How does a 24-year-old fill 3,000-person venues in 10 cities every weekend? Ross from Slacker Media Group reveals how SMS marketing drives their multi-city dance party empire.
Learn why they chose texts over email (98% open rate!), how they segment by city, and their secrets for building repeat customers who attend 3-4x per year.
Key topics: SMS marketing for events, scaling to multiple markets, community building strategies, and why "announcing the DJ later" creates marketing magic.
🔗 SlackerMediaGroup.com | 2000sParty.com
📧 Venue bookings: ross@liveslacker.com
#EventMarketing #SMSMarketing #EventPromotion
---The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/
Building Successful Ambassador Programs for Events wiht Alex Hilburn, Surge Socialinstagram.com/surgesocial_
Running a taproom is more than brewing great beer. It is entertainment. Unique brewery event ideas can be hard to come by though.As previous brewery owner and touring event organizer Caitlin Jewell puts it like this: her job at Somerville Brewing and now Grainbakers is simply “butts in seat… anything creative we could do to get folks to come in and have a pint."This recent podcast with Caitlin Jewell is packed with brewery event ideas you can copy next week. There are lots of great local event ideas in here that should work for anyone that has a physical space for hosting events and want to drive more foot-traffic.The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/
How does one of Houston’s top music venues consistently sell out shows and exceed ticket projections? In this episode of the Event Promoter Podcast, Ashley Dawson, Senior Marketing Manager at White Oak Music Hall, breaks down how her team uses data-driven marketing strategies, KPIs like MROI and EDP conversion rates, and community partnerships to prioritize shows and drive ticket sales. Learn how to improve event marketing ROI, allocate budget smarter, collaborate with artist teams, and boost morale while scaling concert promotions across hundreds of events a year.🎟️ Topics Covered:Event marketing KPIs that matterData-backed show prioritizationFacebook Ads & MROI trackingLocal partnerships & promotionsMarketing tools like Sparrow & TM1Avoiding burnout in live event marketingWhether you're a music venue marketer, concert promoter, or live event organizer, this episode is packed with actionable tips to sell more tickets and scale smarter.
We examine what happens when companies maintain versus cut marketing/advertising during downturns including the 2007–09 Great Recession, the 2020 COVID-19 pandemic, and other slowdowns.
The evidence (peer-reviewed research, real-world examples, statistics, and expert commentary) clearly shows that continued marketing investment in a crisis pays off in both the short and long term, whereas pullbacks can harm performance.
Read the full post: https://info.eventvesta.com/organizer/marketing-spend-during-a-recession/
Want to sell more tickets? The announce plan is the most crucial part of your concert or festival’s marketing strategy. In this interview, Aaron Owens, Marketing Manager for Resound Presents, shares expert insights on launching a successful event promotion campaign. With experience marketing 1,000+ events across Texas, including Austin Psych Fest and LEVITATION, Aaron explains:✅ The key elements of a powerful announce strategy✅ How to align venues, promoters, and artists for maximum reach✅ Common mistakes that hurt ticket sales✅ The importance of local partnerships in event marketingIf you want to improve your event promotion strategy and ensure your show gets the buzz it deserves, this episode is a must-watch!Aaron and Resound Presents also use Event Vesta to publish their event listings and increase coverage for their events. Learn more about how Event Vesta works: https://www.youtube.com/watch?v=aVoJf68mRQoAaron Owens is the Festival and Special Events Marketing Manager for Resound Presents. His role is to manage marketing for festivals like Austin Psych Fest and LEVITATION. He previously managed marketing for local shows for Resound in Austin, Houston, and San Antonio at venues like Empire Control Room, Mohawk, Paper Tiger, and Parish. In all, he's been on the marketing team for 1,000+ events in Texas.Learn more about Resound Presents here: https://resoundpresents.com/_____The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/
Emily Autenrieth, Business Owner at A Seat at the Table Books, joins the Event Promoter Podcast powered by Event Vesta to share how they create a feeling of a unique, inclusive space for events. We discuss how small businesses like A Seat at the Table Books can hold a space for events that make the events feel unique and memorable while creating loyalty and new customer engagement for the business. https://www.aseatatthetablebooks.org/ ---- The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/
Empty seats at your venue don’t just mean unsold tickets—they represent a cascade of lost revenue from concessions, merchandise, and customer goodwill.
For venue owners and event organizers, the ticket resale market has become a double-edged sword, often working against your best interests. In this post, we’ll uncover how the resale market impacts your bottom line and why taking control of it is no longer optional.
With insights from Dusty Rich, Co-Founder of CashorTrade, we’ll explore actionable steps to turn challenges into opportunities and ensure your events are packed with engaged fans—not empty seats.
We dive deep into actionable show marketing strategies with Maggie Adams, Marketing Manager at Nashville's Basement East. With experience on both the venue and artist management side of the industry, Adams shares invaluable insights to help independent artists maximize their show promotion efforts.
Whether you're playing your first shows or looking to level up your marketing game, these proven strategies will help you fill more venues and connect with more fans.
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/
during Jazz Fest, and elsewhere. The concept of the After Party is a topic that comes up a lot with venues and up-and-coming promoters. Howie generously shares his insights and experience about what makes a great after party that will sell out and be... a great party. Learn more: cegpresents.com --- The Event Promoter Podcast shares stories and insights to help event promoters and organizers get inspired and be more productive promoters. More about this podcast: https://info.eventvesta.com/podcast/
As we approach another election cycle, event promoters are facing a familiar challenge: skyrocketing advertising costs.
In this episode of the Event Promoter Podcast, we connect with Dr. Jill Bruckner, a Leadership Development Consultant with a background in Communications and PR, to explore into the impact of political spending on advertising and explore strategies for event organizers to navigate this turbulent landscape.
One of the key takeaways from our discussion is the importance of a diversification strategy in marketing. Event organizers are increasingly spreading their efforts across more channels. Our recent Event Promotion Trends report for 2024 revealed that the average number of marketing channels used by professional event organizers has increased from about 4.79 to 6.5.
This diversification helps mitigate the impact of increased costs on any single platform and allows you to reach your audience through multiple touchpoints.
In this episode of the Event Promoter Podcast, we dive deep into the topic of business networking events with Alessia Priolo, founder of Dreamstate Agency and the event organizer behind the Dreampreneur Event.
Alessia is no stranger to innovative event concepts. Previously, she wowed us with her insights on hosting a Metaverse concert, showcasing the potential of virtual production in boosting accessibility to high-quality event experiences online. Now, she’s back to share her expertise on a range of networking events, from traditional trade shows to cutting-edge open coworking sessions.
From Trade Shows to Executive Dinners to Open Coworking, Alessia Priolo covers the value of various types of networking events, offering a fresh perspective on how to leverage each for maximum impact. It got our wheels turning on all the different types of business networking event, so in this comprehensive guide, we’ll explore:
Whether you’re a seasoned networker looking to refine your approach or a newcomer trying to navigate the complex world of professional connections, this guide has something for you. Join us as we unpack Alessia’s expert insights and provide you with actionable strategies to supercharge your networking efforts.
If you haven’t already, make sure to check out our 2024 Event Promotion Trends Report that we talk about near the end of the episode.
31 Social Media Post Examples To Promote An Event
24 Proven Restaurant Event Ideas
-----
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/
In this episode of the Event Promoter Podcast powered by Event Vesta, we interview Howie Schnee, President of CEG Presents and Director of Artist & Venue Partnerships at Volume.com, along with Greg Nacron, COO of Volume.com. Together, they delve into the transformative impact of virtual and hybrid events on the music industry. Key Takeaways: - Importance of Virtual and Hybrid Events: Discover how the pandemic has shifted promoters' and artists' strategies towards incorporating live streaming and hybrid events as a permanent fixture in their promotional toolkit. - Volume.com’s Role: Learn how Volume.com provides a community platform for artists of all sizes, offering them access to valuable data, fan engagement, and favorable financial splits. - Email Marketing's Power: Understand why email remains the most powerful marketing tool for promoters and how building an email list is crucial for long-term success. - Live Streaming Myths: Debunk common misconceptions about live streaming, such as the fear that it might reduce in-person attendance. - Fan Engagement Strategies: Hear about successful tactics from artists and venues that consistently engage their fanbase through live streaming and subscription models. - Data Utilization: Gain insights into how knowing your audience through data can significantly enhance marketing strategies and tour planning. Join us for an in-depth conversation that highlights the opportunities and innovations in live streaming and event promotion. Whether you're an event promoter, artist, or venue owner, this episode is packed with actionable insights to help you thrive in the evolving events landscape. ____ The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/
In this episode, we sit down with Alaina Leigh from Event Vesta, who has accumulated millions of views on TikTok in just a couple of years. Alaina shares her invaluable insights into the TikTok algorithm, creative strategies, and tools like Creator Search Insights that help event organizers make the most of the platform. Whether you're looking to boost your brand's engagement or curious about the latest trends and techniques, this episode is packed with actionable tips to elevate your TikTok game. Don't miss out on these expert strategies to enhance your event marketing efforts! __ The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/
We sit down with Jesse Kirshbaum, CEO of Nue Agency, to dive deep into the current state and future of the music industry. Jesse shares insights from Nue Agency's lastest music industry trends report, covering everything from the health of the music business to the evolving landscape of live events.
Key Topics Discussed:
Jesse also touches on how artists are becoming influencers and creators in their own right, forming meaningful collaborations with brands to create memorable experiences and unique products.
We're diving into the world of AI-powered event descriptions and how they can help you boost attendance and engagement for your events.
We'll cover: 🤔 The problem with typical event descriptions and why they often fall flat 🚀 How AI tools like ChatGPT can revolutionize the way you create compelling, tailored descriptions for each of your events 📝 A step-by-step guide on using ChatGPT effectively, including tips for crafting the perfect prompts and iterating on the AI-generated content 📊 Real-world examples and results from event organizers who have successfully leveraged AI for their event marketing Whether you're a seasoned event professional or just getting started, this video will provide you with actionable insights and strategies for using AI to take your event descriptions to the next level. The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/
Welcome back to the Event Promoter Podcast! I'm your host, Craig Heron, and today's episode is a special one—not because it's my birthday (just kidding, that was a joke from our last session)—but because we're diving deep into the use of AI in event promotion. We're unpacking how nearly 1,000 event organizers have innovatively used AI across 20,000 events to streamline and enhance their promotional efforts.
Check out the full 2024 Event Promotion Trends Report: https://vesta.fun/report
In this episode, we discuss:
- How AI is revolutionizing event descriptions, making them more dynamic and tailored to specific events and audiences.
- The importance of integrating venue details into your promotions to paint a complete picture for potential attendees.
- Practical tips on using AI to overcome creative blocks and ensure your content is fresh and engaging.
We also explore strategies to ensure AI-generated content remains accurate and relevant, avoiding the common pitfalls of "AI hallucinations." I'll share some insider tips on how to optimize your prompts for AI, helping you get the most relevant and effective content.
This discussion is packed with insights for anyone looking to leverage AI in their event marketing strategy. If you find the content helpful, please like, share, and subscribe for more updates. And if you're interested in being a part of the conversation or want to test out some new tools we're developing, reach out to us at podcast@eventvesta.com.
Don't miss out on these cutting-edge strategies that could transform your approach to event promotion. Check out the full episode now!
Event Vesta Co-Founder, Andrew Prystai, joins us to talk about the overview of our 2024 Event Promotion Trends Report.
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/
Learn expert tips for creating strategic branding that makes your events stand out, with Jason Gierl of Insect Hobby Design Co. Jason shares his decades of expertise on event branding and design. Discover how to: [00:02:00] Develop a distinct brand identity and voice tailored to your audience [00:08:15] Elevate the event experience through immersive, wow-factor design [00:29:00] Leverage limited edition merch and exclusives [00:20:30] Decide between hiring an in-house team vs agency Read the full blog post here: https://info.eventvesta.com/organizer/branding-for-event-venues-jason-gierl/ Whether launching a new brand or refreshing your identity, consistency is key. Extend branding across all touchpoints for maximum impact. Jason explains why thoughtful branding is critical for promoters and venues to craft unforgettable attendee experiences.
---
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/
