#26 Joe Cross - From, ‘Fat, Sick & Nearly Dead’ To Building Nama Alongside Micro Creators

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Going Direct Conversations

Going Direct

33 episodes

2 days ago

Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them. We feature conversations with entrepreneurs, creators, engineers, and policymakers building new systems around how we produce, distribute, and sell products. If you want to help create this future, come join us!

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#26 Joe Cross - From, ‘Fat, Sick & Nearly Dead’ To Building Nama Alongside Micro Creators

Going Direct Conversations

47 minutes 25 seconds

3 months ago

#26 Joe Cross - From, ‘Fat, Sick & Nearly Dead’ To Building Nama Alongside Micro Creators

Jordan sits down with Joe Cross, a globally recognized nutrition advocate, thought leader, author and filmmaker who created a lifestyle revolution around the simple concept of juicing. He produced and starred in the award-winning documentary film, “Fat, Sick & Nearly Dead,” which has been seen by more than 30 million people worldwide. Joe is also the cofounder of Nama, one of the most successful creator-led brands in the world that very few people know about.

In this episode, Joe shares his transformation from finance professional to health advocate to cofounding Nama. They dive deep into the early days of the creator economy, how Joe built an audience before launching a product, and how Nama has built and supports a community of over 300 creators with a radically human approach to affiliate partnerships.

This is a masterclass in working with creators to go direct.

Enjoy!

Follow Jordan on X: https://x.com/jrwolfe

Links to Joe’s Work: