As we approach another election cycle, event promoters are facing a familiar challenge: skyrocketing advertising costs.

In this episode of the Event Promoter Podcast, we connect with Dr. Jill Bruckner, a Leadership Development Consultant with a background in Communications and PR, to explore into the impact of political spending on advertising and explore strategies for event organizers to navigate this turbulent landscape.

One of the key takeaways from our discussion is the importance of a diversification strategy in marketing. Event organizers are increasingly spreading their efforts across more channels. Our recent Event Promotion Trends report for 2024 revealed that the average number of marketing channels used by professional event organizers has increased from about 4.79 to 6.5.

This diversification helps mitigate the impact of increased costs on any single platform and allows you to reach your audience through multiple touchpoints.