A conversation with Admired Leadership Partner, Carolynne Thomas, exploring how leaders can create and communicate compelling organizational visions that truly mobilize teams. Building on the premise that most strategic planning processes produce management-speak rather than inspiring direction, this session provides a practical framework for crafting visions with four essential ingredients: strong purpose, vivid imagery, credibility, and cultural resonance. Thomas challenges the conventional approach of developing strategy first and communication second, offering actionable insights for leaders who want their vision to create genuine intrinsic motivation rather than relying solely on extrinsic rewards.
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