In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams. Matt shares lessons learned from years of leading global sales organizations, highlighting the importance of validating product-market fit, imple...
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In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams. Matt shares lessons learned from years of leading global sales organizations, highlighting the importance of validating product-market fit, imple...
15: Your Broken Foundations Is Killing Your AI Dreams
C-Suite Strategies
18 minutes
1 month ago
15: Your Broken Foundations Is Killing Your AI Dreams
Send us a text What if AI isn’t failing you—your broken business foundations are? In this solo episode of C-Suite Strategies, Stacie Sussman, founder of RevUp Advisory, shares raw stories from the boardroom about why companies struggle to see real ROI from AI. Here’s what you’ll hear: • The $37M company with a marketing team stuck in Excel chaos for board reporting • The “12-step content circus” that keeps marketing in approval purgatory • The sales shuffle—bad data, fake le...
C-Suite Strategies
In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams. Matt shares lessons learned from years of leading global sales organizations, highlighting the importance of validating product-market fit, imple...
