swift" Pivotal Moment In Robotics

07:40 Training Robots With Natural Language Prompts

09:50 Pi's "Action Expert" Architecture

13:02 Pi’s Open Source Strategy

16:11 Perspectives On Building Hardware

22:12 Creating An Ecosystem For Physical Intelligence

24:51 Pi 0.5 Model And Open World Generalization

32:18 Hitting Diminishing Returns On Task-Specific Data

35:16 Tackling Real-Time Inference Speed in Robotics

38:33 Improving Context Length

44:53 Importance of In-House Data Collection

47:41 Opportunities For Service Providers In Robotics

48:28 The Role of Hardware in Robotics

50:00 Dealing with Edge Cases And Data Diversity

52:22 Founding Story Of Pi

55:28 Kevin’s Journey To Pi

58:49 Opportunities For Non-Technical Founders In Robotics

01:01:03 Exploring Areas For Early Deployment

01:01:44 Rapid Fire Questions on Robotics

01:01:56 One Assumption AI Researchers Get Wrong

01:06:49 Closing


Follow Jordan on X: https://x.com/jrwolfe


Links to Karol & Kevin’s Work:

  • Pi (Physical Intelligence) Website – https://www.physicalintelligence.company/
  • E-mail - collaborate@physicalintelligence.com
  • Follow Pi on X - https://x.com/Physical_int
  • Kevin’s website - https://kevin.black/
  • Follow Kevin on X - https://x.com/kvablack
  • Karol’s website - https://karolhausman.github.io/
  • Follow Karol on X - https://x.com/hausman_k


Key Influences and Resources Mentioned:

Sergey Levine’s Substack - https://sergeylevine.substack.com/


Subscribe & Follow:

  • Join the Substack – https://goingdirect.substack.com/subscribe
  • Listen on Spotify – https://open.spotify.com/show/6w1ePcNc7D1HUMkTkSRCz4?si=5551da215c4f4c63 
  • Listen on Apple Podcasts – https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663


Subscribe to YouTube for more deep dives on decentralization, robots, and the real economy.

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2 weeks ago
1 hour 8 minutes 46 seconds

Going Direct Conversations
#37 INSIDE GOING DIRECT: AI, Robotics, & Decentralizing Our Economy

Reiss and I discuss how over-centralization is hollowing out many of our local economies and sense of connection.

We explore why rebuilding decentralized systems may be the only path to restoring both economic sovereignty and meaning in daily life. Topics include:

  • The collapse of local food production through the story of One Mighty Mill who is trying to rebuild America’s organic flour supply chain from scratch
  • The Mumbai food ecosystem — a thriving, decentralized market now under siege by delivery apps
  • How “business-in-a-box” platforms and AI-assisted design can enable true decentralization
  • Why tariffs, robotics, aging populations, and lower religiosity are going to shape the next era of production


Chapters:

00:00 Decentralizing the US Food System: One Mighty Mill

08:39 Mumbai's Decentralized Food System

13:08 Business in a Box Enabling Decentralization

19:52 Key Trends Driving Decentralization: Tariffs, Robotics & More

30:16 America’s Literacy Problem & Getting The Population To Care

31:19 Finding Sources Of Meaning As Family & Faith are Declining

34:02 Why Economic Opportunity Is King

42:02 Short-Term Pain For Long-Term Gain

44:34 VC’s Newest Muse: Vertical Integration & Trillion-Dollar Outcomes

47:17 Why We’ve Lost The Motivation To Fight For What To Believe In

53:24 All Humans Play Status Games

59:28 The Mickey Mouse Economy

01:03:00 Hidden Powers Of Decentralization


Follow Jordan on X: https://x.com/jrwolfe


Statistics:

  • Stone Mills in the U.S. Stats - www.onemightymill.com
  • 54% of adults in the U.S. have a literacy rate below a sixth grade level - https://www.thenationalliteracyinstitute.com/2024-2025-literacy-statistics#:~:text=21%25 of adults in the,were born outside the US.
  • How the Global Religious Landscape Changed From 2010 to 2020 - https://www.pewresearch.org/religion/2025/06/09/how-the-global-religious-landscape-changed-from-2010-to-2020/
  • How has marriage in the US changed over time? - https://usafacts.org/articles/state-relationships-marriages-and-living-alone-us/
  • The Experiences of U.S. Adults Who Don’t Have Children - https://www.pewresearch.org/social-trends/2024/07/25/the-experiences-of-u-s-adults-who-dont-have-children/
  • Does proximity matter in shopping behavior? - https://www.sciencedirect.com/science/article/abs/pii/S0965856425000990


Resources Mentioned:

  • Book - The Status Game: On Human Life and How to Play it by Will Storr - https://www.thescienceofstorytelling.com/books
  • Article - The Mickey Mouse Economy by Oren Cass - https://www.commonplace.org/p/our-mickey-mouse-economy
  • The UK and India just signed a 'historic' free trade deal - https://www.weforum.org/stories/2025/05/uk-india-free-trade-deal/
  • Why Gen Z is Saying “No” to Romance and What it Means for Us All - https://firstthings.org/why-gen-z-is-saying-no-to-romance-and-what-it-means-for-us-all/?utm_source=chatgpt.com
  • Reinventing Retail: How local kirana stores are adapting to India’s quick commerce boom - https://economictimes.indiatimes.com/small-biz/sme-sector/reinventing-retail-how-local-kirana-stores-are-adapting-to-indias-quick-commerce-boom/articleshow/122082309.cms?utm_source=chatgpt.com&from=mdr
  • The Protolabs Network Standard - https://www.hubs.com/partner-network/


Subscribe & Follow:

  • Join the Substack – https://goingdirect.substack.com/subscribe
  • Listen on Spotify – https://open.spotify.com/show/6w1ePcNc7D1HUMkTkSRCz4?si=5551da215c4f4c63
  • Listen on Apple Podcasts – https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663
  • SUBSCRIBE to YouTube for more deep dives on decentralization, robotics, and the real economy.


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3 weeks ago
1 hour 12 minutes 37 seconds

Going Direct Conversations
#36 Gaurab Chakrabarti: Breaking the Chemicals Monopoly; Re-Industrializing America

I sit down with Gaurab Chakrabarti, co-founder & CEO of Solugen, to discuss how the company is building mini chemical plants across the U.S. — without petroleum. Solugen is living proof that decentralized, clean production is possible. They have bold ambitions to transform the $5 trillion chemical industry. In this episode, we discuss:

  • Solugen’s mission to decarbonize the chemical industry
  • Why chemicals are “the coolest thing on earth”
  • How to break the distribution monopoly in chemicals
  • Practical impacts of cleaner industrial processes
  • Working with the Department of Defense and re-industrializing the US
  • Why execution must be perfect to win customer trust


Enjoy!


#biotech #ai #decentralization


Chapters:

00:00 Introduction

01:08 What’s Wrong With The Traditional Chemical Industry

05:43 Why True Innovation Is Required To Make Decentralization Work

07:18 Breaking Down Solugen's Innovative Way To Make Chemicals

11:39 How Solugen Chooses Chemicals To Make

12:37 Bioforge: A New Era In Chemical Manufacturing

15:53 Using Sugar vs Hydrocarbons To Make Chemicals

17:16 Chemical Product Mix

18:47 Cost To Build A Bioforge vs. Traditional Chemical Plant

20:28 Importance Of Owning Your Own Distribution

23:24 Solugen's Growth Plans

27:39 Cost of a Bioforge and DOE Loan Commitment

29:02 Government Investment & Re-industrialization

30:46 How Manufacturing Strengthens Community

34:15 Gaurab's Background and Founding Story

38:52 Difficulties Of Complete Vertical Integration

40:04 Tweet Breakdown: Physical Reality Outruns Code

47:05 Challenges To US Re-Industrialization

49:22 Rapid Fire


Follow Jordan on X: https://x.com/jrwolfe


Links to Gaurab’s Work:

  • Solugen – https://www.solugen.com
  • LinkedIn – https://www.linkedin.com/in/gaurabchakrabarti/


Key Influences and Resources Mentioned:

  • NEPA - https://www.energy.gov/gdo/national-environmental-policy-act-nepa


Subscribe & Follow:

  • Join the Substack – https://goingdirect.substack.com/subscribe
  • Listen on Spotify – https://open.spotify.com/show/6w1ePcNc7D1HUMkTkSRCz4?si=5551da215c4f4c63
  • Listen on Apple Podcasts – https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663
  • Subscribe to YouTube for more deep dives on technology that is decentralizing the real economy.
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1 month ago
53 minutes 57 seconds

Going Direct Conversations
#35 IGD: Gen Z’s Fight Against Gatekeepers & Centralization

Jordan sits down with Reiss Jones to explore how centralization and decentralization shape our economies, cultures, and daily lives. From the food supply chain to dating apps, they unpack how power in many areas of life is extremely concentrated and what it means for Gen Z’s trying to navigate today’s world.

Topics include:

  • What centralization really means
  • How a handful of companies control most of the global food supply
  • Why the “messy middle” of distribution blocks innovation
  • The role of high-pressure processing (HPP) in decentralizing food systems
  • How Gen Z faces stacked odds in housing, education, and dating
  • Why entrepreneurship may be the only way forward
  • Conserved norms of masculinity, femininity, and social expectations
  • How Gen Z can take agency and build a different path


Chapters:

00:00 Introduction

00:56 Defining Centralization

06:46 Realities Of Gen Z vs Millennials

09:00 10 Companies Control The Global Food Supply

12:59 Consolidation Is Extremely Powerful

16:44 America’s Broken Food System

18:51 High-Pressure Processing (HPP) Explained

23:19 Distributors Are The Gatekeepers Of Food In America

26:35 Can Decentralization Compete with Scale?

28:38 Technology Should Be The Enabler To Drive System Change

30:30 Centralization In Online The Dating Market

38:51 “Game on the Field” For Gen Z Today

43:29 Cards Are Stacked Against Young Men

47:11 Dark Feminism

49:46 Gen Z’s Reality: Housing, Debt, and Dating Struggles

55:01 Is Entrepreneurship Essential for Gen Z?

56:53 Closing


Follow Jordan on X: https://x.com/jrwolfe


Statistics and Sources

  • The Food Supply: 10 Companies Own It All - https://www.good.is/this-infographic-shows-how-only-10-companies-own-all-the-worlds-food-brands#:~:text=So whether you're looking,you could hope to buy.
  • Retail Spend in the U.S - https://www.statista.com/statistics/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010/
  • Education & Housing from 2000 to 2022 - https://www.livenowfox.com/news/how-hard-is-afford-home-today-vs-25-years-ago


Resources Mentioned:

  • Peter Thiel’s Critiques of Higher Education – https://thielfellowship.org
  • Freya India’s Girls Substack – https://freyaindia.substack.com
  • Diary of the CEO - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX?si=55c95868c9e044f0
  • Dark feminism - https://www.theguardian.com/world/2024/dec/29/welcome-to-the-femosphere-the-latest-dark-toxic-corner-of-the-internet-for-women


Subscribe & Follow Going Direct

  • Join the Substack – https://goingdirect.substack.com/subscribe
  • Listen on Spotify – https://open.spotify.com/show/6w1ePcNc7D1HUMkTkSRCz4?si=5551da215c4f4c63
  • Listen on Apple Podcasts – https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663
  • Subscribe to YouTube for more deep dives on decentralization, robots, and the real economy.
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1 month ago
58 minutes 2 seconds

Going Direct Conversations
#34 Jamie Gull: From SpaceX to VC; Investing In The Next Industrial Revolution

Jordan sits down with Jamie Gull, founder and solo GP of Wave Function Ventures, to explore investing across aerospace, energy, and robotics to drive the next wave of re-industrialization.


Jamie is a former Space-X engineer who prescribes to the, “techno-industrialist” movement and invests in technical founders at the earliest stages. They unpack:


  • Why venture capital is swinging back to hard assets
  • Missing pieces holding back U.S. reindustrialization
  • Why talent is still the biggest bottleneck in deep tech
  • How storytelling can make or break a hard tech founder
  • What it was like building reusable rockets at SpaceX
  • The future of humanoid robotics and real-world AI training data


If you’re interested in deep tech, including the future of space, energy and robotics, then you will enjoy this conversation.


Chapters:

00:00 Introduction

02:07 Explaining Techno-Industrials

03:27 Shift In Venture Capital Towards Hard Tech

05:49 Missing Pieces Of U.S. Re-industrialization

10:24 Impact Of Protectionism On Innovation

15:19 Deep Tech Incrementalism vs. Breakthroughs

21:03 Aerospace & Space Investment Challenges

24:09 Jamie’s Views On The Drone Market

27:03 Energy As A #1 Investment Focus

31:44 Complexity Of Building Real-World Infrastructure

33:55 Lessons From Working at SpaceX

37:38 Deep Tech Founders Must Master The Art Of Storytelling

39:49 Jamie’s Background

45:09 Launching Wave Function Ventures

47:10 Robotics, Humanoids & Training Data

54:17 Rapid Fire


Follow Jordan on X: https://x.com/jrwolfe


Links to Jamie’s Work:

  • Wave Function Ventures - https://www.wavefunction.vc/
  • LinkedIn – https://www.linkedin.com/in/jamie-gull/
  • X – https://x.com/jamiegull
  • E-mail - jamie@wavefunction.com


Subscribe & Follow:

  • Join the Substack – https://goingdirect.substack.com/subscribe
  • Listen on Spotify – https://open.spotify.com/show/6w1ePcNc7D1HUMkTkSRCz4?si=5551da215c4f4c63
  • Listen on Apple Podcasts – https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663
  • Subscribe to YouTube for more deep dives on decentralization, robots, and the real economy.
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1 month ago
58 minutes 27 seconds

Going Direct Conversations
#33 INSIDE GOING DIRECT: Capitalism in America vs Europe - Part 2

Jordan sits down with Reiss Jones to discuss capitalism in America vs Europe. This is the second of a 2-part conversation where we discuss the European system in detail. We unpack:


  • What values-led capitalism really means
  • Why reality is messy
  • Europe’s perfectionism vs. America’s “man in the arena” mentality
  • The gray areas in European business vs. U.S.
  • Why distribution, middlemen, and monopsonies keep costs high
  • How decentralization and going direct can break the cycle
  • How to align values with a startup’s incentive structure
  • Why European founders often move to the U.S. for scale


#capitalism #decentralization #startups #AI


Follow Jordan on X: ⁠https://x.com/jrwolfe⁠


Follow Reiss on LinkedIn: ⁠https://www.linkedin.com/in/reissjones/


Contact Reiss: ⁠reiss@reissjones.com⁠



Chapters:


00:00 Introduction

00:07 Defining Values-Led Capitalism

04:25 U.S. “Man in the Arena” vs. European Perfectionism

09:14 Reality Is Messy

11:56 Living Inside vs. Outside The System

16:09 Bureaucracy In France

21:02 Gray Areas Reinforce Bureaucracy

32:39 Values Breakdown: Europe vs US

35:21 Government-Led vs. Consumer-Led Capitalism

38:35 Market Control And Decentralization

40:49 The Role Of Middlemen & Decentralization

45:13 Future of Wholesale Distribution

47:36 80% of Global Retail Spend Is Still In-Store

53:18 European Startups: Values Over Economic Sustainability

57:15 European Startup Ecosystem

57:37 Is Entrepreneurship In Europe A Game For The Rich?

59:14 Final Takeaways: Stoicism & Realism



👉 Key References Mentioned:

  • Teddy Roosevelt’s “Man in the Arena” speech - https://www.youtube.com/watch?v=A311CnTjfos
  • “World Models” by Ha & Schmidhuber (2018) – https://arxiv.org/abs/1803.10122
  • Statista: 80% of Global Retail Spend is Still In-Store - https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/

Subscribe & Follow:

📰 Join the Substack – https://goingdirect.substack.com/subscribe🎧 Listen on Spotify – https://open.spotify.com/show/6w1ePcNc7D1HUMkTkSRCz4?si=5551da215c4f4c63🎧 Listen on Apple Podcasts – https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663

📺 Subscribe to YouTube for more conversations on decentralizing the real economy.

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1 month ago
1 hour 5 minutes 17 seconds

Going Direct Conversations
#32 Kuba Graczyk: 3D Printer Factories, AI & U.S. Shoe Production

Jordan sits down with Kuba Graczyk, founder & CEO of Koobz, to explore how AI, 3D printing, and automation are transforming footwear manufacturing.

Kuba has invented a one-step production process where they 3D-print an entire shoe in a single pass. Koobz is building printer farms around this invention to bring shoe production back to the U.S. Koobz is already working with some of the world’s biggest footwear brands as a Tier-1 supplier. Jordan and Kuba discuss:


  • Why footwear hasn’t meaningfully innovated in decades
  • How low-cost printers + AI unlocked Koobz’s breakthrough
  • Why domestic shoe manufacturing is suddenly viable
  • How re-industrializing America can boost everyday happiness
  • The shift from “build a brand” to becoming a Tier-1 supplier


Enjoy!


#3dprinting #manufacturing #robots #ai #decentralization


Chapters:

00:00 Introduction

03:30 Why Footwear Production Hasn’t Changed Much

11:54 Is 3D Printing About To Have It’s Chat-GPT Moment

18:08 Using AI As A Solo-Founde

21:58 Koobz’ Mission: Bring Manufacturing Back To America

23:30 Kuba's Entrepreneurial Journey

29:32 Koobz’ Tech Stack

34:42 Printing An Entire Shoe In One Step

37:41 Koobz Biggest Challenge

39:15 Why Local Manufacturing Matters For Our Happiness

44:02 Growing Up In Poland & Journey To America

51:20 Becoming A Tier-One Supplier To The World’s Biggest Shoe Brands

57:20 Rapid Fire


Follow Jordan on X: https://x.com/jrwolfe


Links to Kuba’s Work:

  • Koobz– https://www.koo.bz/
  • LinkedIn – https://www.linkedin.com/in/kuba-graczyk/
  • Buy your Koobz shoes at KitoWare Store – https://kitowares.online/collections/all


Subscribe & Follow:

  • Join the Substack – https://goingdirect.substack.com/subscribe
  • Listen on Spotify – https://open.spotify.com/show/6w1ePcNc7D1HUMkTkSRCz4?si=5551da215c4f4c63
  • Subscribe to YouTube for more deep dives on decentralization, manufacturing, and the real economy.
Show more...
1 month ago
1 hour 1 minute 17 seconds

Going Direct Conversations
#31 Dimitry Gershenson - Non-Dilutive Funding for Entrepreneurs; Capitalism’s Role In Building The New Economy

Jordan sits down with Dimitry Gershenson, Co-Founder & CEO of Enduring Planet, to discuss the importance of non-dilutive funding for early-stage entrepreneurs building in the real economy. Dimitry believes every part of the economy, from cement to diapers, must change to build a clean, resilient future. They discuss:

  • Why non-dilutive funding matters and current credit gap left by traditional finance
  • Examples of what Enduring Planet finances and how they differ from banks
  • Why financial literacy is a blind spot for many founders (and how to fix it)
  • The challenges and opportunities of financing decentralized infrastructure projects


If you’re interested in climate tech, decentralized systems, or rethinking how we finance the future, check it out.


#capitalism #ai #entrepreneurship #climate


Follow Jordan on X:

https://x.com/jrwolfe


Links to Dimitry’s Work:

  • Enduring Planet – https://www.enduringplanet.com
  • LinkedIn – https://www.linkedin.com/in/dimitrygershenson


Key Resources Mentioned:

  • Calvert Impact Bonds – https://www.calvertimpactcapital.org


Chapters:

00:00 Introduction

01:21 Defining Climate Technologies

02:57 Why Non-Dilutive Funding Matters

05:14 Credit Gap In Traditional Finance

11:51 Capital Formation And Fundraising Strategies

15:25 Issuing Green Bonds

18:12 Enduring Planet Financing Examples

24:38 Enduring Planet Lending Terms

26:19 Founders Lack Financial Literacy

30:28 Financing Decentralized Systems

33:27 Challenges In Financing Decentralized Projects

38:27 Why Founders Choose Enduring Planet

41:24 Early Lessons Learned

44:15 Federal Funding Realities

46:29 Why Financial Literacy For Founders Is Important

48:12 Aligning Desired Outcomes With Business Model & Capital Strategy

52:26 Rapid Fire


Subscribe & Follow:

  • Join the Substack – https://goingdirect.substack.com/subscribe
  • Listen on Spotify – https://open.spotify.com/show/6w1ePcNc7D1HUMkTkSRCz4?si=5551da215c4f4c63
  • Listen on Apple Podcasts – https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663
  • Subscribe to YouTube for more deep dives on decentralization, robots, and the real economy.
Show more...
2 months ago
55 minutes 47 seconds

Going Direct Conversations
#30 INSIDE GOING DIRECT: Capitalism in America vs Europe - Part 1

Jordan sits down with Reiss to discuss capitalism in America vs Europe. This is part 1 of a 2-part conversation. They unpack:


  • Why American capitalism feels more “sociopathic” than Europe’s model
  • How corporate incentives create soulless systems
  • The role of AI and automation in enabling decentralized production
  • Why robotics and industrial policy are key enablers for a decentralized future
  • The tension between “freedom from” (Europe) vs. “freedom to” (America)
  • Will organic (humnans) or inorganic (AI) systems win



  • Follow Jordan on X: ⁠https://x.com/jrwolfe⁠
  • Follow Reiss on LinkedIn: ⁠https://www.linkedin.com/in/reissjones/
  • Contact Reiss: ⁠reiss@reissjones.com⁠



Chapters:


00:00 Introduction

02:39 Is The U.S. Economy Inherently Sociopathic?

08:51 “Freedom From” In Europe vs. “Freedom To” In The US

14:47 Defining Sociopathy

17:34 Economic Systems And Incentive Structures

18:45 Decentralization And Community Values

25:37 Detroit, MAGA, And Rethinking Community

35:28 Revisiting Freedom From vs Freedom To

39:40 Innovation Economy And Silicon Valley

48:33 Will Inorganic Systems (AI) Take Over Humanity?

53:23 The Venture Capital Game

55:41 Obsession, Workaholism & Definition Of Success

57:17 Positives Of “Sociopathic Capitalism”

01:02:19 Closing Thoughts


Subscribe & Follow:

  • Join the Substack – https://goingdirect.substack.com/subscribe
  • Listen on Spotify - https://open.spotify.com/show/6w1ePcNc7D1HUMkTkSRCz4?si=5551da215c4f4c63
  • Listen on Apple Podcasts – https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663


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2 months ago
1 hour 4 minutes 27 seconds

Going Direct Conversations
#29 Bernt Bornich: AI & Robots Solving General Labor; Humanoids In The Home

Jordan sits down with Bernt Bornich, founder & CEO of  @1X-tech , to discuss how humanoid robots and AI will transform the way we work, produce, and live.


  • Bernt shares his vision for building an AGI company that uses robots to solve both intelligence and general labor
  • Why the internet is much smaller than you think
  • Challenges with AI training data and robot performance
  • Why 1X Technologies is fully vertically integrated
  • 1x’s strategy behind deploying robots in homes before workplaces
  • The role of AI in enabling robots to interact with the physical world



If you're interested in robotics, the future of labor, or AI that interacts with the physical world, don’t miss this one.


#robots #ai #decentralization #humanoids



Chapters:


00:00 Introduction


02:07 Robotics Going From Specialized To General Systems


05:51 Having A Dystopian View Is Easy


07:35 Insane Amounts Of Data Are Needed For Robots To Work


12:16 Why Robot Data Is More Valuable Than Internet Data


15:56 Real-World Training Challenges


22:50 Social Context & The Intelligence Gap


28:56 World Models Breakdown


33:30 Reinforcement Learning Breakdown


40:18 Teleoperation Breakdown


42:21 Simulation Training Breakdown


45:38 Why 1X Is Fully Vertically Integrated


51:16 1X Humanoid Design Decisions


55:54 Rationale For Going Through The Home First


59:28 Importance Of Early Adopters


1:01:01 Rapid Fire: Robot Myths, Predictions, & Sci-Fi




🔗 Follow Jordan on X: https://x.com/jrwolfe



👉 Links to Bernt’s Work:



- 1X Technologies – https://www.1x.tech


- Twitter – https://x.com/berntbornich


- Instagram – https://www.instagram.com/bbornich/


- LinkedIn – https://www.linkedin.com/in/bernt-børnich-032ba38/?originalSubdomain=no



👉 Key Influences and Resources Mentioned:



- Paper: “World Models” by Ha and Schmidhuber (2018) – https://arxiv.org/abs/1803.10122


- Book: Life 3.0 by Max Tegmark –  https://www.amazon.com/Life-3-0-Being-Artificial-Intelligence/dp/024123719X


- Research: “The Bitter Lesson” by Rich Sutton – https://www.cs.utexas.edu/~eunsol/courses/data/bitter_lesson.pdf



Subscribe & Follow:


📰 Join the Substack –  https://goingdirect.substack.com/subscribe


🎧 Listen on Spotify – https://spoti.fi/3SjDliK


🎧 Listen on Apple Podcasts – https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663


📺 Subscribe to YouTube for more deep dives on decentralization, robots, and the real economy.

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2 months ago
1 hour 4 minutes 21 seconds

Going Direct Conversations
#28 Dr. Manan Shah — Surgeon-Turned-Founder Helping You Breathe Again

Jordan sits down with Dr. Manan Shah, ENT surgeon and co-founder of Wyndly, to talk about his radically more effective and direct approach to treating allergies.


From launching a telehealth startup during the pandemic to treating thousands of patients across all 50 U.S. states, Manan shares Wyndly’s direct care model that cuts out the healthcare middlemen to offer cheaper and more effective treatments to his patients. This episode is a must-listen for anyone interested in the future of medicine and how doctors are using content to create new direct care models.


Enjoy!


#healthcare #capitalism #technology



🔗 Follow Jordan on X: https://x.com/jrwolfe



👉 Links to Manan’s Work:


Wyndly – https://www.wyndly.com


YouTube Channel – https://www.youtube.com/@wyndlyhealth


Instagram – https://www.instagram.com/wyndlyhealth/


Tik Tok: https://www.tiktok.com/@wyndlyteam?lang=en


Email – care@wyndly.com



👉 Key Influences and Resources Mentioned:


00:00 Introduction

00:55 The Problem With How We Treat Allergies Today

01:48 An Allergy Shot Explained

05:50 Sublingual Immunotherapy Explained

13:01 Direct Care For Allergy Treatment

14:20 Sublingual vs. Traditional Allergy Shots

16:03 Why Allergy Rates Are Skyrocketing

21:50 Starting Wyndly: From Surgeon to Founder

26:02 Economics of Allergy Care And Why Direct Care Is Cheaper

32:42 Burden of Middlemen In Healthcare

34:18 Wyndly Treats Patients Nationwide

36:28 Manan’s Early Journey

38:35 Content Creation as a Doctor

41:26 Understanding Licensing In Telehealth

44:02 YouTube As His Preferred Platform

46:49 Future Of Direct Care Models

50:09 Balancing Being A Doctor, CEO, & Creator

55:54 Rapid Fire Insights


📰 Join the Substack – https://goingdirect.substack.com


🎧 Listen on Spotify – https://spoti.fi/3SjDliK


🎧 Listen on Apple Podcasts – https://bit.ly/3IfV6xK


📺 Subscribe to YouTube for more conversations on decentralizing the real economy and going direct.

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2 months ago
1 hour 1 minute 40 seconds

Going Direct Conversations
#27 This Will Change How You See Capitalism Forever | Reiss Jones

Jordan sits down with Reiss for a deeper dives into the ideas behind Going Direct. Reiss is an inventor, technologist, and recent Thiel Fellow whose work is deeply aligned with the show’s core theme of decentralization. Together, they explore the meaning of decentralization and its implications for the future of work, production, and purpose. From farm automation in South Korea to factory towns in Detroit and Cadbury’s model villages in England, it’s a wide-ranging and thought-provoking conversation.


Follow Jordan on X: https://x.com/jrwolfe

Follow Reiss on on LinkedIn: https://www.linkedin.com/in/reissjones/

Contact Reiss: reiss@reissjones.com



Key Influences and Resources Mentioned:

  • The Way of a Pilgrim (Anonymous author) - https://en.wikipedia.org/wiki/The_Way_of_a_Pilgrim
  • The Thiel Fellowship - https://thielfellowship.org/
  • Cadbury’s Bournville factory town https://www.cadburyworld.co.uk/
  • Dylan Patel, SemiAnalysis - https://open.spotify.com/episode/19YcHE2tHTRPiXOxrH1NX6?si=c2a93de276ae46fc
  • Joseph Chen - Writing on AI and loneliness



Chapters:

00:00 Introduction And Backgrounds

01:58 On Being An Atheist Who Prays

07:24 Growing Up In A Small UK Village & Dropping Out Of College

09:59 Thiel Fellowship & Silicon Valley Culture Shock

11:36 US vs. Europe: Culture, Ambition, And Work-Life

15:29 Jordan's History: Detroit And Factory Towns

21:38 Importance Of Roots And Community

27:13 Automation in Korea’s Aging economy

32:45 Balancing Values With Market Brutality

35:02 Centralization, AI, And The Loneliness Crisis

38:55 Centralization vs. Decentralization Debate

44:13 Impact of Automation On Labor In The East vs West

55:06 Capitalism Losing It’s Competitive Edge

56:04 Can Decentralization Make Capitalism Competitive Again?

59:18 Decentralization As A Path Forward


Subscribe & Follow:

  • Join the Substack – https://goingdirect.substack.com
  • Listen on Spotify – https://open.spotify.com/show/6w1ePcNc7D1HUMkTkSRCz4?si=802a4c88bfd34149
  • Listen on Apple Podcasts – bit.ly/3IfV6xK
  • Subscribe to YouTube for more conversations on decentralizing the real economy.


#decentralization, #capitalism, #AI, #robots

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3 months ago
1 hour 8 minutes 27 seconds

Going Direct Conversations
#26 Joe Cross - From, ‘Fat, Sick & Nearly Dead’ To Building Nama Alongside Micro Creators

Jordan sits down with Joe Cross, a globally recognized nutrition advocate, thought leader, author and filmmaker who created a lifestyle revolution around the simple concept of juicing. He produced and starred in the award-winning documentary film, “Fat, Sick & Nearly Dead,” which has been seen by more than 30 million people worldwide. Joe is also the cofounder of Nama, one of the most successful creator-led brands in the world that very few people know about.


In this episode, Joe shares his transformation from finance professional to health advocate to cofounding Nama. They dive deep into the early days of the creator economy, how Joe built an audience before launching a product, and how Nama has built and supports a community of over 300 creators with a radically human approach to affiliate partnerships.


This is a masterclass in working with creators to go direct.


Enjoy!


Follow Jordan on X: https://x.com/jrwolfe


Links to Joe’s Work:

  • Nama Juicers: https://namawell.com
  • Watch Fat, Sick & Nearly Dead: https://www.rebootwithjoe.com/joes-films/
  • Follow Joe on IG: @joethejuicer
  • Website www.rebootwithjoe.com


Key Influences and Resources Mentioned:

  • Matt Jacobson - Facebook’s 8th employee - https://open.spotify.com/episode/4MrwI5FFv8TiI0PzUG0Cxj?si=e004e5988a4443f8
  • The 80/20 Juicing Rule - https://namawell.com/en-fr/blogs/guide-to-juicing-videos/the-80-20-rule


Chapters:

00:00 Introduction

00:40 Joe Cross: The Juicing Legend

06:46 Selling His Business To Save His Life

10:58 Inventing The Juice Fast

12:23 'Fat, Sick and Nearly Dead' Documentaries

19:48 Building Community By Going Door To Door

23:51 Why Australia Leads In Juicing & Coffee Culture

28:55 From Films To Founding Nama

37:26 Choosing A Creator Network Model

46:37 Rise Of Micro-Influencers

50:05 Nama’s In-House Creator Agency

54:50 Power Of Affiliate Marketing

57:46 NAMA's Impressive Growth

01:01:25 Expanding Into Amazon

01:08:15 Rapid Fire: What Should Die In Wellness?


#FatSickAndNearlyDead #JoeCross #NamaJuicers #WellnessBrand


Subscribe & Follow:

Join the Substack – goingdirect.substack.com

Listen on Spotify – https://spoti.fi/3SjDliK

Listen on Apple Podcasts – bit.ly/3IfV6xK


Subscribe to YouTube for more conversations on the role of creators in decentralizing the real economy.


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3 months ago
47 minutes 25 seconds

Going Direct Conversations
#25 Luca Prosperi — Stablecoins Are The Cryptocurrency Set To Replace Banks

Jordan sits down with Luca Prosperi, founder of M^0, a universal stablecoin platform. They dive deep into why Luca believes that everything in the future is a bank and how the infrastructure m^0 is building can enable anyone to issue their own stablecoin. From working at the frontier of crypto to reflecting on the philosophy of money itself, Luca shares a systems-level vision for the future of finance. If you want to better understand how money works or where the future of finance is going, you’ll want to listen to this one. Enjoy!


Follow Jordan on X: https://x.com/jrwolfe


Links to Luca’s Work:

  • M^0: https://m0.org-
  • Luca on Substack: https://luca-prosperi.substack.com
  • Follow Luca on X: https://x.com/LucaProsperi
  • Contact: luca@m0.xyz


Key Influences and Resources Mentioned:

  • Incompleteness Theorem by Kurt Gödel - https://en.wikipedia.org/wiki/G%C3%B6del%27s_incompleteness_theorems
  • David Foster Wallace - https://en.wikipedia.org/wiki/David_Foster_Wallace-
  • Jeff Bezos - https://en.wikipedia.org/wiki/Jeff_Bezos
  • Founders Podcast - https://open.spotify.com/show/7txiovdzPARhjm18NwMUYj?si=a9f2d4f9645e4a5b
  • Matt Levine (Money Stuff) - https://www.bloomberg.com/opinion/authors/ARbTQlRLRjE/matthew-s-levine
  • Packy McCormick (Not Boring) - https://www.notboring.co/
  • Simon Taylor (Fintech Brainfood) - https://www.fintechbrainfood.com/


Chapters:

00:00 Introduction

01:13 Understanding Money

08:25 Simple Breakdown of Stablecoins

11:05 Why Stablecoin Adoption Is Accelerating

13:34 GENIUS Act and Why It’s A Game-Changer

20:30 Stablecoins Are Safer Than Bank Deposits

24:28 Centralization vs. Decentralization In Banking

30:11 What Is M^0?

36:17 Stablecoins May Quickly Become Commoditized

38:44 Real M^0? Use Cases

41:50 Future Of Lending

45:00 Stablecoins In the Real Economy

49:54 Current Status Of M^0

51:52 Why Luca Is Building A New Financial System

54:03 Changing Systems Is More Art Than Business

57:19 How M^0 Measures Success

01:00:37 Rapid Fire: Influences, Resources, and More


Subscribe & Follow Going Direct:

Join the Substack – https://goingdirect.substack.com/

🎧 Listen on Spotify – https://spoti.fi/3SjDliK

🎧 Listen on Apple Podcasts –  bit.ly/3IfV6xK

📺 Subscribe on YouTube for more conversations on how we can use technology to decentralize the real economy and bring us back closer to what matters - https://www.youtube.com/watch?v=EMC14SK4uz4

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3 months ago
1 hour 8 minutes 23 seconds

Going Direct Conversations
#24 Alex Barrett: The Canadian Going After Corporate Health Care In the US

Jordan sits down with Alex Barrett, founder of Meroka, a company on a mission to rebuild independent medical care in the U.S. They are focused on helping independent medical practices stay independent by transitioning ownership to existing employees and building an entire tech stack to help them run the practices. No more private equity rollups or corporate burnout for physicians.

If you care about decentralization of our healthcare system and keeping local businesses in the hands of the community, this one’s for you. Enjoy.


Follow Jordan on X: https://x.com/jrwolfe


Links to Alex's Work:

  • Meroka – https://meroka.com
  • Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-barrett/
  • Contact: alex@meroka.com


Key Influences and Resources Mentioned:

  • Physicians Advocacy Institute Report/Avelere Report on physician employment & consolidation - https://www.physiciansadvocacyinstitute.org/PAI-Research/PAI-Avalere-Study-on-Physician-Employment-Practice-Ownership-Trends-2019-2023
  • Yoni Rechtman’s private practice investment thesis at Slow Ventures - https://99d.substack.com/p/our-private-practice-thesis
  • Shopify as a model for decentralization - https://www.shopify.com/


Chapters:

00:00 Introduction

00:42 Consolidation Of The Healthcare Industry In The US

02:43 Who Actually Owns Medical Practices?

04:33 Dirty Secret Of Flat Reimbursement Rates

06:07 Different Ownership Models Of US Medical Practices

10:33 Administrative Burdens On Independent Practices

16:14 Transitioning Ownership In Medical Practices

23:41 Introducing Meroka

30:02 Meroka Vision And Business Model

31:45 What’s It Like To Work With Meroka

33:23 Private Equity In Healthcare

37:08 Funding And Liquidity For Independent Practices

39:03 Building A Technology Backbone For Independent Practices

45:00 US vs. Canadian Healthcare

46:50 Why Alex Is Doing This Work

49:36 Rapid Fire: Trends, Myths & Mentors


📢 Subscribe & Follow

📰 Join the Substack – https://goingdirect.substack.com

🎧 Listen on Spotify – https://spoti.fi/3SjDliK

📺 Subscribe to YouTube for more conversations on decentralizing the real economy - https://www.youtube.com/@goingdirect_

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4 months ago
53 minutes 56 seconds

Going Direct Conversations
#23 Dr. Spencer Nadolsky: Doctor-Creator-CEO Bypassing The Healthcare Gatekeepers

Jordan sits down with Dr. Spencer Nadolsky, a physician, creator, and founder of Vineyard, a virtual clinic focused on obesity. They dive into America’s broken healthcare system, the obesity epidemic, the rise of GLP-1s like Ozempic and Zepbound, and how Spencer’s humorous Instagram content became the launchpad for Vineyard, a new direct care model for healthcare.


Spencer is a perfect example of a professional-class creator bypassing the gatekeepers and middlemen that dominate the healthcare industry to provide direct care to his community.


🔗 Follow Jordan on X: https://x.com/jrwolfe


Links to Spencer's Work:

  • Check out Spencer’s Clinic: https://joinvineyard.com
  • Follow Spencer on Instagram: @drnadolsky
  • Follow Spencer on TikTok: @drnadolsky
  • Docs Who Lift Podcast: https://open.spotify.com/show/2umc46jxx2i4qyjY0MRbDJ?si=a037ba9543ee49bf


Key Influences and Resources Mentioned:

  • John Berardi, Founder of Precision Nutrition: https://www.johnberardi.com/


Chapters:

00:00 Introduction

01:24 Understanding The Healthcare Crisis In The US

06:21 What Is Obesity Bias?

13:22 True Driver of Obesity In The US

14:44 Defining Obesity: Beyond BMI

16:02 What Is Lipidology?

16:57 GLP-1s Explained In Plain English

20:27 Effects Of GLP-1 On Appetite

23:31 Future Of Weight Management

26:41 Creating Engaging Health Content

34:22 The Balance Of Medicine And Content Creation

38:01 Launching Vineyard: A New Direct Care Model

41:29 Direct Care vs. Traditional Healthcare

44:14 Patient Volume And Quality Of Service

46:05 Facilitating Lifestyle Changes For Weight Loss

47:49 Navigating Misinformation In Healthcare

50:05 The Evolution Of Content Creation In Medicine

52:22 The Drive for Autonomy In Healthcare

54:34 Rapid Fire Insights


Join our Substack – goingdirect.substack.com

Listen on Spotify – https://spoti.fi/3SjDliK

Listen on Apple Podcasts - https://apple_GoingDirect/3EOYsqa

Subscribe to YouTube for more conversations on decentralization, the real economy, and creators that are going direct - https://www.youtube.com/@goingdirect_

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4 months ago
59 minutes 44 seconds

Going Direct Conversations
#22 Dylan Patel: China’s Robotics Dominance; AI Infrastructure Breakdown

Jordan sits down with Dylan Patel, Founder and Chief Analyst at SemiAnalysis, a research and consulting firm specializing in semiconductor and other AI-infrastructure related research. Dylan started SemiAnalysis in 2020 and has built the business from a solo venture into a cohesive, highly focused team of more than 30 researchers.


In this conversation, Dylan shares his version of AI Infrastructure for Dummies, how he runs his research firm differently, and how China is dominating the robotics and industrial supply chains.


Follow Jordan on X: @jrwolfe


Links to Dylan’s Work:

  • SemiAnalysis Website
  • SemiAnalysis Robotics Report: America’s Missing New Labor Economy – Robotics Pt. 1
  • Follow Dylan on X: @dylan522p


Chapters:

00:00 Introduction

01:12 What Is A Semiconductor And Why It Is So Important

04:09 Understanding AI Infrastructure Stack

09:20 Is AI Progress Really Moving That Fast?

13:35 How SemiAnalysis Organizes Its Research Team

19:12 SemiAnalysis Origins And Recent Developments

23:59 Using AI In Their Own Processes

25:58 Entering An AI-First World

29:20 Why China Is Winning The Robotics Race

35:45 Industrial Policy And Supply Chain Challenges

41:55 Training Data For Robotics and The Coming Flywheel


Subscribe & Follow:

Monthly newsletter on substack – Going Direct

Listen on Spotify – https://spoti.fi/3SjDliK

Listen on Apple Podcasts – https://apple_GoingDirect/3EOYsqa

Subscribe to YouTube for more conversations on AI and the infrastructure that will create a more decentralized future.

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4 months ago
44 minutes 13 seconds

Going Direct Conversations
#21 Jeff Epstein — Masterclass on Affiliate And Referral Marketing Programs

Jordan Wolfe sits down with Jeff Epstein, a serial software entrepreneur with deep experience in the affiliate and referral marketing worlds. From building poker affiliate networks in college to starting and exiting Ambassador, a B2B referral software company, Jeff shares his insights on affiliate and referral programs.


🔗 Follow Jordan on X: https://x.com/jrwolfe


👉Links to Jeff’s Work:

- Connect on LinkedIn: https://www.linkedin.com/in/jeff-epstein-15a397239/

- Follow Jeff on Twitter: https://twitter.com/jeff_epstein

- Jeff’s current company: https://onboard.io/

- Learn more about Ambassador: https://getambassador.com/


👉 Key Influences & Resources Mentioned:

- Jordan Wolfe: https://x.com/jrwolfe

- Jensen Huang Interview: https://youtu.be/y6NfxiemvHg?si=55b4OtEUoEYaj2XJ

- Packy McCormick on AI and distribution: https://youtu.be/qkPRRRiBqyY?si=9ZHVyTqVmXMx_1rM


Chapters:

00:00 Introduction

03:40 Building An Online Poker Affiliate Network

09:42 Insights From The Poker Experience

12:56 Birth Of Ambassador And Referral Software

15:54 Referrals vs Affiliates

21:54 Referral Strategies For Startups vs Corporates

27:04 Biggest Mistakes Companies Make With Referral Programs

28:35 Incentive Structures

30:50 Cash vs Status vs Emotional Rewards

34:20 The Evolution Of Referral Programs

36:10 Software Saturation And Commoditization

41:47 Navigating The Sale Of Ambassador

43:19 Building OnBoard: Lessons From COVID

45:55 Value Of Accelerator Programs

48:03 Importance Of Early Customer Feedback

51:01 Abundance vs Scarcity: Silicon Valley vs Europe

55:35 Rapid Fire: Influences, Podcasts, And More


Subscribe & Follow:

📰 Join the substack - goingdirect.substack.com

🎧 Listen on Spotify – https://spoti.fi/3SjDliK

🎧 Listen on Apple Podcasts – https://apple_GoingDirect/3EOYsqa

📺 Subscribe to YouTube for more conversations on decentralizing the real economy.

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4 months ago
1 hour 42 seconds

Going Direct Conversations
#20 Stefano Bernardi — An Investment Thesis Around Decentralization Of The Real World

Jordan sits down with Stefano Bernardi, founder and general partner at Unruly Capital. Unruly is an early-stage venture capital fund investing in what seems crazy today and normal tomorrow. Stefano has an entire investment thesis around the decentralization of the real world. We don’t need to say much more than that…Enjoy!


Follow Jordan on X: https://x.com/jrwolfe


Links to Stefano’s Work:

  • Stefano’s Decentralization Investment Thesis: https://blog.unrulycap.com/the-decentralization-of-the-real-world
  • Unruly Capital – Portfolio Dashboard
  • Follow Stefano on X: @stefanobernardi
  • Follow Stefano on LinkedIn: https://www.linkedin.com/in/stefanobernardi/
  • Contact: stefano@unrulycap.com


Key Influences and Resources Mentioned:

  • Bitcoin White Paper by Satoshi Nakamoto: https://bitcoin.org/bitcoin.pdf
  • Satoshi Nakamoto, Creator of Bitcoin and the Bitcoin white paper
  • Vitalik Buterin, Co-founder of Ethereum: @VitalikButerin


Chapters:

00:00 Introduction

01:43 Why Decentralization Is The Only Path Forward For Humans

03:34 Historical Perspectives On Centralization

05:29 Bitcoin Whitepaper And Its Impact

08:23 The Environmental Case For Decentralization

11:58 Investing In Decentralized Solutions

19:56 Fiat Food And The Future Of Food Systems

26:14 The Cycle Of Centralization And Decentralization

29:52 Personal Views On Technology And Freedom

34:01 Intro To Unruly Capital

37:46 Investing Landscape: Europe vs. US

43:30 Zurich Is Becoming A Center Of Gravity For Robotics

45:22 Transparency In Venture Capital

51:04 Why Stefano Is Doing This Work

53:55 Rapid Fire: Influences, Podcasts, And More


Subscribe & Follow:

Subscribe to the newsletter – Going Direct

Listen on Spotify – https://spoti.fi/3SjDliK

Listen on Apple Podcasts – https://apple_GoingDirect/3EOYsqa

Show more...
5 months ago
56 minutes 51 seconds

Going Direct Conversations
Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them. We feature conversations with entrepreneurs, creators, engineers, and policymakers building new systems around how we produce, distribute, and sell products. If you want to help create this future, come join us!