We sit down with Jesse Kirshbaum, CEO of Nue Agency, to dive deep into the current state and future of the music industry. Jesse shares insights from Nue Agency's lastest music industry trends report, covering everything from the health of the music business to the evolving landscape of live events.

Key Topics Discussed:

• The remarkable growth and opportunities in the music industry
• Trends in live music, including the impact of mega-tours by artists like Taylor Swift and Beyoncé
• The challenges faced by mid-tier and upcoming artists in a fragmented market
• The role of technology and new tools in music creation and distribution
• The future of festivals and the live music scene post-COVID
• The importance of intimate and direct fan-artist connections
• Innovative brand and artist partnerships and their impact on marketing

Jesse also touches on how artists are becoming influencers and creators in their own right, forming meaningful collaborations with brands to create memorable experiences and unique products.