This week, Madi discusses her journey as an esthetician and co-owner of DaniCole Aesthetics. She shares the importance of finding a niche and specializing in a specific service, such as Brazilian waxing. Madi also highlights the collaborative environment at her studio and the unique concept of offering a variety of services in an open-air setting. She introduces Master the Smooth: Brazilian Wax Training Course, an affordable and comprehensive training program she is launching. The class includes both theory and hands-on training, covering all aspects of providing a Brazilian wax service. Madi emphasizes the value of social media in attracting clients and the need for self-confidence and boundary-setting in the aesthetics industry.
Register for Smooth: Brazilian Wax Training
Major Takeaways 👇🏻
✨Finding a niche and specializing in a specific service can help estheticians become experts in their field.
✨Creating a collaborative and supportive environment can enhance the client experience and foster professional growth.
✨Social media is a powerful tool for attracting new clients and promoting services.
✨Affordable and comprehensive education programs can fill a gap in the aesthetics industry and provide valuable training opportunities.
✨Prioritizing self-care and taking intentional time off is essential for maintaining mental health and providing quality services.
Chapters
00:00 Introduction and Background
03:09 Services Offered at Danny Cole Aesthetics
07:25 The Importance of Business and Personal Boundaries
08:23 Finding a Niche and Specializing
09:50 The Role of Social Media in Attracting Clients
11:22 Collaborative Environment at Danny Cole Aesthetics
12:41 Transitioning from Service Provider to Educator
14:12 The Journey of Opening a Studio
16:46 The Unique Concept of Danny Cole Aesthetics
19:00 The Launch of the Brazilian Wax Master Class
21:41 The Importance of Offering Affordable Education
22:32 Creating a Supportive Community
24:40 The Structure and Content of the Master Class
29:44 The Benefits of Hands-On Training
32:57 Choosing the Right Wax for Different Areas
36:26 Keeping Class Sizes Small for Personalized Training
39:13 Registration Details and Deadlines
43:07 Tips for Success in the Aesthetics Industry
46:21 The Value of Affordable Education
48:37 Prioritizing and Taking Time Off
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