Send us a text What’s the fastest and easiest way to grow your convenience store sales without breaking budgets? Answer: SMPs---Strategic Marketing Promotions. SMPs create and communicate your convenience value to customers, then differentiate your stores to beat out competitors for sales, time after time. It’s awesome. But here’s a secret…successful SMPs must be built strategically…from your retail vision and business ideology to work. That’s what makes them unique and irre...
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Send us a text What’s the fastest and easiest way to grow your convenience store sales without breaking budgets? Answer: SMPs---Strategic Marketing Promotions. SMPs create and communicate your convenience value to customers, then differentiate your stores to beat out competitors for sales, time after time. It’s awesome. But here’s a secret…successful SMPs must be built strategically…from your retail vision and business ideology to work. That’s what makes them unique and irre...
Send us a text SHOW NOTES: How Your Retail Marketing Should Be Driving Sales… Step #1 Uncover The New Value Your Company Creates. You might be surprised Not features and benefits, old school. Situations. Value feels like something specific Around a problem define it. Specific and innovative program of solutions that make problem go away Step #2 Then, Creatively Differentiate That Value. HOW? Look at you and competitors, sharks and cage match Competitors are not passive or ...
Convenience Marketing Group with Tim Lazor
Send us a text What’s the fastest and easiest way to grow your convenience store sales without breaking budgets? Answer: SMPs---Strategic Marketing Promotions. SMPs create and communicate your convenience value to customers, then differentiate your stores to beat out competitors for sales, time after time. It’s awesome. But here’s a secret…successful SMPs must be built strategically…from your retail vision and business ideology to work. That’s what makes them unique and irre...
