Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of...
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Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of...
Google Ads Audit Process: How To Make Every Dollar Count With Google Ads!
Digital Customer Journeys Podcast
42 minutes
4 months ago
Google Ads Audit Process: How To Make Every Dollar Count With Google Ads!
Send us a text In this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Erno emphasizes the need for a systematic approach to audits, including a detailed checklist and the significance of understanding the nuances of Per...
Digital Customer Journeys Podcast
Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of...