This week, we're discussing the importance of reviewing and adjusting service menus and pricing for the new year. As a service provider, you need to understand and target ideal clients, analyze the popularity and profitability of services, and focus on being a master of a few services rather than offering a wide range. I'm also giving insights on phasing out services, introducing new services, and building anticipation through effective marketing strategies. We're also covering the significance of analyzing numbers, setting pricing goals, and managing finances to ensure business success.
BIG Takeaways
Understanding and targeting your ideal clients when creating your service menu.
Analyze the popularity and profitability of your services to make informed decisions.
Focus on being a master of a few services rather than offering a wide range.
Use effective marketing strategies to phase out services, introduce new services, and build anticipation.
Episode Breakdown
00:00 Introduction and Importance of Service Menu and Pricing
00:56 Creating a Service Menu Geared Towards Ideal Clients
02:23 Analyzing Most Booked Services and Income Generation
04:18 Considering Passion and Expenses in Service Selection
06:13 Being a Master of Few Services
07:41 Changing Client Preferences and Offering Specialized Services
08:10 Phasing Out Services and Upselling
09:37 Introducing New Services and Building FOMO
10:35 Evaluating Need, Market, and Budget for New Services
22:33 Reviewing Numbers and Setting Pricing Goals
23:32 Determining Business and Personal Budgets
24:31 Analyzing Cost and Revenue of Each Service
25:56 Considering Inflation and Raising Prices
29:23 Importance of Financial Management and Avoiding Losses
30:13 Conclusion and Call to Action
FREE Passion into Profit Blueprint
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