Send us a text What’s the fastest and easiest way to grow your convenience store sales without breaking budgets? Answer: SMPs---Strategic Marketing Promotions. SMPs create and communicate your convenience value to customers, then differentiate your stores to beat out competitors for sales, time after time. It’s awesome. But here’s a secret…successful SMPs must be built strategically…from your retail vision and business ideology to work. That’s what makes them unique and irre...

Send us a text When you learn to see... •The convenience industry and its' customers DIFFERENTLY, •Your store model and retail marketing DIFFERENTLY... ...ONLY THEN can you create new sales and growth opportunities. Let's explore: Why doesn't the convenience store industry grow commensurate with the growing importance of convenience in every other business category? Are industry profits healthy or not? Are you creating new customer value or just looking for the next Magica...

Send us a text Is putting a radio station that YOU OPERATE inside your convenience store a good retail marketing idea? Is operating a radio station and selling RMN ads on it in your "retail wheelhouse?" Prove it to me. What do your customers say about this? You didn't ask them....? Uh oh. Notes: So here's the one question of the day for the convenience store CEOs and owners. The question is this: retail media networks, what are they? Are they a good marketing idea? Let's dive i...

Send us a text YOUTUBE https://www.youtube.com/watch?v=KNAm9Xn7U3A In 1517 Martin Luther was so disgruntled with the Church that he wrote and nailed 95 proclamations of reform to the church door in Germany. He was eventually excommunicated by the Pope for heresy. While I don't think the Pope will view my 25 Convenience Store Marketing Proclamations with such disdain, they might make some retailers a little squeamish. Why? Because "convenience" in the eyes an...

Send us a text Learn the secrets and tactics to creating, positioning and marketing convenience store food programs that are different, unique, drive foot traffic and deliver high profits. These are the retail marketing tactics I developed for retailers like Sheetz, Uni Marts, and others. You Tube link https://www.youtube.com/watch?v=uKxvD0kYphI http://conveniencemarketing.net/

Send us a text Content from my upcoming book: The Perfect Storm How I Reinvented Convenience Store Marketing At Sheetz by Tim Lazor YouTube: https://www.youtube.com/watch?v=hphbBVHw0C8&t=14s Principle 1. Decide On—Then Protect --Your ‘Proactive’ Marketing Mindset Only you can do this. You must decide to always have a proactive marketing-first mindset, then protect your decision from the forces of entropy. Constantly making decisions that move marketing initiative forward creates work,...

Send us a text In this episode, Convenience Marketing Group President Tim Lazor interviews Luke Maurer. Luke is CEO of Digital Marketing firm Ad Giraffe AND owner of BJ Maurer Ford Dealership. He brings a 1-2 marketing punch and perspective to the C-Store Industry when he discusses: The essential, but sometimes taken-for-granted role cars play in the convenience industry (How else do most customers get on the lot?) EV vs Gas cars. Implications for C-stores.The dramatic beginn...

Send us a text SHOW NOTES: How Your Retail Marketing Should Be Driving Sales… Step #1 Uncover The New Value Your Company Creates. You might be surprised Not features and benefits, old school. Situations. Value feels like something specific Around a problem define it. Specific and innovative program of solutions that make problem go away Step #2 Then, Creatively Differentiate That Value. HOW? Look at you and competitors, sharks and cage match Competitors are not passive or ...

Send us a text How To Create C-Store Point-Of-Sale Campaigns That Crush It & Grow Sales In 9 Steps. The Three FOUNDATIONAL Questions 1. What do you believe about your convenience stores that make them unique and different from competitors? And what is your specific point of view about the convenience store industry and its customers today? 2. What is the new value you are creating for customers this month? What is the new value you are creating in your stores to get new ...

Send us a text 17 Reasons You Don’t Use Marketing To Grow Your Convenience Store Sales & Customer Counts. (All Are Mistakes) 1. You don’t know how to begin. 2. You don’t understand modern retail marketing concepts and tactics. 3. You don’t want to. 4. You don’t think it’s needed. 5. You think it’s a waste of money. 6. You think it’s an expense. 7. You think it cannot be measured. ROI. 8. You have nothing to market. 9. Your stores are not different than your competitors. 10. ...

Send us a text 10 Questions with Tim Lazor, President of The Convenience Marketing Group Tim Lazor, along with host Joan Zaczyk, discuss the value of a creating a Podcast focussed on marketing in the convenience industry. They cover the need for Retailers, Distributors and Suppliers to differentiate their companies, products and services, and how this can grow sales and margins. Tim answers these questions: 1. Why are you creating a marketing podcast for the Convenience Industry? What's th...

Send us a text The Coronavirus Crisis Continues... New protocols are being implemented by states... And it's wreaking havoc on convenience stores, convenience distributors and suppliers/manufacturers supplying the channel. It's also reconfiguring the industry and how it operates. Employees are concerned. Convenience Stores are at risk of closing if an employee tests positive. And Distributors are working around the clock to make deliveries. Ditto for Manufacturers. What you need right no...