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C-Suite Strategies
Stacie Sussman
17 episodes
3 weeks ago
In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams. Matt shares lessons learned from years of leading global sales organizations, highlighting the importance of validating product-market fit, imple...
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Management
Business,
Entrepreneurship
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All content for C-Suite Strategies is the property of Stacie Sussman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams. Matt shares lessons learned from years of leading global sales organizations, highlighting the importance of validating product-market fit, imple...
Show more...
Management
Business,
Entrepreneurship
Episodes (17/17)
C-Suite Strategies
16: When the Math Isn't Mathing: Building Sales Teams That Actually Scale
In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams. Matt shares lessons learned from years of leading global sales organizations, highlighting the importance of validating product-market fit, imple...
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3 weeks ago
42 minutes

C-Suite Strategies
15: Your Broken Foundations Is Killing Your AI Dreams
Send us a text What if AI isn’t failing you—your broken business foundations are? In this solo episode of C-Suite Strategies, Stacie Sussman, founder of RevUp Advisory, shares raw stories from the boardroom about why companies struggle to see real ROI from AI. Here’s what you’ll hear: • The $37M company with a marketing team stuck in Excel chaos for board reporting • The “12-step content circus” that keeps marketing in approval purgatory • The sales shuffle—bad data, fake le...
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1 month ago
18 minutes

C-Suite Strategies
14: Fix the Friction: How C-Suite Leaders Unlock Productivity and Profitability
Send us a text What’s slowing your C-Suite down? Sometimes it’s not lack of ideas—it’s friction in your systems, people, and processes. Episode Summary: In this episode of C-Suite Strategies, host Stacie Sussman sits down with Jen Goldman, Founder of My Virtual COO, to explore how leaders can identify and fix the friction points holding back productivity and profitability. From rethinking team structure to visualizing organizational changes, Jen shares practical, neuroscience-backed tools for...
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2 months ago
39 minutes

C-Suite Strategies
13: Why Most Marketing Fails: You’re Tracking the Wrong Things
Send us a text What if the reason your marketing isn't working... is because you're measuring the wrong things? In this solo episode of C-Suite Strategies, Stacie Sussman, founder of RevUp Advisory, pulls back the curtain on one of the most common problems she sees in professional services, HR firms, and small businesses: spending heavily on marketing without knowing what’s actually driving results. Most legacy companies are stuck tracking vanity metrics—likes, opens, impressions—while ignori...
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3 months ago
16 minutes

C-Suite Strategies
12: Parenting with Purpose: Building Bonds and Navigating Modern Fatherhood
Send us a text What happens when a successful executive realizes his six-figure salary is slowly killing his soul—and his relationship with his kids? Greg Garunov had the perfect life on paper: a suburban house, luxury cars, and two decades of success in the media industry. But behind the polished facade, he was drowning in the "Groundhog Day" cycle that traps so many working dads. The wake-up call came during the COVID-19 pandemic, when remote work forced him to actually spend time with his ...
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4 months ago
37 minutes

C-Suite Strategies
11: What Executive Recruiting Won't Tell You
Send us a text Ready to uncover the brutal truth about why most executive hiring fails? In this explosive conversation with Conway Shui, veteran recruiter and co-founder of C&C Talent Partners, you'll discover the hidden secrets behind executive recruiting that companies don't want you to know. From Fortune 500 talent wars to startups chasing unicorn dreams, Conway reveals why "scale experience" is dangerously overrated and how a brief 60-minute cold email led to landing top leadership ro...
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5 months ago
39 minutes

C-Suite Strategies
10: How to Scale a Business: The GAB Method w/ Celi Arias
When was the last time your business's scaling strategy actually delivered results instead of just more work? In this game-changing episode of C-Suite Strategies, we're joined by scaling expert Celi Arias, creator of the revolutionary "Grown Ass Business" method that transformed our own company from plateaued to powerhouse. Celi isn't your typical business coach dishing out cookie-cutter advice. With 25+ years of hard-won experience starting from her childhood babysitting empire to building m...
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7 months ago
39 minutes

C-Suite Strategies
9: Proven Strategies for Scaling B2B Sales w/ Pasha Irshad
Ready to scale your B2B marketing and sales from siloed struggles to seamless success? Join us for a power-packed episode with Pasha Irshad, co-founder of Shape and Scale and former VP who's helped scale giants like Samsung, Microsoft, and Databricks. With 16+ years in the trenches of B2B growth, Pasha reveals why your traditional sales funnel might be holding you back and what it really takes to scale marketing and sales efforts in today's rapidly evolving landscape. Grab all the links and r...
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7 months ago
32 minutes

C-Suite Strategies
8: From Stuck to Unstoppable: Proven Strategies to Revitalize Executive Potential
Tired of playing small in the executive suite? Ready to shatter the ceiling of your leadership potential? In this game-changing episode of C-Suite Strategies, leadership powerhouse Stephanie Blair of Know and Flourish reveals the insider secrets to transforming from a high performer into an unstoppable executive force. Whether you're stepping into your first C-suite role or trying to amplify your leadership impact, this episode unveils the rarely-discussed realities of executive coaching and ...
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8 months ago
41 minutes

C-Suite Strategies
7: The Power of Conscious Breathing and Self-Care for High-Performance Leadership
Get ready to take a transformative breath! Join Stacie and special guest Kathleen Booker, the “Jedi of Calm,” as they explore how conscious breathwork can elevate both corporate performance and personal well-being. Kathleen shares her wisdom on embracing calm in high-pressure environments, from the C-suite to the everyday grind, offering practical tools to find balance and clarity. Breathwork is more than a relaxation tool—it’s a gateway to enhanced focus, better decision-making, and authenti...
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9 months ago
34 minutes

C-Suite Strategies
6: Cultural Transformation & Peak Performance w/ Therese Gedda
Cultural transformation impacts so much of a business. From increased revenue, to aligned action, to having the entire team on board—these are the benefits of creating a company culture that everyone is on board with. So… what steps do you need to take to begin this transformation? Therese Gedda joins me to discuss everything under the umbrella that is “company culture” to ensure not only your team is thriving, but also your organization as a whole! Grab all the links and resources mentioned...
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10 months ago
32 minutes

C-Suite Strategies
5: Startup Failure Reasons, Stories, & Lessons w/ Hector Forwood
Everyone knows about the flashy success stories of startups—but what about the startup failures? These are incredibly impactful and pretty traumatic events for founders where lots of important lessons are learned. I’m so grateful to be able to have this jam packed conversation with Hector Forwood about his startup failure. He’s amazingly forthcoming about where things went wrong, what he’d do differently, and even what he shares now with his coaching clients! Grab all the links and resources ...
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11 months ago
41 minutes

C-Suite Strategies
4: The Power of Personal Branding w/ Patrice Poltzer
Today’s conversation is all about the power of personal branding and strategic storytelling. Patrice Poltzer—a former Today Show producer who now helps entrepreneurs tell better stories for their businesses—is here with me! We’re talking about practical strategies for integrating your personal experience into your brand narrative, making your story feel heard and felt—in order to move people forward in your world. Grab all the links and resources mentioned in this episode at https://www.revup...
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1 year ago
36 minutes

C-Suite Strategies
3: Building Scalable Systems for Entrepreneurs w/ Adam Judeh
When it comes to building a scalable business model, you need to have repeatable processes. And not just that—you need them to be automated. Yes, really! Impactful growth takes thought, strategy, and the right tools. But you don’t have to figure that out on your own! Adam Judeh is on the podcast today. He’s sharing about his background in operations in large corporations (think: burritos), a few of his pet peeves about the business operations industry, and some of his favorite tools. Save you...
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1 year ago
39 minutes

C-Suite Strategies
2: How to Expand Your Professional Network w/ Julie Morris
If you’ve been wondering how to expand your professional network effectively—this conversation is for you! Networking is definitely an important part of working in corporate, but it’s critical to the success of entrepreneurs. I can guarantee you my consultancy firm would not be here 6 years later if it weren’t for the communities I’ve joined and the relationships I’ve built. Julie Morris joined me in sharing her journey and insights through professional networking. As the co-founder of DIY In...
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1 year ago
40 minutes

C-Suite Strategies
1: Why Put People at the Center of Operations w/ Jennifer Yates
There are more than just systems and processes that go into business operations. If you don’t have people who adopt new processes or use suggested tools, you won’t get the data you need to make informed decisions for the growth of your company. That’s why I’m excited to have Jennifer Yates join me for this C-suite conversation! Jennifer shares her experience working on teams with members from a variety of cultural backgrounds, what questions you should be asking to get a sense of what’s worki...
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1 year ago
40 minutes

C-Suite Strategies
Welcome to C-Suite Strategies
Welcome to C-Suite Strategies, the podcast for B2B leaders navigating the messy middle of scaling. I'm Stacie Sussman, CRO at RevUp Advisory. Let's face it: growing a business can be hard, frustrating, and frankly overwhelming. It often feels like your hair's on fire. That's why we're here. Each episode, we dive deep with industry visionaries who've mastered the art of scaling companies. We'll share our extensive experience and unconventional wisdom to help you transform that overwhelming...
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1 year ago

C-Suite Strategies
In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams. Matt shares lessons learned from years of leading global sales organizations, highlighting the importance of validating product-market fit, imple...