#21 Jeff Epstein — Masterclass on Affiliate And Referral Marketing Programs

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/27/a7/4a/27a74a2e-f84d-8854-8b4a-b51e1a4eb31e/mza_16103691674250278089.jpg/600x600bb.jpg

Going Direct Conversations

Going Direct

33 episodes

2 days ago

Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them. We feature conversations with entrepreneurs, creators, engineers, and policymakers building new systems around how we produce, distribute, and sell products. If you want to help create this future, come join us!

Technology

RSS

All content for Going Direct Conversations is the property of Going Direct and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/43140854/43140854-1750079037767-db7f7668740b7.jpg

#21 Jeff Epstein — Masterclass on Affiliate And Referral Marketing Programs

Going Direct Conversations

1 hour 42 seconds

4 months ago

#21 Jeff Epstein — Masterclass on Affiliate And Referral Marketing Programs

Jordan Wolfe sits down with Jeff Epstein, a serial software entrepreneur with deep experience in the affiliate and referral marketing worlds. From building poker affiliate networks in college to starting and exiting Ambassador, a B2B referral software company, Jeff shares his insights on affiliate and referral programs.

🔗 Follow Jordan on X: https://x.com/jrwolfe

👉Links to Jeff’s Work:

- Connect on LinkedIn: https://www.linkedin.com/in/jeff-epstein-15a397239/

- Follow Jeff on Twitter: https://twitter.com/jeff_epstein

- Jeff’s current company: https://onboard.io/

- Learn more about Ambassador: https://getambassador.com/

👉 Key Influences & Resources Mentioned:

- Jordan Wolfe: https://x.com/jrwolfe

- Jensen Huang Interview: https://youtu.be/y6NfxiemvHg?si=55b4OtEUoEYaj2XJ

- Packy McCormick on AI and distribution: https://youtu.be/qkPRRRiBqyY?si=9ZHVyTqVmXMx_1rM

Chapters:

00:00 Introduction

03:40 Building An Online Poker Affiliate Network

09:42 Insights From The Poker Experience

12:56 Birth Of Ambassador And Referral Software

15:54 Referrals vs Affiliates

21:54 Referral Strategies For Startups vs Corporates

27:04 Biggest Mistakes Companies Make With Referral Programs

28:35 Incentive Structures

30:50 Cash vs Status vs Emotional Rewards

34:20 The Evolution Of Referral Programs

36:10 Software Saturation And Commoditization

41:47 Navigating The Sale Of Ambassador

43:19 Building OnBoard: Lessons From COVID

45:55 Value Of Accelerator Programs

48:03 Importance Of Early Customer Feedback

51:01 Abundance vs Scarcity: Silicon Valley vs Europe

55:35 Rapid Fire: Influences, Podcasts, And More

Subscribe & Follow:

📰 Join the substack - goingdirect.substack.com

🎧 Listen on Spotify – https://spoti.fi/3SjDliK

🎧 Listen on Apple Podcasts – https://apple_GoingDirect/3EOYsqa

📺 Subscribe to YouTube for more conversations on decentralizing the real economy.