#35 IGD: Gen Z’s Fight Against Gatekeepers & Centralization

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Going Direct Conversations

Going Direct

33 episodes

2 days ago

Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them. We feature conversations with entrepreneurs, creators, engineers, and policymakers building new systems around how we produce, distribute, and sell products. If you want to help create this future, come join us!

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#35 IGD: Gen Z’s Fight Against Gatekeepers & Centralization

Going Direct Conversations

58 minutes 2 seconds

1 month ago

#35 IGD: Gen Z’s Fight Against Gatekeepers & Centralization

Jordan sits down with Reiss Jones to explore how centralization and decentralization shape our economies, cultures, and daily lives. From the food supply chain to dating apps, they unpack how power in many areas of life is extremely concentrated and what it means for Gen Z’s trying to navigate today’s world.

Topics include:

What centralization really means
How a handful of companies control most of the global food supply
Why the “messy middle” of distribution blocks innovation
The role of high-pressure processing (HPP) in decentralizing food systems
How Gen Z faces stacked odds in housing, education, and dating
Why entrepreneurship may be the only way forward
Conserved norms of masculinity, femininity, and social expectations
How Gen Z can take agency and build a different path

Chapters:

00:00 Introduction

00:56 Defining Centralization

06:46 Realities Of Gen Z vs Millennials

09:00 10 Companies Control The Global Food Supply

12:59 Consolidation Is Extremely Powerful

16:44 America’s Broken Food System

18:51 High-Pressure Processing (HPP) Explained

23:19 Distributors Are The Gatekeepers Of Food In America

26:35 Can Decentralization Compete with Scale?

28:38 Technology Should Be The Enabler To Drive System Change

30:30 Centralization In Online The Dating Market

38:51 “Game on the Field” For Gen Z Today

43:29 Cards Are Stacked Against Young Men

47:11 Dark Feminism

49:46 Gen Z’s Reality: Housing, Debt, and Dating Struggles

55:01 Is Entrepreneurship Essential for Gen Z?

56:53 Closing

Follow Jordan on X: https://x.com/jrwolfe

Statistics and Sources

The Food Supply: 10 Companies Own It All - https://www.good.is/this-infographic-shows-how-only-10-companies-own-all-the-worlds-food-brands#:~:text=So whether you're looking,you could hope to buy.
Retail Spend in the U.S - https://www.statista.com/statistics/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010/
Education & Housing from 2000 to 2022 - https://www.livenowfox.com/news/how-hard-is-afford-home-today-vs-25-years-ago

Resources Mentioned:

Peter Thiel’s Critiques of Higher Education – https://thielfellowship.org
Freya India’s Girls Substack – https://freyaindia.substack.com
Diary of the CEO - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX?si=55c95868c9e044f0
Dark feminism - https://www.theguardian.com/world/2024/dec/29/welcome-to-the-femosphere-the-latest-dark-toxic-corner-of-the-internet-for-women

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Join the Substack – https://goingdirect.substack.com/subscribe
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Listen on Apple Podcasts – https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663
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