Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
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Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
Creating Content Calendars and Social Media Strategies with H&R Block's Carolyn Cohen
Content in the Kitchen
33 minutes
1 year ago
Creating Content Calendars and Social Media Strategies with H&R Block's Carolyn Cohen
In this episode, Ashley Segura chats with Carolyn Cohen, the Content and Social Lead at H&R Block, about how she manages and adapts content calendars for a seasonal brand. Carolyn shares her approach to balancing planned and spontaneous content, and the importance of flexibility during the intense tax season.
Together, Ashley and Carolyn discuss the importance of cross-departmental collaboration, ensuring consistent engagement, and the unique strategies to keep content relevant and engaging across multiple platforms.
Carolyn provides insights into handling approvals, managing negative sentiment, and the benefits of using tools like Khoros for comprehensive content management.
Tune in to learn about Carolyn's innovative tips for social media success, content planning, and her strategies for maintaining high-quality content in seasonal environments.
Subscribe now for your bi-weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
Website:
https://contentyum.com/
Socials:
https://www.instagram.com/contentyumm/
https://www.linkedin.com/company/contentyum
https://www.tiktok.com/@contentyum
https://www.facebook.com/contentyumm
https://www.youtube.com/@Content-Yum
Follow Carolyn Cohen:
Website [https://www.hrblock.com/]
LinkedIn [https://www.linkedin.com/in/carolynrcohen/]
Follow Ashley Segura:
Website [https://www.contentyum.com/]
LinkedIn [https://www.linkedin.com/in/ashley-segura/]
Twitter [https://x.com/ashleymadhatter]
Content in the Kitchen
Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.
