Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
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Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
Beyond Acquisition: Crafting Content for Long-Term Customer Retention
Content in the Kitchen
27 minutes
1 year ago
Beyond Acquisition: Crafting Content for Long-Term Customer Retention
In this episode, we dive into the often-overlooked side of content marketing—retention. Shana Haynie, Head of Content and Organic Growth for MoEngage's North America region shares insights on the differences between creating content for acquisition versus retention, especially in B2B and B2C contexts.
Ashley Segura and Shana discuss strategies for keeping your customers engaged post-purchase, from educational content to loyalty programs, and explore how AI and data are transforming retention strategies.
Whether you're scaling a content program or trying to balance acquisition and retention, this episode is packed with practical tips on how to create content that keeps your audience coming back for more!
Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!
Website:
https://contentyum.com/
Socials:
https://www.instagram.com/contentyumm/
https://www.linkedin.com/company/contentyum
https://www.tiktok.com/@contentyum
https://www.facebook.com/contentyumm
https://www.youtube.com/@Content-Yum
Follow Shana Haynie :
Website: https://www.moengage.com/blog/shanahaynie/
LinkedIn: https://www.linkedin.com/in/shanahaynie
Follow Ashley Segura:
Website: www.contentyum.com
LinkedIn: https://www.linkedin.com/in/ashley-segura/
Twitter: https://twitter.com/ashleymadhatter
Content in the Kitchen
Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
