Send us a text What’s the fastest and easiest way to grow your convenience store sales without breaking budgets? Answer: SMPs---Strategic Marketing Promotions. SMPs create and communicate your convenience value to customers, then differentiate your stores to beat out competitors for sales, time after time. It’s awesome. But here’s a secret…successful SMPs must be built strategically…from your retail vision and business ideology to work. That’s what makes them unique and irre...
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Send us a text What’s the fastest and easiest way to grow your convenience store sales without breaking budgets? Answer: SMPs---Strategic Marketing Promotions. SMPs create and communicate your convenience value to customers, then differentiate your stores to beat out competitors for sales, time after time. It’s awesome. But here’s a secret…successful SMPs must be built strategically…from your retail vision and business ideology to work. That’s what makes them unique and irre...
7 Marketing Secrets I Created For Sheetz (From My Book)
Convenience Marketing Group with Tim Lazor
7 minutes
2 years ago
7 Marketing Secrets I Created For Sheetz (From My Book)
Send us a text Content from my upcoming book: The Perfect Storm How I Reinvented Convenience Store Marketing At Sheetz by Tim Lazor YouTube: https://www.youtube.com/watch?v=hphbBVHw0C8&t=14s Principle 1. Decide On—Then Protect --Your ‘Proactive’ Marketing Mindset Only you can do this. You must decide to always have a proactive marketing-first mindset, then protect your decision from the forces of entropy. Constantly making decisions that move marketing initiative forward creates work,...
Convenience Marketing Group with Tim Lazor
Send us a text What’s the fastest and easiest way to grow your convenience store sales without breaking budgets? Answer: SMPs---Strategic Marketing Promotions. SMPs create and communicate your convenience value to customers, then differentiate your stores to beat out competitors for sales, time after time. It’s awesome. But here’s a secret…successful SMPs must be built strategically…from your retail vision and business ideology to work. That’s what makes them unique and irre...
