Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
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Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
Crafting a Content Strategy That Drives Organic Growth
Content in the Kitchen
32 minutes
1 year ago
Crafting a Content Strategy That Drives Organic Growth
In this episode, Ashley Segura, the podcast host and Head of Content at ContentYum, chats with Emma Valentiner, Head of SEO at ThreeColts, to uncover the critical elements of a successful content strategy.
Emma shares a wealth of insights, from her journey into SEO to practical tips for creating a content strategy full of content that ranks. She's dishing out all the details on how to develop a content strategy that drives actual results.
We're talking keyword research techniques, the importance of comprehensive content outlines, and the patience required in SEO.
Get those notepads ready because Emma breaks down her content creation process, from her approach to targeting different keywords to her three-month rule for evaluating content performance before making changes. She even covers what to look for when tracking key metrics like organic traffic, bounce rate, and keyword rankings over the three-month period.
Get bonus insights on incorporating video content, leveraging AI for competitive research, and why FAQs can add up to 90 seconds of extra dwell time to your content.
Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!
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Follow Emma Valentiner:
Website [https://www.threecolts.com/]
LinkedIn [https://www.linkedin.com/in/emma-valentiner/]
Follow Ashley Segura:
Website [https://www.contentyum.com/]
LinkedIn [https://www.linkedin.com/in/ashley-segura/]
Twitter [https://x.com/ashleymadhatter]
Content in the Kitchen
Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
