In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams. Matt shares lessons learned from years of leading global sales organizations, highlighting the importance of validating product-market fit, imple...
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In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams. Matt shares lessons learned from years of leading global sales organizations, highlighting the importance of validating product-market fit, imple...
13: Why Most Marketing Fails: You’re Tracking the Wrong Things
C-Suite Strategies
16 minutes
3 months ago
13: Why Most Marketing Fails: You’re Tracking the Wrong Things
Send us a text What if the reason your marketing isn't working... is because you're measuring the wrong things? In this solo episode of C-Suite Strategies, Stacie Sussman, founder of RevUp Advisory, pulls back the curtain on one of the most common problems she sees in professional services, HR firms, and small businesses: spending heavily on marketing without knowing what’s actually driving results. Most legacy companies are stuck tracking vanity metrics—likes, opens, impressions—while ignori...
C-Suite Strategies
In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams. Matt shares lessons learned from years of leading global sales organizations, highlighting the importance of validating product-market fit, imple...
