Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
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Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
How to Tell Stories That Convert: Tips For All Brands
Content in the Kitchen
30 minutes
1 year ago
How to Tell Stories That Convert: Tips For All Brands
In this episode, our host, Ashley Segura, chats with Suzanne Kagan, a Senior Marketing Leader. We Suzanne to spill all the beans on how storytelling shapes successful marketing strategies.
Suzanne shares practical techniques for testing and evaluating brand messaging, including budget-friendly ways to collect data and refine content. She offers insights on everything from creating effective one-liners to conducting messaging tests and adapting stories across different platforms. Learn how to use analytics to evaluate your storytelling strategy and make data-driven decisions.
Whether you're a creative professional looking to move into marketing or a seasoned marketer seeking fresh perspectives, this episode offers practical strategies for storytelling in marketing. Plus, get Suzanne's insider tips on using LinkedIn to understand your audience and stay current with industry trends.
Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!
Website:
https://contentyum.com/
Socials:
https://www.instagram.com/contentyumm/
https://www.linkedin.com/company/contentyum
https://www.tiktok.com/@contentyum
https://www.facebook.com/contentyumm
https://www.youtube.com/@Content-Yum
Follow Suzanne Kagan:
LinkedIn: https://www.linkedin.com/in/suzannekagan/
Follow Ashley Segura:
Website: www.contentyum.com
LinkedIn: https://www.linkedin.com/in/ashley-segura/
Twitter: https://twitter.com/ashleymadhatter
Content in the Kitchen
Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
