Jordan sits down with Dr. Spencer Nadolsky, a physician, creator, and founder of Vineyard, a virtual clinic focused on obesity. They dive into America’s broken healthcare system, the obesity epidemic, the rise of GLP-1s like Ozempic and Zepbound, and how Spencer’s humorous Instagram content became the launchpad for Vineyard, a new direct care model for healthcare.
Spencer is a perfect example of a professional-class creator bypassing the gatekeepers and middlemen that dominate the healthcare industry to provide direct care to his community.
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Links to Spencer's Work:
Key Influences and Resources Mentioned:
Chapters:
00:00 Introduction
01:24 Understanding The Healthcare Crisis In The US
06:21 What Is Obesity Bias?
13:22 True Driver of Obesity In The US
14:44 Defining Obesity: Beyond BMI
16:02 What Is Lipidology?
16:57 GLP-1s Explained In Plain English
20:27 Effects Of GLP-1 On Appetite
23:31 Future Of Weight Management
26:41 Creating Engaging Health Content
34:22 The Balance Of Medicine And Content Creation
38:01 Launching Vineyard: A New Direct Care Model
41:29 Direct Care vs. Traditional Healthcare
44:14 Patient Volume And Quality Of Service
46:05 Facilitating Lifestyle Changes For Weight Loss
47:49 Navigating Misinformation In Healthcare
50:05 The Evolution Of Content Creation In Medicine
52:22 The Drive for Autonomy In Healthcare
54:34 Rapid Fire Insights
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