In this episode of the Event Promoter Podcast powered by Event Vesta, we interview Howie Schnee, President of CEG Presents and Director of Artist & Venue Partnerships at Volume.com, along with Greg Nacron, COO of Volume.com. Together, they delve into the transformative impact of virtual and hybrid events on the music industry. Key Takeaways: - Importance of Virtual and Hybrid Events: Discover how the pandemic has shifted promoters' and artists' strategies towards incorporating live streaming and hybrid events as a permanent fixture in their promotional toolkit. - Volume.com’s Role: Learn how Volume.com provides a community platform for artists of all sizes, offering them access to valuable data, fan engagement, and favorable financial splits. - Email Marketing's Power: Understand why email remains the most powerful marketing tool for promoters and how building an email list is crucial for long-term success. - Live Streaming Myths: Debunk common misconceptions about live streaming, such as the fear that it might reduce in-person attendance. - Fan Engagement Strategies: Hear about successful tactics from artists and venues that consistently engage their fanbase through live streaming and subscription models. - Data Utilization: Gain insights into how knowing your audience through data can significantly enhance marketing strategies and tour planning. Join us for an in-depth conversation that highlights the opportunities and innovations in live streaming and event promotion. Whether you're an event promoter, artist, or venue owner, this episode is packed with actionable insights to help you thrive in the evolving events landscape. ____ The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/