Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with David Kramer, one of the most accomplished luxury real estate brokers in the country, to uncover the strategies and mindset that have powered his rise from early struggles to closing record-breaking deals. We dive into how he built a niche in trust and high-liability sales, why mastering the fundamentals matters more than chasing shortcuts, and what it really takes to earn clients’ trust at the highest level. If you want a behind-the-scenes look at how elite agents create lasting success in an ever-changing market, this conversation delivers.
Connect with the Forward One Team on Instagram!
Paul:
https://www.instagram.com/paulmarkmorris/
Josh:
https://www.instagram.com/spitzenjosh/
David:
https://www.instagram.com/davidkramerre/
Timestamps
00:00:00 Introduction and Background
00:05:09 Early Career and First Big Deal
00:10:25 Learning from Challenges and Setbacks
00:15:33 Understanding Different Aspects of Real Estate
00:20:47 Building Trust and Relationships
00:25:30 Working with Trust Sales
00:30:27 Negotiation Strategies
00:35:59 Dealing with Sophisticated Clients
00:41:27 Managing Emotions in Real Estate
00:46:03 Professional Growth and Development
00:51:00 Creating Value for Clients
00:56:43 Building a Successful Business
01:02:15 Daily Business Practices
01:07:23 Industry Role Models
01:12:43 Final Thoughts and Rapid Fire Questions
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Merse Kallow to unpack what it really takes to break into one of the toughest markets in the world and build a business around persistence, discipline, and strategy. We explore how off-market opportunities can transform your deal flow, why developer clients can be both the easiest and most challenging to work with, and the overlooked mindset shifts that separate consistent closers from agents who burn out. We’re also joined by realtor Andrew Whaley, a rising star on Merse’s team who has built a reputation as a high performer through relentless cold calling and quality conversations. Together, we break down how Merse’s team built \$50 million in sales volume by staying focused on their lane, creating value in ways other agents overlook, and mastering the art of resilience. If you’ve ever wondered how to build lasting relationships with developers, turn cold calls into meaningful business, or elevate your own consistency in the face of rejection, this episode delivers the blueprint.
Connect with the Forward One Team!
Paul:
https://www.instagram.com/paulmarkmorris/
Josh:
https://www.instagram.com/spitzenjosh/
Merse:
https://www.instagram.com/merse_kollo/
Andrew:
https://www.instagram.com/ajwhaleyy/
Timestamps
00:00:00 Intro
00:00:31 Moving from Hungary to U.S.
00:03:27 Learning English & high school struggles
00:06:06 First real estate job in LA
00:08:39 First deals & 50/50 split
00:12:30 Proving yourself before asking
00:15:19 Mistakes & persistence
00:16:45 Willingness to try new things
00:20:00 Building a small focused team
00:21:50 Working with developers
00:25:18 $50M sales volume & deal flow
00:27:39 Getting developer clients
00:32:18 Loyalty, value, and resale listings
00:36:53 Finding deals & buy box
00:47:45 Example deal breakdown
00:56:19 Team culture & junior agents
01:00:15 Andrew’s background & joining the team
01:06:29 Cold calling mindset & quality conversations
01:08:39 Positive work environment & fit
01:11:32 Andrew’s recent deals
01:16:34 How Andrew cold calls sellers
01:24:13 Roleplay call example
01:24:33 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with luxury powerhouse Paul Daftarian to unpack what it really takes to dominate in one of the most competitive markets in the country. We talk about the mental discipline required to win listings before walking through the door, how to build a six-star service experience that clients can’t stop talking about, and why your calendar—not your market—determines your income. Paul shares insights that challenge the status quo, from redefining how agents should treat their databases to the strategic reason behind “burning the boats.” If you’re serious about playing at a higher level, this conversation will sharpen your focus and reframe how you approach success in this business.
Connect with the Forward One team on Instagram!
@paulmarkmorris
@spitzenjosh
@pauldaftarian
Timestamps
00:00:00 Intro
00:01:00 Early Mortgage
00:04:00 Missed Exit
00:07:00 Signal vs Noise
00:10:00 Burn the Boats
00:14:00 Confidence Wins
00:18:00 Calendar Wins
00:23:00 Team Building
00:28:00 Six-Star Service
00:33:00 Listing Tactics
00:41:00 Luxury Strategy
00:48:00 Set Boundaries
00:54:00 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.
In this episode, we sit down with Andrew Flachner, co-founder of RealScout, to explore what it really takes to build a product that realtors actually want—and keep using. We dig into why most tech companies get it wrong when trying to serve agents, and how Andrew’s obsession with solving real pain points led to one of the highest retention rates in the industry. You’ll hear why building a database isn’t just a tech play—it’s a long-term wealth strategy for agents. We also talk candidly about the moment RealScout stopped trying to be everything and chose a single lane, and how that decision changed everything.
If you’re trying to scale your real estate business, make smarter hiring decisions, or stay ahead of AI-driven shifts in the industry, this conversation is packed with the kind of practical insight and strategic clarity you won’t hear anywhere else.
Follow Andrew on Instagram!
https://www.instagram.com/aflachner/
Timestamps
00:00:00 Intro
00:01:15 Starting as an Agent
00:03:00 100K Users
00:04:55 Fixing Churn
00:07:05 Database Gold
00:10:00 One Thing Focus
00:12:45 Revenue Goals
00:15:40 Hire When It Hurts
00:18:30 High Retention
00:24:30 Network Effect
00:29:15 Seller Tools
00:32:10 Not a CRM
00:40:00 Beating Zillow
00:44:45 AI Roadmap
00:57:30 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with architect John Umbanhowar to uncover what most realtors and developers get wrong about design—and why that’s costing them real money. We talk about how great architecture isn't just aesthetic; it’s strategic, and it can significantly increase property value when done right. John shares how to vet design professionals, what to look for during due diligence, and how to navigate tricky permitting challenges that can derail a deal. We also dig into the misunderstood dynamics between realtors, clients, and architects—plus how to position yourself as the connector who adds real value. Whether you're flipping, representing, or developing, this conversation will give you sharper tools to make smarter, more profitable decisions.
Follow John on Instagram!
https://www.instagram.com/huumarchitects/
More of John's work:
https://huum.com/fire-resilient-architecture-for-california-homeowners/
https://huum.com/wp-content/uploads/2025/04/250401_huumfireresilience.pdf
Timestamps
00:00:00 Intro
00:01:44 Path to Design
00:04:22 Clients & Realtors
00:07:07 Scope of Work
00:08:31 Permit Hurdles
00:12:53 Realtor Value
00:16:16 Due Diligence
00:20:24 Picking Architects
00:26:17 Design Ethos
00:29:27 Space & Feel
00:33:42 Vetting Pros
00:36:46 Fees & Value
00:44:05 ROI on Design
00:51:34 Climate Ready
00:57:34 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with top realtor, Chase Campen, to unpack what it truly takes to move from a comfortable corporate career into a thriving real estate business while building a reputation that leads to consistent deals. We explore why understanding your personal process can be more powerful than chasing wins, how to generate leads in any market, and the surprising ways door knocking and local newsletters still outperform expensive ad spends when done with strategy. If you're looking to sharpen your edge in real estate while growing a business that actually serves your life, this episode will give you clear, actionable insights you can start applying today.
Timestamps
00:00:00 Intro
00:01:44 Getting started in real estate
00:03:15 Boca & Weather
00:04:32 Why Real Estate
00:05:59 People Skillset
00:13:46 Deal Hurdles
00:17:35 Process Beats Win
00:25:33 Lead Gen 101
00:30:13 Social vs Prospect
00:33:46 Door Knocking
00:37:32 Service Networking
00:45:02 Newsletter Play
00:52:15 Event Marketing
01:02:13 Tools & CRM
01:07:31 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Gregory Eubank to unpack the pivotal choices that transformed his path—from buying his first duplex to becoming a standout listing agent with a sharp edge on pricing strategy and follow-up. We talk about what actually moves the needle when it comes to converting leads, building client trust, and creating long-term momentum in your real estate career. Gregory shares hard-earned lessons from navigating a foreclosure, changing markets, and betting on himself with no safety net. If you're serious about mastering the art of follow-up, handling price objections, or knowing when to make the leap to full-time, this conversation is loaded with perspective you won’t hear anywhere else.
Timestamps
00:00:00 Intro
00:01:15 First Duplex
00:04:58 Landlord Lessons
00:10:36 Foreclosure Story
00:14:57 Target Trial
00:24:57 Move to LA
00:29:30 Hershey Sales
00:31:50 Getting Licensed
00:34:15 Full-Time Leap
00:36:04 Open House Guide
00:50:27 Follow-Up Mastery
01:05:30 Listing Strategy
01:22:15 Price Objections
01:31:55 Ambition
01:39:38 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Mina Wan—one of the most strategic, forward-thinking agents we’ve met—who shares how she built a thriving real estate business by mastering YouTube, targeting investors, and turning a pandemic pivot into a high-volume operation. We unpack how she developed “Mina the Block” as a brand that sells, why her SEO tactics actually move the needle, and what most agents get wrong about content marketing. If you’re serious about scaling smart and standing out, this one’s packed with insights you won’t want to miss.
Timestamps
00:00:00 Intro & Mina’s Pivot
00:02:40 Starting Her Brand
00:04:15 Leaving Her 9-to-5
00:07:05 First YouTube Leads
00:10:05 New Strategy
00:12:45 Investor Focus
00:17:25 $48M Cash Offer
00:20:05 Deal Falls Apart
00:27:55 Early Sales Boom
00:30:05 Views vs Clients
00:33:20 SEO & Growth
00:42:40 Team Structure
00:51:40 Agent Advice
00:55:00 Vision & Content
00:56:50 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Amit Lalji to explore how he turned a rock-bottom moment into real estate success. From surviving gang territory to building a business with celebrity clients, Amit shares the mindset shifts and habits that changed everything. This one’s all about grit, growth, and the real strategies that move the needle.
Timestamps
00:00:00 Intro
00:00:55 Family Roots & Early Life
00:03:40 Navigating Gang Territory
00:06:41 Troubled School Years & India
00:10:34 Discipline & Studies in India
00:13:02 Exile to New Zealand
00:14:13 Turning 18
00:20:49 Rock Bottom & Finding Purpose
00:24:59 Vision Board to Real Estate
00:29:05 Door-Knocking Hustle
00:35:19 First Wins & Momentum
00:38:29 Balancing Business & Family
00:54:04 Landing Serena Williams
00:55:19 F1RE Round
Welcome back to F1REcast, hosted by Paul Mark Morris of Forward One Real Estate. In this episode, I sit down with Tiffany Chin—one of the most consistent, calm, and quietly powerful agents I know. We explore how she’s built a thriving business not by chasing trends or hype, but by mastering systems, staying steady in unpredictable markets, and building real relationships. You’ll hear how her psychology background gives her a unique edge in negotiations and client care, and why her approach to networking, newsletters, and niche marketing creates results most agents only dream of. Tiffany shares the practical mindset shifts that helped her grow through tough market conditions, and some of her most effective—but often overlooked—strategies for staying top of mind with clients year after year. If you're serious about growing a business with staying power, this one is worth your time.
Timestamps
00:00:00 Intro
00:01:25 Tiffany’s Calm Sales Approach
00:03:12 Conflict Resolution Formula
00:07:34 Gradual Growth & Pandemic Spike
00:10:07 Navigating a Weird Market
00:12:08 From Psychology Degree to Real Estate
00:16:06 Joining a Team & Early Years
00:20:01 Networking & Building Database
00:27:20 Consistent Newsletter Strategy
00:33:18 Masterclasses & Event Marketing
00:40:55 Referral Systems & Sapphire Group
00:46:09 Social Media Presence
00:57:31 Rapid-Fire Personal Questions
01:04:14 Mentor Advice & Work–Life Balance
01:05:48 Final Thoughts & Inspiration
Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Jeanet Salazar and Julio Martinez, a powerhouse duo whose relentless discipline and systems-based approach to real estate are producing serious results—even in a market most agents are struggling to navigate. You’ll hear how Jeanet built early momentum with ten transactions in her first quarter, how they handle distressed leads at scale, and why their obsession with follow-up and reputation has turned into a lead-generation machine. Julio also shares his personal transformation from Panda Express manager to a sharp prospector with hundreds of calls under his belt—proof that you can create massive leverage with nothing but your phone and the right mindset. If you’ve been relying too much on inbound or feel unsure how to scale consistent outbound, this episode will challenge your thinking and give you a concrete look at what top-tier execution really looks like.
Timestamps
00:00:00 Intro
00:01:00 Jeanet’s Disney Job & Seeking Opportunity
00:04:30 Transition to Real Estate & First Home
00:08:15 10 Sales in First Quarter
00:12:45 Client Communication Secrets
00:15:30 Current Business Stats & Market Shift
00:18:00 Distressed Property Focus & Lead Breakdown
00:22:00 Leveraging Referrals & Reviews
00:31:45 Expired Listings Playbook
00:38:00 ADU & Value‑Add Strategies
00:44:00 Flip Case Study: Long Beach
00:54:35 Julio’s Prospecting Journey
01:17:35 Excellence in Details
01:31:35 F1RE Round
Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, I sit down with Craig White of Sotheby’s International Realty to unpack the mindset and strategies that transformed him from a career in tech into one of LA’s most trusted names in real estate. Craig shares how a single conversation about a $100K salary sparked a complete career pivot—and how he leveraged mentorship, open house strategy, and grit to close his first deal during one of the worst markets in history. You’ll hear how Craig identified his “superpower” and built a reputation that ultimately earned him Rookie of the Year. We talk candidly about failures, leadership lessons, guerrilla marketing techniques, and the importance of listening closely to the market. If you’ve ever wondered how to thrive through uncertainty, double down on your strengths, or transition into leadership without losing your edge, this one’s for you.
Timestamps
00:00:00 Intro
00:00:57 From Tech to Real Estate
00:02:54 The $100K Barometer Talk
00:04:36 Spotting Weak Open Houses
00:05:47 Getting Licensed & Mentorship
00:09:24 First Open House Strategy
00:12:03 Closing His First Deal
00:15:02 First Listing During 2008 Crash
00:18:31 Rookie of the Year Reflections
00:24:21 Discovering His Superpower
00:38:35 Moving Into Leadership Roles
00:50:12 Lessons Learned & Return to Sales
00:57:29 Guerrilla Marketing Tactics
01:03:23 Balancing Commercial vs Residential
01:14:04 F1RE Round
Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we’re joined by Markus Canter—luxury agent, architectural specialist, and true thought leader in the real estate space. We go far beyond sales tactics to explore how mindset, gratitude, and authenticity directly impact success in this industry. Markus shares the philosophy that built his career—from his transition out of the film and design world to building one of the top teams in Beverly Hills. If you’ve ever wondered how to attract high-level clients, lead with purpose, or turn your personal strengths into real estate superpowers, this conversation delivers. We also unpack how to handle overpriced listings, how to stay ready for the “wave” of opportunity, and why global property ownership is becoming the next American Dream. If you're looking to level up in real estate—not just in skill but in presence and purpose—this episode will stay with you.
Timestamps
00:00:00 Intro
00:02:30 Practicing Daily Gratitude
00:05:30 Gratitude’s Role in Real Estate
00:10:00 Markus’ Career Shift
00:15:30 Mindset & Law of Attraction
00:20:30 Spotting Market Opportunities
00:27:00 Buying vs. Waiting Debate
00:33:00 The Power of Unique LA Properties
00:40:00 Pricing Strategy & Seller Expectations
00:46:30 Relationship‑Driven Business
00:52:30 Authenticity & Superpowers
00:58:30 Work‑Life Balance & Parenting
01:03:30 Affirmations for Success
01:06:30 F1RE Round
Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, I sit down with Adam Brawer—a former Hollywood producer who made a bold leap into real estate and built a luxury business from scratch. Adam shares how he turned massive setbacks into momentum, and how mindset, marketing, and authenticity drive his success today. You’ll hear how he wins multimillion-dollar listings, what his 60% open-rate newsletter looks like, and why 50 real conversations a week keep his referral engine thriving. This one is packed with high-level insights and practical takeaways you can put to work right now.
Timestamps
00:00:00 Intro
00:01:30 Brooklyn Roots & Agency Beginnings
00:03:30 Hollywood Setbacks & MeToo Fallout
00:06:00 Building Resilience Through Adversity
00:11:00 Iceland Epiphany—Choosing Real Estate
00:17:00 First Listings & Chain‑Reaction Success
00:19:50 Market Boom to 2022 Slowdown
00:22:00 Coaching & Luxury Breakthrough
00:28:30 Betting on Myself at Compass
00:31:30 Producer Skills in Property Sales
00:39:00 Relationship‑First Service Philosophy
00:49:30 Systems, Newsletter & 50 Conversations
01:10:00 Scaling Up—Six Listings & Team Growth
01:21:00 Quantum Mindset & $50M Listing
01:26:55 F1RE Round
Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In today’s episode, we sit down with Jeff Yarbrough to explore what it truly takes to not just survive, but thrive through major market shifts. Jeff shares the real strategies that helped him grow his business by 50% during the Great Recession—while most others were struggling to stay afloat. We talk about the systems behind building a resilient real estate team, the power of embracing accountability, and why creating a culture of equal opportunity leads to unequal and exceptional results. You'll hear the surprising mindset shift that fueled Jeff’s recruiting success, the leadership structure that retains top talent, and why focusing on net value over splits is crucial if you want lasting success. If you're serious about leveling up your business, expanding your influence, and positioning yourself to win in any market, this conversation is packed with the insights you need.
Timestamps
00:00:00 Intro
00:01:35 Building a Business Mindset
00:02:45 Thriving Through the Great Recession
00:04:55 Turning Crisis into Opportunity
00:07:11 Leadership & Team Expansion
00:10:36 Coaching Agents for Success
00:12:25 Accountability Systems That Work
00:13:55 Structuring Leadership & Splits
00:17:54 Rewarding High Performers
00:19:41 Recruitment Goals for 2024
00:22:22 Keeping Top Talent
00:25:40 Culture of Equal Splits
00:29:49 Luxury Service & Client Events
00:32:07 Lightning Round: Personal Insights
00:35:47 Final Reflections & Gratitude
Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode of Radical Wealth Plan, brought to you by Entrepreneur Media, I sit down with Michael Koshet—a powerhouse in commercial multifamily real estate with over a billion dollars in transactions under his belt. What makes this conversation essential for anyone serious about building wealth is Michael’s no-nonsense approach to scaling a real estate business, cultivating grit, and narrowing your focus to unlock massive returns.
We talk about how to identify and seize opportunities most people overlook, the mindset shift that turns cold calls into a thriving deal pipeline, and why choosing a niche isn’t limiting—it’s the gateway to becoming a true expert. Michael also shares how he reinvests half of every commission and why deal flow without discipline leads nowhere. Whether you're an agent, investor, or entrepreneur, this episode delivers rare access to the systems, psychology, and standards behind elite performance in high-stakes real estate. If you're serious about building lasting wealth, this is one you’ll want to hear.
Timestamps
00:00:00 Introduction & Early Career Beginnings
00:00:16 Mentorship & First Cold Calls
00:03:38 Overcoming Cold Call Rejection
00:05:44 Embracing the Performer Mindset
00:12:00 Developing a Winning Routine
00:14:04 Personal Challenges & Motivation
00:19:29 Transition to Commercial Real Estate
00:25:38 Building a Powerful Database & Leveraging Tools
00:35:25 Working with Select Buyer Groups
00:39:17 Reinvesting Earnings & Building Wealth
00:42:24 Balancing Business & Personal Life
01:01:12 Leveraging Partnerships & Trusted Networks
01:04:32 Mastering Cold Calling Strategies
01:11:28 Focusing on Your Niche & Consistency
01:27:06 Wrap-Up & Final Thoughts
Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. On this episode of Radical Wealth Plan, brought to you by Entrepreneur Media, we’re sitting down with Craig Strong—a standout in Los Angeles real estate with a reputation built not just on sales, but on relentless grit, community investment, and long-term brand strategy. If you've ever wondered how to build a business so rooted in trust that referrals become automatic, or how to transition from chasing deals to becoming the go-to person in your market, this conversation is essential. We unpack what it really means to create a local brand moat, why authenticity trumps aggressive selling, and how working “on the edges” compounds into long-term success. You'll also hear surprising perspectives on marketing tactics that no longer work, how Craig built authority without relying on cold calls, and why floor time—yes, floor time—was once a secret weapon. Whether you’re building a real estate business or scaling your personal brand, this episode will challenge assumptions and sharpen your strategy.
Timestamps:
00:00:00 Introduction & Guest Welcome
00:01:03 From Family Business to Real Estate
00:03:11 First Deals & Building Confidence
00:05:00 Floor Time & Networking
00:08:59 Marketing Innovations & Branding
00:13:23 Embracing Technology & Community
00:16:02 Establishing a Local Presence
00:20:00 Building Trust & Client Relationships
00:25:00 Authenticity, Success & Mentorship
00:34:01 Evolving Marketing Strategies
00:40:00 Overcoming Challenges & Resilience
00:46:14 Local Expertise & Listing Preparation
00:55:00 Navigating Market Changes & Financing
01:12:53 Fire Round
Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, I sit down with Tim Gavin—pro skateboarder turned powerhouse real estate entrepreneur—for one of the most honest and insightful conversations we've had yet. Tim shares how he went from skating the streets of LA to building a $120 million global footwear brand, and eventually becoming one of the most trusted names in Southern California real estate.
What makes this episode powerful isn’t just the story—it's the mindset behind it. We explore how fear, insecurity, and even desperation can be transformed into fuel for success. Tim reveals the exact strategy that helped him close $27 million in sales during his first year as an agent, and why authenticity and grit still outperform marketing tricks. If you're looking to elevate your business, break into higher price points, or simply understand what it really takes to build trust and long-term value in any industry, this episode will challenge your thinking and sharpen your approach.
Timestamps
00:00:00 Introduction
00:00:29 Tim Gavin
00:03:44 Turning Pro
00:05:48 Why Tim Walked Away From Skateboarding
00:07:57 The Power of Fear
00:09:16 Closing $27M in Year One
00:10:00 The First Deal
00:12:27 Skateboarding Grit
00:19:49 Building and Selling a $120M Footwear Brand
00:27:36 Discovering Real Estate Through Social Media
00:32:38 The Text Message Strategy That Got Tim His First Deals
00:35:54 Reframing Insecurity as Fuel for Growth
00:38:09 The Art of the Deal
00:46:50 Why Tim’s Next Goal Is $100M in Sales
00:53:27 Breaking Into High-End Luxury Real Estate
00:58:10 Gratitude, Passion, and the Long Game
01:00:59 Fire Round
Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, we sit down with one of the biggest names in luxury real estate, Gary Gold. If you don’t already know Gary, he’s the guy behind some of the most iconic deals in real estate history, including the $100 million sale of the Playboy Mansion. But what makes this conversation so valuable is how open Gary is about his journey—how he went from struggling to get a $3 million listing to closing deals at $150 million.
We talk about recognizing game-changing opportunities, leveraging sales to build momentum, and positioning yourself for the high-end market. Gary shares how he used Zillow in ways most agents never even considered, why open houses are more powerful than ever, and how marketing paired with real relationships can set you apart. This is a deep dive into strategy, mindset, and the practical steps that separate top agents from everyone else. If you’re looking for real, actionable advice from someone who’s mastered the game, this episode is for you.
Timestamps
00:00:00 Introduction
00:01:03 Welcome Gary Gold
00:02:35 Selling the Playboy Mansion and Other Iconic Sales
00:04:21 Breaking Into the Luxury Real Estate Market
00:07:12 Reinventing Yourself in Real Estate
00:10:59 The Power of Online Lead Generation
00:15:00 The Importance of Ground Game vs. Air Game in Marketing
00:19:06 Recognizing and Seizing Game-Changing Opportunities
00:25:00 Winning the Playboy Mansion Listing
00:32:43 Strategies for Closing High-End Sales
00:40:15 How Buyers and Sellers Determine Market Value
00:45:55 Educating Clients and Managing Expectations
00:52:12 Building a Brand and Leveraging Marketing
01:00:00 The Power of Providing Value and Building Relationships
01:10:43 Lessons from the Evolution of Real Estate Technology
01:20:00 The Future of Real Estate and the Role of Agents
01:30:28 Mindset, Abundance, and Overcoming Challenges
01:45:43 The Value of Open Houses and Client Engagement
02:00:00 Final Thoughts and Closing Remarks
Welcome to the very first episode of F1REcast. I’m Paul Mark Morris, and I’m excited to launch this podcast alongside my co-host, Josh Spitzen. Together, we’ll be having real conversations with top professionals to uncover what drives their success — and today, we’re starting strong with Bart Tipton.
Bart is one of the top real estate agents in Bakersfield, and what really stands out about him isn't just his numbers, but his mindset, his work ethic, and the genuine care he has for his clients and his community. In this episode, Bart shares his journey from pharmacist to agent, how he lost $60,000 in his first year, and why door-knocking 80 homes a day helped him build a thriving, referral-based business.
We also talk marketing, pricing strategies, and why authenticity and community impact are at the core of everything Bart does. This conversation sets the tone for what F1REcast is all about — learning from people who’ve built extraordinary businesses by staying true to who they are.
Enjoy the episode, and welcome to F1REcast.
Timestamps
00:00:00 Welcome to F1REcast
00:02:54 Bart Tipton’s Journey to Real Estate
00:05:06 Team Structure and Production Numbers
00:07:20 Listings vs. Buyers
00:09:46 Going Door-to-Door
00:13:30 Initial Challenges
00:17:56 Building a Sphere
00:21:38 Becoming a Neighborhood Expert
00:25:05 Making Your Listings Stand Out
00:29:50 Building Long-Term Client Relationships
00:33:09 Mindset, Rejection, and Consistency
00:36:43 Client Follow-Up
00:39:46 Community Events and Marketing Impact
00:45:10 Growth Mindset and Long-Term Vision
00:48:40 Setting Big Goals
00:56:50 Personal Legacy and Final Reflections
01:02:00 Fire Round
