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Digital Customer Journeys Podcast
Femi Olajiga
35 episodes
2 months ago
Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of...
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Marketing
Business
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All content for Digital Customer Journeys Podcast is the property of Femi Olajiga and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of...
Show more...
Marketing
Business
Episodes (20/35)
Digital Customer Journeys Podcast
Marketing Leadership Skills: How to implement Diversity and Inclusion in marketing teams
Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of...
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2 months ago
36 minutes

Digital Customer Journeys Podcast
Google Ads Audit Process: How To Make Every Dollar Count With Google Ads!
Send us a text In this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Erno emphasizes the need for a systematic approach to audits, including a detailed checklist and the significance of understanding the nuances of Per...
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4 months ago
42 minutes

Digital Customer Journeys Podcast
Google Ads for Shopify Ecommerce Store: Step-by-step guide for business owners
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4 months ago
41 minutes

Digital Customer Journeys Podcast
Troubleshooting Google Ads account to reduce budget waste
Send us a text Summary In this conversation, Femi Olajiga and Erno Horváth discuss the common pitfalls that lead to wasted budgets in Google Ads campaigns. They explore the importance of understanding the Google Ads ecosystem, the role of conversion tracking, the significance of landing pages, and strategies to optimize ad settings. The discussion also covers how to manage seasonal campaigns and the implications of bidding on competitor terms. Throughout the conversation, practical tips and ...
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4 months ago
41 minutes

Digital Customer Journeys Podcast
Keyword Mapping for SEO – Demystifying SEO for Growth
Send us a text Summary In this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different pages of a website. Olajiga highlights the significance of understanding customer intent and aligning SEO efforts with business objectives. He als...
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5 months ago
19 minutes

Digital Customer Journeys Podcast
AI Mode for SEO: Going beyond SEO Ranking to Brand Visibility
Send us a text Summary In this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content, and leveraging AI tools effectively while maintaining human creativity. Takeaways AI search is still in its infancy, even for Google. Query exp...
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5 months ago
14 minutes

Digital Customer Journeys Podcast
Google Ads for Lead generation websites: How to improve the quality of your leads
Send us a text Summary In this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword research, the significance of ad copy, analyzing customer behavior, and the necessity of local context in managing Google Ads. Olajiga also highlights ...
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5 months ago
18 minutes

Digital Customer Journeys Podcast
Google Ads for beginners: How to Launch Your First Profitable Google Ads Campaign Today
Send us a text Summary In this episode of the Digital Customer Experience podcast, Femi Olajiga (cxconversion.com) and Erno Horvath (Optimum Click -Digital Growth Agency) discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research. Erno shares insights on how small businesses can leverage Google Ads to capture demand, the impact of quality score on ad performance, and the u...
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5 months ago
1 hour 3 minutes

Digital Customer Journeys Podcast
Google Ads Tutorial for Medical Practices, Doctors, GPs and Dental Clinics!
Send us a text Summary In this episode, Femi Olajiga discusses the importance of Google Ads for medical practices, emphasizing the need for healthcare providers to understand the platform to effectively attract clients. He covers various aspects of Google Ads, including campaign objectives, types of ads, keyword research, quality scores, bidding strategies, and the importance of optimizing settings for better performance. The conversation concludes with insights on budgeting and monitoring a...
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5 months ago
26 minutes

Digital Customer Journeys Podcast
Ecommerce SEO Strategy: How To Reduce Customer Acquisition Costs
Send us a text Summary In this conversation, Femi Olajiga discusses strategies to reduce customer acquisition costs for e-commerce stores through effective SEO practices. He emphasizes the importance of keyword research, optimizing product pages, link building, creating non-transactional content, and measuring success metrics. By integrating these strategies, businesses can enhance their online presence and improve conversion rates. Takeaways Implementing e-commerce SEO strategies is cruci...
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6 months ago
28 minutes

Digital Customer Journeys Podcast
SOSTAC Digital Marketing Planning Template: Do This or Watch Your Marketing Fail!
Send us a text In this conversation, Femi Olajiga discusses the challenges of digital marketing planning and the importance of creating an agile marketing framework. He critiques the traditional SOSTAC model for being outdated and emphasises the need for a more integrated approach to marketing audits, situation analysis, and setting SMART objectives. Femi Olajiga also highlights the significance of understanding customer profiles and developing a comprehensive marketing strategy that in...
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6 months ago
34 minutes

Digital Customer Journeys Podcast
How Online Reputation Management Drives Ecommerce Growth
Send us a text In this podcast episode, Femi Olajiga discusses the critical role of online reputation management (ORM) in e-commerce, particularly in light of recent challenges faced by luxury brands. He outlines the definition of ORM, its importance, and strategies for protecting a brand's reputation. The conversation emphasizes the need for businesses to monitor their online presence, influence narratives, and manage crises effectively to enhance customer trust and conversion rates. Key P...
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6 months ago
24 minutes

Digital Customer Journeys Podcast
Effective SEO budget planning strategies for small businesses
Send us a text In this podcast episode, Femi Olajiga discusses effective strategies for investing in SEO, focusing on budget allocation and the importance of ongoing training. He emphasises the need for a balanced approach between one-time investments and ongoing SEO efforts, the significance of using the right tools, and the necessity of making the SEO budget agile to adapt to performance metrics. The episode provides insights into how small businesses can optimize their SEO strategies for b...
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7 months ago
19 minutes

Digital Customer Journeys Podcast
Effective SEO Strategies for Non-Technical Business Leaders
Send us a text In this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasizes the need for businesses to adapt their keyword strategies, focusing on high-intent keywords and understanding the evolving landscape of online search behavior influenced by AI tools. The conversation also highlights the importance of authority and brand perception in the context of SEO, urging businesses to innovate and enha...
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7 months ago
25 minutes

Digital Customer Journeys Podcast
List of Digital marketing channels That Can SKYROCKET Your Business
Send us a text In this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the right customers at the appropriate stages of their journey, from awareness to advocacy. The conversation covers key channels such as social media, email marketing, and SEO, and how they align with different stages of the customer journey. Femi provides actionable insights on metrics to focus on for each stage, e...
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7 months ago
24 minutes

Digital Customer Journeys Podcast
Google Ads CRASH-COURSE for Non-Marketing Business Leaders!
Send us a text In this episode, Femi Olajiga discusses the impact of Google Ads on business revenue, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimise ads for higher conversion rates. He emphasises the need for collaboration between teams to enhance landing page experiences and improve overall ad performance. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
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7 months ago
22 minutes

Digital Customer Journeys Podcast
SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders
Send us a text Summary In this episode, Femi Olajiga breaks down the complexities of SEO for non-marketers, covering essential topics such as keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes the importance of understanding customer intent, the role of backlinks, and the long-term nature of SEO strategies. The conversation aims to equip business leaders with the knowledge to effectively manage their SEO efforts and improve their online presence. Takeaways SEO is ...
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7 months ago
38 minutes

Digital Customer Journeys Podcast
Stop Wasting Your Marketing Budget With These Simple Fixes!
Send us a text Summary In this podcast episode, Femi Olajiga discusses the common pitfalls that lead to wasted marketing budgets. He emphasises the importance of understanding key performance indicators (KPIs), the skills of marketing teams, the content production process, and the optimisation of marketing channels and websites. He also highlights the significance of email efficiency in retaining potential customers. By addressing these areas, organisations can significantly reduce waste and ...
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7 months ago
33 minutes

Digital Customer Journeys Podcast
Top Tips for Ecommerce Marketing Strategies: A step-by-step guide!
Send us a text Summary In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, budget allocation, demand creation, and post-purchase strategies. He emphasizes the importance of understanding customer needs, optimizing user experience, and maintaining product quality to foster customer loyalty. The conversation also highlights the significance of integrating email marketing with e-commerce strategies to enhance custom...
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7 months ago
25 minutes

Digital Customer Journeys Podcast
How To Create An Effective Digital Marketing Plan
Send us a text Summary In this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga also stresses the significance of content in marketing and provides key recommendations for enhancing the effectiveness of marketing plannin...
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8 months ago
21 minutes

Digital Customer Journeys Podcast
Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of...