While being professional and upholding boundaries may sound easy, it's one of the things I see most lacking in the beauty industry. Let's get down to the nitty gritty of creating a business based around professionalism, learning and upholding your own personal boundaries within your business and creating a great reputation within your local market.
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Want to run ads but already feel overwhelmed before you even start? This episode is for you! With local ads expert Nicole in the hot seat today, we're chatting everything you need to know about creating and running ads, boosting posts, realistic expectations and how working with an ads expert can save you a ton of time and stress!
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Are you able to pause before responding? If not, it's time to start! There's an actual art form to this, with a ton of surprising benefits. The power of the pause is all about becoming less reactive, less emotional in responses, setting boundaries and even becoming more creative!
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Takeaways
Pausing before responding prevents being overly reactive and sets boundaries.
Ask yourself three questions before responding: Does this need to be said? Does it need to be said by you? Does it need to be said right now?
Pausing allows for the preservation of wellbeing, the flow of creativity, and increased productivity.
Prioritize what is truly important to you and take time for yourself.
What the hell is an elevator pitch? You basically need to learn to sell yourself in under 60 seconds and I'm walking you through exactly how to do it! Crafting a pitch is simple, but it takes time, practice and continuous improvement. BUT, when done right, it's the perfect way to open new doors, create new connections and even immediately book new clients!
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Takeaways
Crafting a compelling elevator pitch is crucial for female entrepreneurs in the beauty industry to stand out and create opportunities.
An elevator pitch should grab attention, convey clarity, and highlight the unique aspects of one's business.
Being passionate and enthusiastic about one's business is key to making the elevator pitch appealing.
Using hooks, storytelling, and simplicity can make the pitch more interesting and engaging.
Tailoring the elevator pitch to the target audience and practicing and refining it are essential for success in networking and business growth.
Perfectionism can be a huge hinderance in your life and business if you don't know how to harness it! Women often struggle with perfectionism and it becomes very obvious in business. Today I'm chatting about the roots of perfectionism, how to overcome it and learn to harness it to build a more successful business and life!
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Takeaways
Perfectionism is the tendency to set excessively high standards for oneself and be overly critical when those standards are not met.
Perfectionism often stems from a fear of failure or rejection and can be deeply rooted in upbringing and societal expectations.
Strategies for managing perfectionism include setting realistic goals, embracing mistakes as learning opportunities, seeking feedback, and practicing self-compassion.
Perfectionism can be used as a strength by maintaining high standards, paying attention to detail, and continuously improving.
It is important to prioritize progress over perfection and celebrate small achievements along the way.
We're talking all about the subconscious mind! Being self aware and taking note of your thoughts, internal monologue, beliefs about yourself and your inner critic are a major key to success in business. I'm giving you everything I know about the subconscious mind, how to rewire your thoughts and harness them to create a better business and a better life!
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Takeaways
The subconscious mind operates on two settings: survive and thrive.
Be aware of your thoughts and the language you use, as the subconscious mind takes everything literally.
Affirmations and visualization can help reprogram the subconscious mind.
Pushing past your comfort zone and accepting discomfort is necessary for creating lasting change.
I'm back after a few weeks off! I missed ya'll 🥹
This week, I'm sharing huge pivot I'm making within my own business, how to know when you need to pivot and how to start making a big change. Being a business owner means changing and adapting but you have to know when and how to do it.
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Want to get a FREE business strategy call? Add an honest review of the show, what you think about the podcast and if it's helped you in any way. Screenshot your review and send it to megan@meganturleycoaching.com. Megan will reach out to schedule your free call!
Takeaways
Pivoting is an important aspect of business growth and success.
It's crucial to evaluate what is and isn't working in your business and make necessary changes.
Content creation may not be the right strategy for everyone, and it's important to focus on what brings you joy and resonates with your audience.
Setting clear goals and holding yourself accountable is key to making successful pivots.
Pivoting can be scary, but it's necessary for personal and professional growth.
Chapters
00:00 Introduction and Return to the Podcast
03:55 The Pressure to Portray Success in the Coaching World
06:18 Finding Joy in One-on-One Coaching
09:36 The Need for Pivoting in Business
13:54 Avoiding Soul-Sucking Work and Adapting to Change
21:08 Setting Clear Goals and Making a Plan
Listen. So many of you STILL don't know your Ideal Client and it's hurting your business. This week, I'm going through, step by step, how to determine exactly who your Ideal Client is, where they are and why it really matters.
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Big Takeaways
Identifying and targeting your ideal client is crucial for attracting the right customers to your business.
Not all clients are good clients, and it's important to focus on quality over quantity.
Define your ideal client by considering factors such as gender, age range, occupation, and values.
Understand your ideal client's pain points and tailor your marketing to address those needs.
Different buyer types have different preferences, so structure your messaging to appeal to each type.
Consistency in your marketing efforts is key to building trust and attracting new clients.
Building relationships with your ideal clients leads to long-term loyalty and referrals.
This week, we're talking MONEY! I know so many of you struggle with finances, understanding your income, saving and budgeting. I'm walking you through my basic methods of budgeting, working your numbers for clarity and giving you a better understanding of your business income so you can continue to grow and scale!
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Free Profit Calculator from Frolic Bookkeeping
Big Takeaways
Create budgets for both your business and personal life to have clarity around your finances.
Know your numbers and understand your expenses and income.
Reverse engineer your financial goals and break them down into daily, weekly, and monthly targets.
Separate your business and personal finances by having separate bank accounts.
Consider opening multiple savings accounts for different purposes, such as taxes or specific savings goals.
Chapters
00:00 Introduction: The Importance of Clarity in Your Finances
09:49 Creating Budgets for Your Business and Personal Life
15:25 Knowing Your Numbers and Understanding Your Expenses
35:05 Separating Your Business and Personal Finances
36:23 The Benefits of Multiple Savings Accounts
Lots of you said you wanted an episode about discipline! Here we go! My own biggest tips to building better discipline in your life and business, as well as 9 steps to take when you're first beginning to build new habits and routines.
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Big Takeaways
Building discipline is crucial for a successful business.
Understand your strengths and weaknesses to avoid common pitfalls.
Remove temptations that hinder your productivity.
Set clear goals and have a plan to achieve them.
Practice daily diligence and develop new habits.
Change your perception and have a positive mindset.
Create implementation intentions to deal with potential difficulties.
Find a coach or mentor who has achieved what you aspire to.
Get comfortable with failing and learn from your mistakes.
Chapters
00:00 Introduction and Importance of Building Discipline
08:49 Removing Temptations to Boost Productivity
15:30 Setting Clear Goals and Creating a Plan
28:14 Changing Your Perception and Cultivating a Positive Mindset
35:33 Finding a Coach or Mentor for Guidance
Does your rebooking rate suck? If you're at 50% or less rebooking clients, yes, it does. This week I really wanted to chat about potential issues that could be keeping clients from rebooking with you. I see so many of you struggling to get new clients, but it's SO much easier to keep a client than have to hustle for a new one.
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What do you do when it feels like you've been grinding day after day, week after week, month after month and nothing is really changing? This week I'm chatting about the importance of discipline, self care without sacrificing time for your business and what to expect when you're in the thick of building a disciplined schedule.
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Big Takeaways
Building discipline is essential for success in business and life.
Prioritize goals and design discipline around them.
Balanced self care instead of self care as an excuse to not work.
Embrace change and be willing to ask for help.
Chapters
00:00 Introduction and Announcement
01:28 The Importance of Discipline
05:21 Balancing Work and Personal Life
08:16 Building Discipline through Personal Experience
10:35 The Sacrifices of Discipline
12:29 Setting Goals and Designing Discipline
14:24 The Transition and Mindset Shift
16:06 The Power of Morning Routines
19:24 Setting Realistic and Sustainable Goals
21:50 The Journey of Discipline
23:18 Craving Stability and Embracing Change
25:15 The Power of Asking for Help
27:42 Motivation vs Discipline
28:40 Conclusion and Call to Action
This week, we're chatting about getting new clients. I see so many of you struggling to fill your books and while it's not easy to get to fully booked status, if clients aren't returning and new clients aren't booking, take these tips and run with them!
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Big Takeaways
Refine the client experience to set yourself apart from the competition.
Create a professional image through a well-built website and Google business listing.
Be easily accessible and provide clear directions to your location.
Collect client information and conduct in-depth consultations to understand their needs.
Educate clients on treatment plans and provide a home care regimen.
Treat current clients well and set yourself apart from the crowd.
00:00 Introduction
00:31 The Challenge of Getting and Keeping Clients
03:48 Creating a Professional Image
05:41 Being Easily Accessible
07:33 Providing Clear Directions
08:30 Collecting Client Information
09:59 Greeting Clients with Enthusiasm
10:29 Building a Personal Connection
12:27 Conducting In-Depth Consultations
13:53 Educating Clients on Treatment Plans
15:50 Being Easy to Rebook
20:37 Selling Retail Products
23:20 Checking In with Clients
25:36 Treating Current Clients Well
29:46 Creating More Value in Services
32:11 Defining the Ideal Client
35:03 Treating Current Clients Like Gold
38:18 Setting Yourself Apart from the Crowd
42:32 Conclusion
This week, we're chatting about the top 6 issues I often see solo beauty biz owners making and how they're hurting your business!
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Big Takeaways
Identify and define your ideal client to target your marketing efforts effectively.
Price your services appropriately to attract the right clients and value your expertise.
Focus on a few specialized services rather than offering too many options.
Establish and enforce clear policies to protect your business and set boundaries with clients.
Understand and track your business finances to make informed decisions and set financial goals.
Invest in your business and yourself to achieve growth and success.
00:00 Introduction
00:58 Issue 1: No Ideal Client
03:19 Issue 2: Pricing Too Low
09:59 Issue 3: Offering Too Many Services
16:56 Issue 4: Lax Policies
23:00 Issue 5: Oblivious to Numbers
25:48 Issue 6: Unwillingness to Invest
29:34 Conclusion
This week, we're interviewing Olivia from Frolic Bookkeeping to discuss the importance of bookkeeping for female entrepreneurs. We're covering topics like what bookkeeping is, choosing a bookkeeping method, the challenges of using accounting software, setting financial goals, understanding business bank accounts, common mistakes in bookkeeping, paying yourself from your business, preparing for slow seasons, and the difference between wealth and riches.
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Make sure to get your Profit & Loss template from Olivia! Use code FEMALECEO20 for 20% off!
Big Takeaways
Bookkeeping is essential for business owners to understand their financial health and make informed decisions.
Using a spreadsheet or accounting software like QuickBooks or Xero can help with bookkeeping.
Regularly reviewing and categorizing income and expenses is crucial for accurate financial reporting.
Paying yourself from your business can be done through owner's draws or setting up payroll.
Preparing for slow seasons and living within your means are important for financial stability.
00:00 Introduction and Guest Introduction
04:00 The Importance of Bookkeeping
05:13 What is Bookkeeping?
06:07 Choosing a Bookkeeping Method
08:16 The Challenges of Using Accounting Software
10:14 The Importance of Regular Bookkeeping
11:43 Setting Financial Goals
13:05 Understanding Business Bank Accounts
14:19 Common Mistakes in Bookkeeping
19:50 Paying Yourself from Your Business
22:46 Different Methods of Paying Yourself
24:28 Preparing for Slow Seasons
26:56 Living Within Your Means
30:20 Wealth vs Riches
In this episode, I'm reflecting on my biggest lessons in business and sharing insights to help you avoid common mistakes! Make sure to get your FREE 30 minute coaching call by leaving a review and sharing this episode on your IG stories!
Big Takeaways
Investing in your business is crucial for growth and success.
Be cautious when trusting others and always do your due diligence.
Read contracts carefully and understand the terms before signing.
Develop discipline and do the hard work necessary for success.
Give yourself grace and avoid beating yourself up.
Bet on yourself and have faith in your abilities.
Bring God into your business and seek His guidance and blessings.
00:00 Introduction and Celebration
01:54 Lesson 1: Invest in Your Business
11:00 Lesson 2: Do Not Trust Anyone
16:36 Lesson 3: Read Your Contracts
20:23 Lesson 4: Develop Discipline
23:15 Lesson 5: Do the Hard Stuff
25:12 Lesson 6: Don't Beat Yourself Up
27:05 Lesson 7: Bet on Yourself
29:01 Lesson 8: Bring God into Your Business
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This week, Madi discusses her journey as an esthetician and co-owner of DaniCole Aesthetics. She shares the importance of finding a niche and specializing in a specific service, such as Brazilian waxing. Madi also highlights the collaborative environment at her studio and the unique concept of offering a variety of services in an open-air setting. She introduces Master the Smooth: Brazilian Wax Training Course, an affordable and comprehensive training program she is launching. The class includes both theory and hands-on training, covering all aspects of providing a Brazilian wax service. Madi emphasizes the value of social media in attracting clients and the need for self-confidence and boundary-setting in the aesthetics industry.
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Major Takeaways 👇🏻
✨Finding a niche and specializing in a specific service can help estheticians become experts in their field.
✨Creating a collaborative and supportive environment can enhance the client experience and foster professional growth.
✨Social media is a powerful tool for attracting new clients and promoting services.
✨Affordable and comprehensive education programs can fill a gap in the aesthetics industry and provide valuable training opportunities.
✨Prioritizing self-care and taking intentional time off is essential for maintaining mental health and providing quality services.
Chapters
00:00 Introduction and Background
03:09 Services Offered at Danny Cole Aesthetics
07:25 The Importance of Business and Personal Boundaries
08:23 Finding a Niche and Specializing
09:50 The Role of Social Media in Attracting Clients
11:22 Collaborative Environment at Danny Cole Aesthetics
12:41 Transitioning from Service Provider to Educator
14:12 The Journey of Opening a Studio
16:46 The Unique Concept of Danny Cole Aesthetics
19:00 The Launch of the Brazilian Wax Master Class
21:41 The Importance of Offering Affordable Education
22:32 Creating a Supportive Community
24:40 The Structure and Content of the Master Class
29:44 The Benefits of Hands-On Training
32:57 Choosing the Right Wax for Different Areas
36:26 Keeping Class Sizes Small for Personalized Training
39:13 Registration Details and Deadlines
43:07 Tips for Success in the Aesthetics Industry
46:21 The Value of Affordable Education
48:37 Prioritizing and Taking Time Off
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This week, we're discussing the importance of reviewing and adjusting service menus and pricing for the new year. As a service provider, you need to understand and target ideal clients, analyze the popularity and profitability of services, and focus on being a master of a few services rather than offering a wide range. I'm also giving insights on phasing out services, introducing new services, and building anticipation through effective marketing strategies. We're also covering the significance of analyzing numbers, setting pricing goals, and managing finances to ensure business success.
BIG Takeaways
Understanding and targeting your ideal clients when creating your service menu.
Analyze the popularity and profitability of your services to make informed decisions.
Focus on being a master of a few services rather than offering a wide range.
Use effective marketing strategies to phase out services, introduce new services, and build anticipation.
Episode Breakdown
00:00 Introduction and Importance of Service Menu and Pricing
00:56 Creating a Service Menu Geared Towards Ideal Clients
02:23 Analyzing Most Booked Services and Income Generation
04:18 Considering Passion and Expenses in Service Selection
06:13 Being a Master of Few Services
07:41 Changing Client Preferences and Offering Specialized Services
08:10 Phasing Out Services and Upselling
09:37 Introducing New Services and Building FOMO
10:35 Evaluating Need, Market, and Budget for New Services
22:33 Reviewing Numbers and Setting Pricing Goals
23:32 Determining Business and Personal Budgets
24:31 Analyzing Cost and Revenue of Each Service
25:56 Considering Inflation and Raising Prices
29:23 Importance of Financial Management and Avoiding Losses
30:13 Conclusion and Call to Action
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Summary
In this episode, Megan discusses how to respond to negative client reviews. She shares a personal experience with a difficult client and explains how she handled the situation. Megan emphasizes the importance of identifying problematic clients and setting boundaries. She also provides tips on effective communication with clients and how to handle unusual reactions to products. Megan shares her own experience of receiving a negative Google review and provides advice on how to respond professionally. She encourages business owners to face negative reviews head-on and stand up for themselves and their businesses.
Takeaways
Identify problematic clients and trust your instincts.
Communicate effectively with clients and address their concerns promptly.
Respond professionally to negative reviews, providing your side of the story.
Set boundaries with clients and prioritize your own well-being.
Chapters
00:00 Introduction and Setting the Stage
00:30 Dealing with Negative Client Reviews
02:24 Identifying a Problematic Client
03:22 Client Complaints and Communication
04:22 Unusual Reaction to Lip Balm
05:19 Lack of Response and Vacation Time
06:14 Continued Issues with Client's Lips
07:41 Client Requests Product Information
08:08 Negative Google Review
09:08 Reading the Negative Review
11:08 Megan's Response to the Review
13:25 Handling Negative Reviews Professionally
16:46 The Importance of Responding to Reviews
19:05 Dealing with Difficult Clients
21:00 Setting Boundaries with Clients
22:24 The Right to Set Communication Hours
22:53 Conclusion and Call to Action
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