Send us a text What’s the fastest and easiest way to grow your convenience store sales without breaking budgets? Answer: SMPs---Strategic Marketing Promotions. SMPs create and communicate your convenience value to customers, then differentiate your stores to beat out competitors for sales, time after time. It’s awesome. But here’s a secret…successful SMPs must be built strategically…from your retail vision and business ideology to work. That’s what makes them unique and irre...
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Send us a text What’s the fastest and easiest way to grow your convenience store sales without breaking budgets? Answer: SMPs---Strategic Marketing Promotions. SMPs create and communicate your convenience value to customers, then differentiate your stores to beat out competitors for sales, time after time. It’s awesome. But here’s a secret…successful SMPs must be built strategically…from your retail vision and business ideology to work. That’s what makes them unique and irre...
Retail Media Networks In Convenience Stores: A Good Marketing Idea? For Who? My Hot Take.
Convenience Marketing Group with Tim Lazor
10 minutes
11 months ago
Retail Media Networks In Convenience Stores: A Good Marketing Idea? For Who? My Hot Take.
Send us a text Is putting a radio station that YOU OPERATE inside your convenience store a good retail marketing idea? Is operating a radio station and selling RMN ads on it in your "retail wheelhouse?" Prove it to me. What do your customers say about this? You didn't ask them....? Uh oh. Notes: So here's the one question of the day for the convenience store CEOs and owners. The question is this: retail media networks, what are they? Are they a good marketing idea? Let's dive i...
Convenience Marketing Group with Tim Lazor
Send us a text What’s the fastest and easiest way to grow your convenience store sales without breaking budgets? Answer: SMPs---Strategic Marketing Promotions. SMPs create and communicate your convenience value to customers, then differentiate your stores to beat out competitors for sales, time after time. It’s awesome. But here’s a secret…successful SMPs must be built strategically…from your retail vision and business ideology to work. That’s what makes them unique and irre...
