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Forward One Podcast
Paul Mark Morris & Josh Spitzen
27 episodes
6 days ago
Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Mark Morris, New York Times best-selling author and CEO of Keller Williams Forward Living, and Josh Spitzen, CEO of Keller Williams Beverly Hills, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.
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Entrepreneurship
Business
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All content for Forward One Podcast is the property of Paul Mark Morris & Josh Spitzen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Mark Morris, New York Times best-selling author and CEO of Keller Williams Forward Living, and Josh Spitzen, CEO of Keller Williams Beverly Hills, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.
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Entrepreneurship
Business
Episodes (20/27)
Forward One Podcast
Reinvent Yourself: She Went From Producer to Power Broker

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. Today we sit down with luxury real estate powerhouse Tatiana Derovanessian, founder of Dream Living LA, whose story is all about resilience, reinvention, and relentless drive. Tatiana went from producing multimillion-dollar ad campaigns for global brands like Apple and Virgin to building one of the most respected names in Los Angeles luxury real estate. In this conversation, we dive into how she rebuilt from zero, turned rejection into fuel, and crafted a brand defined by mastery, confidence, and purpose. If you’ve ever wondered how to reinvent yourself and rise to the top of your field, this one’s for you.


Timestamps
00:00:00 Introduction and Welcome

00:01:55 Tatiana's Background in Entertainment

00:10:17 Transition to Real Estate

00:12:07 Challenges in Real Estate

00:19:39 First Development Deal

00:33:09 Competitive Listing Appointments

00:38:23 Handling Unrealistic Pricing Expectations

00:39:50 The Reality of Real Estate TV Shows

00:40:26 The Importance of Proper Pricing

00:41:48 Effective Presentation Strategies

00:45:13 Listening to Clients' Needs

00:49:39 Leveraging Media and Marketing

00:54:20 Overcoming Challenges and Building Confidence

01:02:46 Networking and Social Knocking

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6 days ago
1 hour 16 minutes

Forward One Podcast
Lead With Value — Win the Most Competitive Market

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Eddie Fallah — a Beverly Hills agent whose story is all about persistence, focus, and leading with value. Eddie shares how showing up for 62 straight days opened the door to his first big break, how he built his career without any connections, and why giving first is the fastest way to win in real estate. We dive into what it really means to earn trust, create lasting relationships, and stay indispensable in the most competitive market in the world.

Timestamps

00:00:00 Introduction and Welcome

00:02:11 Persistence Pays Off

00:05:28 Learning Through Experience

00:13:11 Building a Personal Brand

00:15:06 Transition to Luxury Rentals

00:23:55 Becoming a Developer's Agent

00:36:27 Understanding Client Needs

00:37:15 Navigating Legal Changes for Developers

00:38:12 Cold Calling and Market Pulse

00:40:22 Building Long-Term Relationships

00:47:20 The Importance of Mutual Benefit

01:04:50 Rapid Fire Round

01:09:25 Creating Authentic Confidence

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1 week ago
1 hour 14 minutes

Forward One Podcast
The Mindset That Built a $300M Real Estate Empire

The Mindset That Built a $300M Real Estate Empire

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Jeff Biebuyck — a former rock musician turned powerhouse real estate leader who built a $300 million team grounded in mindset, innovation, and culture. Jeff shares how he uses AI to streamline his business, empower his agents, and create a team culture built on trust, accountability, and growth. We dive into his philosophy on leadership, failure, and the habits that drive long-term success in real estate and beyond.

Timestamps

00:00:00 Welcome and Introduction

00:00:59 Innovative Marketing Strategies

00:02:29 Navigating Challenges and Failures

00:08:01 The Power of Mindset and Visualization

00:25:21 AI and Team Management

00:30:25 Starting in Real Estate: Challenges and Skills

00:31:11 Full-Time Commitment and Training

00:34:09 AI Tools and Lead Management

00:37:54 Building a Collaborative Culture

01:00:37 The Pursuit of Passive Income

01:01:48 Lessons from the 2008 Market Crash

01:04:49 Building Wealth and Dream Budgets

01:09:56 The Importance of Gratitude and Legacy

01:13:18 Health, Wellness, and Final Thoughts

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2 weeks ago
1 hour 32 minutes

Forward One Podcast
He Went From Waiting Tables to Selling Mega Mansions

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Santiago Arana, one of the most successful agents in Beverly Hills, to uncover how he went from waiting tables to selling some of the world’s most luxurious homes. Santiago shares the pivotal mindset shifts, daily disciplines, and relentless drive that took him from humble beginnings in Bolivia to closing over $600 million in sales. If you’ve ever wondered what it really takes to break through in real estate—or in life—you won’t want to miss the lessons and inspiration in this conversation.

Connect with the Forward One team!
Paul:
https://www.instagram.com/paulmarkmorris/
Josh:
https://www.instagram.com/spitzenjosh/
Santiago:
https://www.instagram.com/santiagoarana/

Timestamps
00:00:00 Introduction and Welcoming Santiago Arana
00:01:12 Life in Santa Barbara
00:06:00 Starting in the Restaurant Industry
00:17:16 Transition to Real Estate
00:19:54 Challenges and Breakthroughs in Real Estate
00:22:36 Mentorship and Learning
00:34:59 Mindset and Personal Growth
00:37:25 Creating Opportunities Through Alignment
00:38:48 Energy and Vibration in Business
00:40:20 Secrets to Success: Discipline and Consistency
00:42:36 Self-Awareness and Authenticity
00:44:21 Manifestation and Action
00:50:47 Real Estate Development Insights
00:59:38 Handling Client Expectations

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3 weeks ago
1 hour 17 minutes

Forward One Podcast
How to Build a Home That Keeps You Healthy

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. Today we’re joined by identical twin brothers Jonathon and Gabe Dilworth, developers and builders who are changing the way people think about what it means to live in a “healthy home.” Together we dive into how most houses—even multimillion-dollar builds—are still constructed with toxic materials, poor air quality, and hidden risks that impact your health and comfort. The Dilworth brothers break down the three pillars of a healthy home, why air quality is often overlooked, and the simple changes that can make your home safer, more comfortable, and more energy-efficient. If you’ve ever wondered what’s really going on inside your walls—or how to future-proof your home for your health—this is a conversation you won’t want to miss.


Timestamp

00:00:00 Introduction and Welcome

00:02:49 Gabe's Construction Career

00:05:09 Transition to Healthy Homes

00:06:21 Indoor Air Quality and ERV Systems

00:12:43 Retrofitting Homes for Health

00:20:39 Fire Resistance and VOC Concerns

00:49:56 Healthy Home Features: Sealing and Waterproofing

00:52:11 Cost and Benefits of Advanced Waterproofing

00:53:38 Understanding OSB and Moisture-Resistant Materials

00:58:18 Mechanical, Electrical, and Plumbing Systems

01:12:39 The Importance of Proper Insulation

01:14:49 Finishing Touches: Drywall and Flooring

01:24:03 Fireplaces and HVAC Systems

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1 month ago
1 hour 29 minutes

Forward One Podcast
From Bike Shop to $50M in Sales

Welcome back to the Forward One Podcast, hosted by Josh Spitzen and Joey Sacavitch of Forward One Real Estate. Today, we sit down with Jose Prats, the entrepreneur behind Character Homes, whose journey from running a bike shop to building a $50M real estate business is nothing short of inspiring. In this conversation, we dig into how Jose turned his passion for architecture into a thriving niche, the lessons he learned flipping homes, and how social media now drives 80% of his business. If you’ve ever wondered how authenticity, hard work, and vision can transform a career, this episode is packed with insights you won’t want to miss.


Connect with the Forward One Team!
Josh:
https://www.instagram.com/spitzenjosh/

Joey:
https://www.instagram.com/joeysnacks/
Jose:

https://www.instagram.com/thejoseprats/


Timestamps

00:00:00 Introduction and Welcome

00:01:25 Character Homes and Architectural Passion

00:04:10 First Flip Experience and Lessons Learned

00:11:09 Building a Real Estate Career

00:20:12 Social Media Strategy and Impact

00:25:29 Content Creation and Authentic Branding

00:32:56 The Power of Social Media in Real Estate

00:33:48 Content Strategy: Video vs. Carousel

00:34:17 Insights from Meta and Trial Reels

00:36:04 Engagement and Tracking Success

00:39:05 The Future of Character Homes

00:40:55 Marketing Unique and High-Value Properties

00:42:48 Leveraging YouTube for Real Estate

00:56:21 Rapid Fire Round: Personal Insights

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1 month ago
1 hour 1 minute

Forward One Podcast
Discipline, Doors, and Deals: How He Closed $500M in 12 Months

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Kevin Stirdivant — a powerhouse in the business who went from rock bottom to leading one of the most dynamic brokerages in the country. Kevin opens up about the discipline that fueled his rise, the door-knocking grind that built his foundation, and the mindset shift that pushed him to pursue a billion dollars in listings. We dig into his story of resilience, authenticity, and focus, uncovering lessons that any realtor, entrepreneur, or investor can apply to their own journey.

Connect with the Forward One Team!
Paul:
https://www.instagram.com/paulmarkmorris/

Josh:
https://www.instagram.com/spitzenjosh/

Kevin:
https://www.instagram.com/kevion/


Timestamps
00:00:00 Introduction and Welcome
00:01:29 Current Market and Achievements
00:03:44 Setting and Achieving Big Goals
00:07:22 Personal Struggles and Turning Points
00:09:13 Building a Successful Real Estate Firm
00:20:18 Daily Routines and Work Ethic
00:22:53 Balancing Authenticity and Success
00:45:54 Setting Ambitious Goals
00:46:26 Adapting to Challenges
00:47:19 Achieving the Impossible
00:48:21 The Power of Mindset
00:51:14 Balancing Work and Family
00:55:04 Commitment and Consistency
01:05:26 Marketing and Branding Strategies
01:12:12 Overcoming Objections and Closing Deals

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1 month ago
1 hour 31 minutes

Forward One Podcast
How He Closed the Largest Home Sale in U.S. History

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with David Kramer, one of the most accomplished luxury real estate brokers in the country, to uncover the strategies and mindset that have powered his rise from early struggles to closing record-breaking deals. We dive into how he built a niche in trust and high-liability sales, why mastering the fundamentals matters more than chasing shortcuts, and what it really takes to earn clients’ trust at the highest level. If you want a behind-the-scenes look at how elite agents create lasting success in an ever-changing market, this conversation delivers.

Connect with the Forward One Team on Instagram!
Paul:
https://www.instagram.com/paulmarkmorris/
Josh:
https://www.instagram.com/spitzenjosh/
David:
https://www.instagram.com/davidkramerre/

Timestamps
00:00:00 Introduction and Background

00:05:09 Early Career and First Big Deal

00:10:25 Learning from Challenges and Setbacks

00:15:33 Understanding Different Aspects of Real Estate

00:20:47 Building Trust and Relationships

00:25:30 Working with Trust Sales

00:30:27 Negotiation Strategies

00:35:59 Dealing with Sophisticated Clients

00:41:27 Managing Emotions in Real Estate

00:46:03 Professional Growth and Development

00:51:00 Creating Value for Clients

00:56:43 Building a Successful Business

01:02:15 Daily Business Practices

01:07:23 Industry Role Models

01:12:43 Final Thoughts and Rapid Fire Questions

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1 month ago
1 hour 18 minutes

Forward One Podcast
How He Scaled Cold Calling to $50M in Sales

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Merse Kallow to unpack what it really takes to break into one of the toughest markets in the world and build a business around persistence, discipline, and strategy. We explore how off-market opportunities can transform your deal flow, why developer clients can be both the easiest and most challenging to work with, and the overlooked mindset shifts that separate consistent closers from agents who burn out. We’re also joined by realtor Andrew Whaley, a rising star on Merse’s team who has built a reputation as a high performer through relentless cold calling and quality conversations. Together, we break down how Merse’s team built \$50 million in sales volume by staying focused on their lane, creating value in ways other agents overlook, and mastering the art of resilience. If you’ve ever wondered how to build lasting relationships with developers, turn cold calls into meaningful business, or elevate your own consistency in the face of rejection, this episode delivers the blueprint.

Connect with the Forward One Team!
Paul:
https://www.instagram.com/paulmarkmorris/
Josh:
https://www.instagram.com/spitzenjosh/
Merse:
https://www.instagram.com/merse_kollo/
Andrew:
https://www.instagram.com/ajwhaleyy/


Timestamps
00:00:00 Intro
00:00:31 Moving from Hungary to U.S.
00:03:27 Learning English & high school struggles
00:06:06 First real estate job in LA
00:08:39 First deals & 50/50 split
00:12:30 Proving yourself before asking
00:15:19 Mistakes & persistence
00:16:45 Willingness to try new things
00:20:00 Building a small focused team
00:21:50 Working with developers
00:25:18 $50M sales volume & deal flow
00:27:39 Getting developer clients
00:32:18 Loyalty, value, and resale listings
00:36:53 Finding deals & buy box
00:47:45 Example deal breakdown
00:56:19 Team culture & junior agents
01:00:15 Andrew’s background & joining the team
01:06:29 Cold calling mindset & quality conversations
01:08:39 Positive work environment & fit
01:11:32 Andrew’s recent deals
01:16:34 How Andrew cold calls sellers
01:24:13 Roleplay call example
01:24:33 F1RE Round

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2 months ago
1 hour 26 minutes

Forward One Podcast
Winning the Listing Starts Way Earlier Than You Think

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with luxury powerhouse Paul Daftarian to unpack what it really takes to dominate in one of the most competitive markets in the country. We talk about the mental discipline required to win listings before walking through the door, how to build a six-star service experience that clients can’t stop talking about, and why your calendar—not your market—determines your income. Paul shares insights that challenge the status quo, from redefining how agents should treat their databases to the strategic reason behind “burning the boats.” If you’re serious about playing at a higher level, this conversation will sharpen your focus and reframe how you approach success in this business.

Connect with the Forward One team on Instagram!
@paulmarkmorris
@spitzenjosh
@pauldaftarian

Timestamps
00:00:00 Intro
00:01:00 Early Mortgage
00:04:00 Missed Exit
00:07:00 Signal vs Noise
00:10:00 Burn the Boats
00:14:00 Confidence Wins
00:18:00 Calendar Wins
00:23:00 Team Building
00:28:00 Six-Star Service
00:33:00 Listing Tactics
00:41:00 Luxury Strategy
00:48:00 Set Boundaries
00:54:00 F1RE Round

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3 months ago
56 minutes

Forward One Podcast
Realtor Tech That Actually Grows Your Business

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

In this episode, we sit down with Andrew Flachner, co-founder of RealScout, to explore what it really takes to build a product that realtors actually want—and keep using. We dig into why most tech companies get it wrong when trying to serve agents, and how Andrew’s obsession with solving real pain points led to one of the highest retention rates in the industry. You’ll hear why building a database isn’t just a tech play—it’s a long-term wealth strategy for agents. We also talk candidly about the moment RealScout stopped trying to be everything and chose a single lane, and how that decision changed everything.

If you’re trying to scale your real estate business, make smarter hiring decisions, or stay ahead of AI-driven shifts in the industry, this conversation is packed with the kind of practical insight and strategic clarity you won’t hear anywhere else.

Follow Andrew on Instagram!
https://www.instagram.com/aflachner/

Timestamps
00:00:00 Intro
00:01:15 Starting as an Agent
00:03:00 100K Users
00:04:55 Fixing Churn
00:07:05 Database Gold
00:10:00 One Thing Focus
00:12:45 Revenue Goals
00:15:40 Hire When It Hurts
00:18:30 High Retention
00:24:30 Network Effect
00:29:15 Seller Tools
00:32:10 Not a CRM
00:40:00 Beating Zillow
00:44:45 AI Roadmap
00:57:30 F1RE Round

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3 months ago
59 minutes

Forward One Podcast
How Design Decisions Add (or Destroy) Property Value

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with architect John Umbanhowar to uncover what most realtors and developers get wrong about design—and why that’s costing them real money. We talk about how great architecture isn't just aesthetic; it’s strategic, and it can significantly increase property value when done right. John shares how to vet design professionals, what to look for during due diligence, and how to navigate tricky permitting challenges that can derail a deal. We also dig into the misunderstood dynamics between realtors, clients, and architects—plus how to position yourself as the connector who adds real value. Whether you're flipping, representing, or developing, this conversation will give you sharper tools to make smarter, more profitable decisions.

Follow John on Instagram!
https://www.instagram.com/huumarchitects/

More of John's work:
https://huum.com/fire-resilient-architecture-for-california-homeowners/
https://huum.com/wp-content/uploads/2025/04/250401_huumfireresilience.pdf

Timestamps
00:00:00 Intro
00:01:44 Path to Design
00:04:22 Clients & Realtors
00:07:07 Scope of Work
00:08:31 Permit Hurdles
00:12:53 Realtor Value
00:16:16 Due Diligence
00:20:24 Picking Architects
00:26:17 Design Ethos
00:29:27 Space & Feel
00:33:42 Vetting Pros
00:36:46 Fees & Value
00:44:05 ROI on Design
00:51:34 Climate Ready
00:57:34 F1RE Round

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3 months ago
59 minutes

Forward One Podcast
Stop Chasing Leads. Start Attracting Clients.

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with top realtor, Chase Campen, to unpack what it truly takes to move from a comfortable corporate career into a thriving real estate business while building a reputation that leads to consistent deals. We explore why understanding your personal process can be more powerful than chasing wins, how to generate leads in any market, and the surprising ways door knocking and local newsletters still outperform expensive ad spends when done with strategy. If you're looking to sharpen your edge in real estate while growing a business that actually serves your life, this episode will give you clear, actionable insights you can start applying today.


Timestamps
00:00:00 Intro
00:01:44 Getting started in real estate
00:03:15 Boca & Weather
00:04:32 Why Real Estate
00:05:59 People Skillset
00:13:46 Deal Hurdles
00:17:35 Process Beats Win
00:25:33 Lead Gen 101
00:30:13 Social vs Prospect
00:33:46 Door Knocking
00:37:32 Service Networking
00:45:02 Newsletter Play
00:52:15 Event Marketing
01:02:13 Tools & CRM
01:07:31 F1RE Round

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3 months ago
1 hour 19 minutes

Forward One Podcast
From Foreclosure to Top Producer—Here’s How He Did It

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Gregory Eubank to unpack the pivotal choices that transformed his path—from buying his first duplex to becoming a standout listing agent with a sharp edge on pricing strategy and follow-up. We talk about what actually moves the needle when it comes to converting leads, building client trust, and creating long-term momentum in your real estate career. Gregory shares hard-earned lessons from navigating a foreclosure, changing markets, and betting on himself with no safety net. If you're serious about mastering the art of follow-up, handling price objections, or knowing when to make the leap to full-time, this conversation is loaded with perspective you won’t hear anywhere else.

Timestamps
00:00:00 Intro
00:01:15 First Duplex
00:04:58 Landlord Lessons
00:10:36 Foreclosure Story
00:14:57 Target Trial
00:24:57 Move to LA
00:29:30 Hershey Sales
00:31:50 Getting Licensed
00:34:15 Full-Time Leap
00:36:04 Open House Guide
00:50:27 Follow-Up Mastery
01:05:30 Listing Strategy
01:22:15 Price Objections
01:31:55 Ambition
01:39:38 F1RE Round

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4 months ago
1 hour 41 minutes

Forward One Podcast
YouTube Became Her #1 Lead Source—Here’s How

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Mina Wan—one of the most strategic, forward-thinking agents we’ve met—who shares how she built a thriving real estate business by mastering YouTube, targeting investors, and turning a pandemic pivot into a high-volume operation. We unpack how she developed “Mina the Block” as a brand that sells, why her SEO tactics actually move the needle, and what most agents get wrong about content marketing. If you’re serious about scaling smart and standing out, this one’s packed with insights you won’t want to miss.

Timestamps
00:00:00 Intro & Mina’s Pivot
00:02:40 Starting Her Brand
00:04:15 Leaving Her 9-to-5
00:07:05 First YouTube Leads
00:10:05 New Strategy
00:12:45 Investor Focus
00:17:25 $48M Cash Offer
00:20:05 Deal Falls Apart
00:27:55 Early Sales Boom
00:30:05 Views vs Clients
00:33:20 SEO & Growth
00:42:40 Team Structure
00:51:40 Agent Advice
00:55:00 Vision & Content
00:56:50 F1RE Round

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4 months ago
59 minutes

Forward One Podcast
Rock Bottom Didn’t Stop Him

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Amit Lalji to explore how he turned a rock-bottom moment into real estate success. From surviving gang territory to building a business with celebrity clients, Amit shares the mindset shifts and habits that changed everything. This one’s all about grit, growth, and the real strategies that move the needle.

Timestamps
00:00:00 Intro
00:00:55 Family Roots & Early Life
00:03:40 Navigating Gang Territory
00:06:41 Troubled School Years & India
00:10:34 Discipline & Studies in India
00:13:02 Exile to New Zealand
00:14:13 Turning 18
00:20:49 Rock Bottom & Finding Purpose
00:24:59 Vision Board to Real Estate
00:29:05 Door-Knocking Hustle
00:35:19 First Wins & Momentum
00:38:29 Balancing Business & Family
00:54:04 Landing Serena Williams
00:55:19 F1RE Round

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5 months ago
59 minutes

Forward One Podcast
How This Agent Made Newsletters Her Secret Weapon

Welcome back to F1REcast, hosted by Paul Mark Morris of Forward One Real Estate. In this episode, I sit down with Tiffany Chin—one of the most consistent, calm, and quietly powerful agents I know. We explore how she’s built a thriving business not by chasing trends or hype, but by mastering systems, staying steady in unpredictable markets, and building real relationships. You’ll hear how her psychology background gives her a unique edge in negotiations and client care, and why her approach to networking, newsletters, and niche marketing creates results most agents only dream of. Tiffany shares the practical mindset shifts that helped her grow through tough market conditions, and some of her most effective—but often overlooked—strategies for staying top of mind with clients year after year. If you're serious about growing a business with staying power, this one is worth your time.

Timestamps
00:00:00 Intro
00:01:25 Tiffany’s Calm Sales Approach
00:03:12 Conflict Resolution Formula
00:07:34 Gradual Growth & Pandemic Spike
00:10:07 Navigating a Weird Market
00:12:08 From Psychology Degree to Real Estate
00:16:06 Joining a Team & Early Years
00:20:01 Networking & Building Database
00:27:20 Consistent Newsletter Strategy
00:33:18 Masterclasses & Event Marketing
00:40:55 Referral Systems & Sapphire Group
00:46:09 Social Media Presence
00:57:31 Rapid-Fire Personal Questions
01:04:14 Mentor Advice & Work–Life Balance
01:05:48 Final Thoughts & Inspiration

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5 months ago
1 hour 6 minutes

Forward One Podcast
Closing 10 Homes in Their First 90 Days—Here’s How

Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Jeanet Salazar and Julio Martinez, a powerhouse duo whose relentless discipline and systems-based approach to real estate are producing serious results—even in a market most agents are struggling to navigate. You’ll hear how Jeanet built early momentum with ten transactions in her first quarter, how they handle distressed leads at scale, and why their obsession with follow-up and reputation has turned into a lead-generation machine. Julio also shares his personal transformation from Panda Express manager to a sharp prospector with hundreds of calls under his belt—proof that you can create massive leverage with nothing but your phone and the right mindset. If you’ve been relying too much on inbound or feel unsure how to scale consistent outbound, this episode will challenge your thinking and give you a concrete look at what top-tier execution really looks like.

Timestamps
00:00:00 Intro
00:01:00 Jeanet’s Disney Job & Seeking Opportunity
00:04:30 Transition to Real Estate & First Home
00:08:15 10 Sales in First Quarter
00:12:45 Client Communication Secrets
00:15:30 Current Business Stats & Market Shift
00:18:00 Distressed Property Focus & Lead Breakdown
00:22:00 Leveraging Referrals & Reviews
00:31:45 Expired Listings Playbook
00:38:00 ADU & Value‑Add Strategies
00:44:00 Flip Case Study: Long Beach
00:54:35 Julio’s Prospecting Journey
01:17:35 Excellence in Details
01:31:35 F1RE Round

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5 months ago
1 hour 36 minutes

Forward One Podcast
Rookie of the Year During the 2008 Crash!

Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, I sit down with Craig White of Sotheby’s International Realty to unpack the mindset and strategies that transformed him from a career in tech into one of LA’s most trusted names in real estate. Craig shares how a single conversation about a $100K salary sparked a complete career pivot—and how he leveraged mentorship, open house strategy, and grit to close his first deal during one of the worst markets in history. You’ll hear how Craig identified his “superpower” and built a reputation that ultimately earned him Rookie of the Year. We talk candidly about failures, leadership lessons, guerrilla marketing techniques, and the importance of listening closely to the market. If you’ve ever wondered how to thrive through uncertainty, double down on your strengths, or transition into leadership without losing your edge, this one’s for you.

Timestamps
00:00:00 Intro
00:00:57 From Tech to Real Estate
00:02:54 The $100K Barometer Talk
00:04:36 Spotting Weak Open Houses
00:05:47 Getting Licensed & Mentorship
00:09:24 First Open House Strategy
00:12:03 Closing His First Deal
00:15:02 First Listing During 2008 Crash
00:18:31 Rookie of the Year Reflections
00:24:21 Discovering His Superpower
00:38:35 Moving Into Leadership Roles
00:50:12 Lessons Learned & Return to Sales
00:57:29 Guerrilla Marketing Tactics
01:03:23 Balancing Commercial vs Residential
01:14:04 F1RE Round 

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5 months ago
1 hour 17 minutes

Forward One Podcast
Top Clients Can Smell This a Mile Away

Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we’re joined by Markus Canter—luxury agent, architectural specialist, and true thought leader in the real estate space. We go far beyond sales tactics to explore how mindset, gratitude, and authenticity directly impact success in this industry. Markus shares the philosophy that built his career—from his transition out of the film and design world to building one of the top teams in Beverly Hills. If you’ve ever wondered how to attract high-level clients, lead with purpose, or turn your personal strengths into real estate superpowers, this conversation delivers. We also unpack how to handle overpriced listings, how to stay ready for the “wave” of opportunity, and why global property ownership is becoming the next American Dream.  If you're looking to level up in real estate—not just in skill but in presence and purpose—this episode will stay with you.

Timestamps
00:00:00 Intro
00:02:30 Practicing Daily Gratitude
00:05:30 Gratitude’s Role in Real Estate
00:10:00 Markus’ Career Shift
00:15:30 Mindset & Law of Attraction
00:20:30 Spotting Market Opportunities
00:27:00 Buying vs. Waiting Debate
00:33:00 The Power of Unique LA Properties
00:40:00 Pricing Strategy & Seller Expectations
00:46:30 Relationship‑Driven Business
00:52:30 Authenticity & Superpowers
00:58:30 Work‑Life Balance & Parenting
01:03:30 Affirmations for Success
01:06:30 F1RE Round

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6 months ago
1 hour 8 minutes

Forward One Podcast
Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Mark Morris, New York Times best-selling author and CEO of Keller Williams Forward Living, and Josh Spitzen, CEO of Keller Williams Beverly Hills, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.