Empty seats at your venue don’t just mean unsold tickets—they represent a cascade of lost revenue from concessions, merchandise, and customer goodwill.

For venue owners and event organizers, the ticket resale market has become a double-edged sword, often working against your best interests. In this post, we’ll uncover how the resale market impacts your bottom line and why taking control of it is no longer optional.
With insights from Dusty Rich, Co-Founder of CashorTrade, we’ll explore actionable steps to turn challenges into opportunities and ensure your events are packed with engaged fans—not empty seats.