Welcome back to the Forward One Podcast, hosted by Josh Spitzen and Joey Sacavitch of Forward One Real Estate. Today, we sit down with Jose Prats, the entrepreneur behind Character Homes, whose journey from running a bike shop to building a $50M real estate business is nothing short of inspiring. In this conversation, we dig into how Jose turned his passion for architecture into a thriving niche, the lessons he learned flipping homes, and how social media now drives 80% of his business. If you’ve ever wondered how authenticity, hard work, and vision can transform a career, this episode is packed with insights you won’t want to miss.

Connect with the Forward One Team!
Josh:
https://www.instagram.com/spitzenjosh/

Joey:
https://www.instagram.com/joeysnacks/
Jose:

https://www.instagram.com/thejoseprats/

Timestamps

00:00:00 Introduction and Welcome

00:01:25 Character Homes and Architectural Passion

00:04:10 First Flip Experience and Lessons Learned

00:11:09 Building a Real Estate Career

00:20:12 Social Media Strategy and Impact

00:25:29 Content Creation and Authentic Branding

00:32:56 The Power of Social Media in Real Estate

00:33:48 Content Strategy: Video vs. Carousel

00:34:17 Insights from Meta and Trial Reels

00:36:04 Engagement and Tracking Success

00:39:05 The Future of Character Homes

00:40:55 Marketing Unique and High-Value Properties

00:42:48 Leveraging YouTube for Real Estate

00:56:21 Rapid Fire Round: Personal Insights