Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of...
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Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of...
Effective SEO Strategies for Non-Technical Business Leaders
Digital Customer Journeys Podcast
25 minutes
7 months ago
Effective SEO Strategies for Non-Technical Business Leaders
Send us a text In this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasizes the need for businesses to adapt their keyword strategies, focusing on high-intent keywords and understanding the evolving landscape of online search behavior influenced by AI tools. The conversation also highlights the importance of authority and brand perception in the context of SEO, urging businesses to innovate and enha...
Digital Customer Journeys Podcast
Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of...