In this episode, our host, Ashley Segura, sits down with Mordy Oberstein to discuss what it really means to create engaging content. Mordy shares his journey from SEO to brand-building, highlighting how brands can stand out in a crowded digital space. Learn how to define your brand identity, craft messaging that connects on a deeper level, and avoid the common pitfalls of generic content. Mordy breaks down why so many brands struggle to connect with their audience and offers practical strategies to ensure your content feels authentic, relevant, and impactful. If you're looking to move beyond surface-level engagement and build a brand that truly resonates, this episode is a must-listen. Subscribe now for insightful discussions and actionable tips on refining your content strategy and staying ahead in digital marketing! Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Mordy Oberstein: Linkedin: https://www.linkedin.com/in/mordyoberstein/ Website: https://www.unifybrandmarketing.com/ Follow Ashley Segura: Website: www.contentyum.com [http://www.contentyum.com/] LinkedIn: https://www.linkedin.com/in/ashley-segura/ Twitter: https://twitter.com/ashleymadhatter

In this episode, our host, Ashley Segura, sits down with Christine Skopec from SEMrush to discuss how experimenting with content can lead to meaningful improvements. Christine shares her journey from journalism to content marketing and explains how her unique background shapes her approach. Learn practical ways to identify content worth revisiting, test elements like titles and calls to action, and refine your approach based on data. Christine emphasizes the value of trying new strategies, adapting to results, and maintaining a balance between producing quality content and keeping up with publishing demands. If you're curious about reworking existing content, gathering insights from testing, or making informed choices to better connect with your audience, this episode is just for you. Subscribe now for insightful discussions and actionable ideas that help you stay ahead in the world of content creation! Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Christine Skopec: Linkedin: https://www.linkedin.com/in/christineskopec/ Follow Ashley Segura: Website: www.contentyum.com [http://www.contentyum.com/] LinkedIn: https://www.linkedin.com/in/ashley-segura/ Twitter: https://twitter.com/ashleymadhatter

In this episode, our host Ashley Segura breaks down the art of content repurposing, sharing simple and effective strategies to make the most of the content you've already created. Learn how to identify what's worth repurposing, adapt it for different platforms, and keep your audience engaged in fresh ways. You'll get practical advice on auditing your content, reworking it for various formats, and tracking how well it's performing. The episode also highlights common mistakes to avoid and how to tailor your approach to suit each platform's unique audience preferences. Whether you're a content creator, marketer, or just someone looking to save time and effort, this episode offers a straightforward guide to making repurposing an easy part of your content process. Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing! Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Ashley Segura: Website: www.contentyum.com [http://www.contentyum.com/] LinkedIn: https://www.linkedin.com/in/ashley-segura/ Twitter: https://twitter.com/ashleymadhatter

In this episode, Ashley Segura sits down with Shelly Fagin, Head of Growth Acquisition at DigitalOcean, to explore the evolution of SEO and content strategy. Shelly shares how her team shifted back to their roots of creating user-first content, the challenges of maintaining technical accuracy, and why failure can be a growth opportunity. From balancing SEO priorities with user needs to leveraging customer feedback and building a thriving UGC (user-generated content) community, Shelly provides actionable insights for marketers, SEOs, and content creators alike. She also reveals her secret sauce for integrating multiple marketing channels under one cohesive strategy. Whether you're an SEO pro looking to refine your tactics or a marketer aiming to create impactful, user-centered content, this episode is packed with practical advice you can start implementing today. Subscribe now for your regular dose of content strategy inspiration and the secrets to staying ahead in the SEO landscape! Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Shelly Fagin: Linkedin: https://www.linkedin.com/in/shellyfagin Follow Ashley Segura: Website: www.contentyum.com LinkedIn: https://www.linkedin.com/in/ashley-segura/ Twitter: https://twitter.com/ashleymadhatter

In this episode, Ashley Segura sits down with Katie Trant, founder of Foodie Brand Lab and agency director. Katie brings a unique perspective from both sides of the brand-building fence - as both a successful food blogger and branding agency expert. Katie shares her compelling journey from food blogger to branding expert, showing how she developed her blog "The Muffin Myth" into the successful "Hey Nutrition Lady" brand. She also discusses the essential elements of brand building, explaining why a brand is more than just a visual identity and how content creators can effectively shape audience perceptions. Whether you're a food blogger looking to build a stronger brand, a content creator seeking to understand brand strategy, or a marketer wanting to balance SEO with brand building, this episode offers actionable insights for creating a brand that resonates with your audience. Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing! *SPECIAL OFFER* Created by a dear friend of ContentYum's, Katie Trant is a branding expert with over a decade of experience. Her course is packed with everything you need to refine your brand strategy and grow your blog. Katie has given ContentYum fans an exclusive $50! Use Code: PODCAST at the checkout to get the discount OR Click the link down below 👇 https://foodiebrandlab.com/special-admission Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Katie Trant: Website: https://foodiebrandlab.com/ Instagram: https://www.instagram.com/foodiebrandlab/ Follow Ashley Segura: Website: www.contentyum.com LinkedIn: https://www.linkedin.com/in/ashley-segura/ Twitter: https://twitter.com/ashleymadhatter

In this episode, our host, Ashley Segura, chats with Suzanne Kagan, a Senior Marketing Leader. We Suzanne to spill all the beans on how storytelling shapes successful marketing strategies. Suzanne shares practical techniques for testing and evaluating brand messaging, including budget-friendly ways to collect data and refine content. She offers insights on everything from creating effective one-liners to conducting messaging tests and adapting stories across different platforms. Learn how to use analytics to evaluate your storytelling strategy and make data-driven decisions. Whether you're a creative professional looking to move into marketing or a seasoned marketer seeking fresh perspectives, this episode offers practical strategies for storytelling in marketing. Plus, get Suzanne's insider tips on using LinkedIn to understand your audience and stay current with industry trends. Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing! Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Suzanne Kagan: LinkedIn: https://www.linkedin.com/in/suzannekagan/ Follow Ashley Segura: Website: www.contentyum.com LinkedIn: https://www.linkedin.com/in/ashley-segura/ Twitter: https://twitter.com/ashleymadhatter

In this episode, we dive into the often-overlooked side of content marketing—retention. Shana Haynie, Head of Content and Organic Growth for MoEngage's North America region shares insights on the differences between creating content for acquisition versus retention, especially in B2B and B2C contexts. Ashley Segura and Shana discuss strategies for keeping your customers engaged post-purchase, from educational content to loyalty programs, and explore how AI and data are transforming retention strategies. Whether you're scaling a content program or trying to balance acquisition and retention, this episode is packed with practical tips on how to create content that keeps your audience coming back for more! Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing! Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow  Shana Haynie : Website: https://www.moengage.com/blog/shanahaynie/ LinkedIn: https://www.linkedin.com/in/shanahaynie Follow Ashley Segura: Website: www.contentyum.com LinkedIn: https://www.linkedin.com/in/ashley-segura/ Twitter: https://twitter.com/ashleymadhatter

In this episode, Ashley Segura chats with Brie Anderson, an expert in Google Analytics 4 (GA4). Brie shares her insights on how to effectively use GA4 to track and analyze your content's performance. Discover the essential reports within GA4 that every content marketer should be monitoring, from traffic acquisition to engagement metrics. Brie reveals the key metrics to track in GA4 and how to use them to measure the success of your content strategy. Tune in to learn how to unlock the power of GA4 and achieve your content marketing goals. Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing! Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow  Brie Anderson : Website: beastanalyticsco.com LinkedIn: https://www.linkedin.com/in/brieeanderson/ Follow Ashley Segura: Website: www.contentyum.com LinkedIn: https://www.linkedin.com/in/ashley-segura/ Twitter: https://twitter.com/ashleymadhatter

In this episode, Ashley Segura, Head of Content at ContentYum and Kate Ahl, the founder of Simple Pin Media, discuss how to use Pinterest to drive traffic to your website. Kate, an absolute Pinterest expert, shares her journey from helping a friend with her blog to building a successful Pinterest marketing agency. She reveals why Pinterest stands out from other social platforms and why it's a powerful, often underutilized tool for content creators and brands aiming to boost their content traffic. You'll learn the essential metrics to monitor on Pinterest, discover the types of content that get the most traction, and master the art of crafting a successful keyword strategy. Kate also offers valuable tips on optimizing your Pinterest profile, refreshing your visuals, and maintaining a consistent pinning strategy. Whether you're a blogger, business owner, or content creator, this episode is packed with actionable insights to help you harness Pinterest's potential and drive more traffic to your website. Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing! Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Kate Ahl: Website: https://www.simplepinmedia.com/ LinkedIn: https://www.linkedin.com/in/kate-ahl/ Follow Ashley Segura: Website: www.contentyum.com LinkedIn: https://www.linkedin.com/in/ashley-segura/ Twitter: https://twitter.com/ashleymadhatter

In this episode, Ashley Segura chats with Blake Hutchison, the CEO of Flippa, which is the leading online marketplace for buying and selling websites. Blake shares how you can prepare your content and your online business for a successful exit. Discover the ways to make your online business attractive to potential buyers, from optimizing your content strategy to building a loyal audience. Blake reveals the key metrics that investors look for when evaluating an online business and how to maximize your chances of a profitable sale. Learn things like how to leverage content marketing to tell your brand's story and attract the right buyers. Blake also discusses the importance of understanding your business's value and setting realistic sales expectations. Whether you're a seasoned entrepreneur or just starting with the end goal to sell, this episode is packed with practical tips and strategies. Tune in to learn how to position your business for a successful sale and achieve your financial goals. Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing! Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Blake Hutchison: Website: www.flippa.com LinkedIn: https://www.linkedin.com/in/blakehutchison/ Follow Ashley Segura: Website: www.contentyum.com LinkedIn: https://www.linkedin.com/in/ashley-segura/ Twitter: https://twitter.com/ashleymadhatter

In this episode, Ashley Segura sits down with Jakub Rudnik, Head of SEO and Content at Softr, with a background in journalism, to explore the balance between quality and quantity in content creation. Jakub, with his unique journey from sports TV to content marketing, shares valuable insights on how his journalism background influences his SEO and content strategy approach. He's dishing out all the details on creating compelling content at scale without sacrificing quality. Get ready to add to your content strategy as Jakub reveals his strategies post-publishing a new piece of content and how a low-quality TikTok video can outperform polished content. Learn which content metrics matter most and why taking time to disconnect might be the secret sauce to your next big content idea. This episode is full of practical tips that you can implement in your content strategy right away. Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing! Watch Full Video Podcast Here  [https://contentyum.com/striking-the-balance-in-content-creation/] Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Jakub Rudnik: Website [https://www.softr.com/] LinkedIn [https://www.linkedin.com/in/jakubrudnik] Follow Ashley Segura: Website [https://www.contentyum.com/] LinkedIn [https://www.linkedin.com/in/ashley-segura/] Twitter [https://x.com/ashleymadhatter]

In this episode, Ashley Segura, the podcast host and Head of Content at ContentYum, chats with Emma Valentiner, Head of SEO at ThreeColts, to uncover the critical elements of a successful content strategy. Emma shares a wealth of insights, from her journey into SEO to practical tips for creating a content strategy full of content that ranks. She's dishing out all the details on how to develop a content strategy that drives actual results. We're talking keyword research techniques, the importance of comprehensive content outlines, and the patience required in SEO. Get those notepads ready because Emma breaks down her content creation process, from her approach to targeting different keywords to her three-month rule for evaluating content performance before making changes. She even covers what to look for when tracking key metrics like organic traffic, bounce rate, and keyword rankings over the three-month period. Get bonus insights on incorporating video content, leveraging AI for competitive research, and why FAQs can add up to 90 seconds of extra dwell time to your content. Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing! Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Emma Valentiner: Website [https://www.threecolts.com/] LinkedIn [https://www.linkedin.com/in/emma-valentiner/] Follow Ashley Segura: Website [https://www.contentyum.com/] LinkedIn [https://www.linkedin.com/in/ashley-segura/] Twitter [https://x.com/ashleymadhatter]

In this episode, Ashley Segura chats with Chris Cunningham, Co-Founder of ClickUp, to learn how the company is dominating social media. Chris dishes out all of the juicy details on how ClickUp is turning the world of B2B marketing on its head with great organic social media content. We're talking short-form content that's so entertaining, that it's making millions of people forget they're watching videos for project management software. They have already hit over 75 million organic impressions a month. That's more views than cat videos! Get those notepads ready because Chris reveals the secrets behind ClickUp's content creation magic, from their scrappy team of 4.5 to their ABCD formula for generating endless video ideas. He even shares insights on testing new platforms, tracking analytics, and staying motivated in the world of content marketing. Get ready for some real talk about the rollercoaster of producing daily content. Chris shares how he keeps the creative juices flowing (no, it's not just caffeine) and why "building in public" is the new guerilla marketing. Subscribe now for your bi-weekly dose of content marketing wisdom that's more addictive than your morning coffee and twice as likely to make you question everything you thought you knew about B2B content marketing! Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Chris Cunninghum: Website [https://clickup.com/] LinkedIn [https://www.linkedin.com/in/chrisclickup/] Follow Ashley Segura: Website [https://www.contentyum.com/] LinkedIn [https://www.linkedin.com/in/ashley-segura/] Twitter [https://x.com/ashleymadhatter]

Get ready to spice up your marketing strategy! In this episode, Ashley Segura sits down with Naomi Soman to dish out the secrets of creating customer personas for your marketing campaigns. Naomi shares her approach to building personas and the importance of focusing on pain points, dream states, and doubts/hesitations rather than just demographic data. One tactic Naomi covers is using sales call recordings as a valuable source of information for understanding customer language and concerns. The conversation covers various methods for gathering persona data, including tips like analyzing online forums, social media comments, and using ChatGPT to create style guides based on customer language. Naomi emphasizes the importance of mirroring customer language in marketing copy. Learn the common mistakes people make in persona creation, such as confusing investor personas with end-user personas and the importance of tailoring messages to different levels of management within an organization. The episode concludes with Naomi sharing her "secret sauce".Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table. Catch the full Video Podcast Episode Here:  https://contentyum.com/episode-17-how-to-build-personas-that-are-actually-useful [https://contentyum.com/?p=4050] Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Naomi Soman: Website [https://www.similarweb.com/] LinkedIn [https://www.linkedin.com/in/naomi-soman/] Follow Ashley Segura: Website [https://www.contentyum.com/] LinkedIn [https://www.linkedin.com/in/ashley-segura/] Twitter [https://x.com/ashleymadhatter]

In this episode, Ashley Segura and Arsen Rabinovich continue their discussion on links, shifting their focus to internal linking strategies and best practices. Arsen explains the different types of internal links, emphasizing the importance of descriptive anchor text for both user experience and SEO. He advises against using generic phrases like "click here" and advocates for incorporating relevant keywords in the anchor text. The conversation moves to the nuances of internal linking, including the ideal number of links, their placement within content, and how to leverage internal links to boost a document's ranking. Ashley and Arsen discuss the challenges of incorporating commercial intent links into informational content and how to strike a balance between helpfulness and promotion. They also touch upon the importance of understanding user intent and tailoring internal links accordingly. The episode concludes with a discussion on tools and techniques for identifying and fixing broken internal links, as well as Arsen's secret sauce for effective internal linking using Google's site colon command. Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table. Website: https://contentyum.com/ Watch Full Video Podcast Episode Here:  Full Video Episode [https://contentyum.com/episode-16-ultimate-guide-to-backlinks-link-building-and-internal-linking-part-2] Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Arsen Rabinovich: Website [https://tophatrank.com/] LinkedIn [https://www.linkedin.com/in/arsenrabinovich/] Follow Ashley Segura: Website [https://www.contentyum.com/] LinkedIn [https://www.linkedin.com/in/ashley-segura/] Twitter [https://x.com/ashleymadhatter]

In this episode, Ashley Segura sits down at the table with Arsen Rabinovich, founder of TopHatRank, about the intricacies of link building, backlinks, and internal linking. In part one of this two part episode, Arsen shares his first hand expertise in digital marketing and SEO, discussing practical link strategies. Together, Ashley and Arsen explore foundational aspects of link building, the significance of competitive analysis, and the importance of balancing relevancy and authority. Arsen offers insights on effective outreach methods, the pitfalls of outdated link-building practices, and the role of internal linking in enhancing SEO performance. Arsen also sheds light on the impact of recent Google leaks on link-building strategies and provides tips for maintaining high-quality links in a constantly evolving digital landscape. Tune in to learn about Arsen's tried-and-true methods for successful link building, his approach to creating meaningful connections, and his secret sauce for SEO success. Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table. Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Arsen Rabinovich: Website [https://tophatrank.com/] LinkedIn [https://www.linkedin.com/in/arsenrabinovich/] Follow Ashley Segura: Website [https://www.contentyum.com/] LinkedIn [https://www.linkedin.com/in/ashley-segura/] Twitter [https://x.com/ashleymadhatter]

In this episode, Ashley Segura chats with Carolyn Cohen, the Content and Social Lead at H&R Block, about how she manages and adapts content calendars for a seasonal brand. Carolyn shares her approach to balancing planned and spontaneous content, and the importance of flexibility during the intense tax season. Together, Ashley and Carolyn discuss the importance of cross-departmental collaboration, ensuring consistent engagement, and the unique strategies to keep content relevant and engaging across multiple platforms. Carolyn provides insights into handling approvals, managing negative sentiment, and the benefits of using tools like Khoros for comprehensive content management. Tune in to learn about Carolyn's innovative tips for social media success, content planning, and her strategies for maintaining high-quality content in seasonal environments. Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table. Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Carolyn Cohen: Website [https://www.hrblock.com/] LinkedIn [https://www.linkedin.com/in/carolynrcohen/] Follow Ashley Segura: Website [https://www.contentyum.com/] LinkedIn [https://www.linkedin.com/in/ashley-segura/] Twitter [https://x.com/ashleymadhatter]

In this episode, Ashley Segura chats with Jeannie Assimos, the Head of Content/Brand at Way.com, about how she scaled Way.com's traffic from 40,000 to 1.6 million monthly users. Jeannie shares her methods for achieving such growth, such as her strategic approach to content creation and how important it was to partner with SEO. Together Ashley and Jeannie chat about understanding audience needs, expanding content topics beyond the core business, and the importance of high-quality, well-researched articles. Jeannie shares insights on creating engaging content, from trending topics to evergreen, and the impact of consistency and quality on traffic growth. Tune in to hear about the benefits of content syndication and practical tips for smaller teams to achieve significant traffic growth. Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table. Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Jeannie Assimos: Website [https://www.way.com/] LinkedIn [https://www.linkedin.com/in/jeannie-assimos-4547599/] Follow Ashley Segura: Website [https://www.contentyum.com/] LinkedIn [https://www.linkedin.com/in/ashley-segura/] Twitter [https://x.com/ashleymadhatter]

In this episode, Ashley Segura interviews Julia McCoy to discuss her remarkable journey from investing $75 to building a $5 million business in content marketing. The conversation explores Julia's principles for business growth, her challenges transitioning from a freelancer to a business owner, and her strategies for content marketing success. Together, Ashley and Julia chat about understanding customer needs, the balance between quantity and quality in content creation, and AI within the industry. Julia also shares her time management tips, insights on conversion rate optimization, and the future impact of AI on the job market. Tune in to gain valuable advice on growing a business, optimising content for better conversions, and staying ahead in content marketing. Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table. Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Quotes: "Building what your customers actually want and doing it better than the competition is key." "Don't undervalue your work. Sometimes the best advice is to triple your prices." "Find your flow. Choose your highest ROI tasks for the times you feel most creative." "AI is a tool in your tool belt, but there's still a human element needed for true success." Resources Mentioned: Opus Clips [https://www.opus.pro/] for video editing Descript [https://www.descript.com/]for audio editing Content at Scale [https://contentatscale.ai/] for AI-driven content creation Google Analytics [https://analytics.google.com/] and Google Search Console [https://search.google.com/search-console] for tracking and insights Follow Julia McCoy: Website [https://www.contentatscale.ai/] LinkedIn [https://www.linkedin.com/in/juliaemccoy/] Twitter [https://twitter.com/JuliaEMcCoy] Follow Ashley Segura: Website [https://www.contentyum.com/] LinkedIn [https://www.linkedin.com/in/ashley-segura/] Twitter [https://x.com/ashleymadhatter]

In this episode of 'Content in the Kitchen,' host Ashley Sagura explores the recent Google algorithm leak and its implications for SEOs and content creators. The episode covers the major revelations from leaked documents, including unexpected factors influencing search rankings like NavBoost, user experience metrics, content relevance, and more. Ashley also discusses the SEO community's reactions and provides actionable strategies for navigating these changes. Additionally, the episode addresses AI overviews in search results, offering insights into how content marketers can adapt to maintain visibility. Listen in for a comprehensive breakdown of the key takeaways from the Google leak and AI overviews. Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table. Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Show Notes: Google Algorithm Leak by iPullRank: https://ipullrank.com/google-algo-leak?   Rand Fishkin at MozCon: https://www.searchenginejournal.com/rand-fishkin-at-mozcon-rethinking-strategies-amid-google-api-leak/518504/   SparkToro Blog on Google API Leak: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/   Dejan Marketing Blog: https://dejanmarketing.com/i-have-one-thing-to-say/?fbclid=IwZXh0bgNhZW0CMTEAAR1tSzrr4k19zhq05DpctAg7_ACZg9-6Tipz-Jg3A0Osggx1oPPBM0I_YFg_aem_AdxjdwwF-SAuhthuNeC3N5AlcG0Hf6ZdFcElaoHKeYAGwqujXi_YFB8vs7Jra4N-5W5l8MQ6rKP11sxO6xJL3C9-   The Verge Article on Google Algorithm Documents Leak: https://www.theverge.com/2024/5/29/24167407/google-search-algorithm-documents-leak-confirmation   YouTube Discussion on the Leak: https://www.youtube.com/watch?v=gS4_JH-QqSg&t=2576s