Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants
Absolutely, here’s a comprehensive breakdown of the topics covered in this episode of the Buzzworthy Marketing Podcast, with sub-topics detailed under each main discussion area:
1. Introduction & Purpose Beyond Profits
Host Michael Buzinski’s personal reflection on what truly drives his business.
Emphasis on purpose over simply making money.
The intent of the episode: pulling back the curtain on Buzzworthy’s motivations.
Focus on empowering the SMB (Small and Medium-sized Business) community.
2. A Look Behind the Curtain
Michael’s humble approach—admitting continuous learning after decades in business.
Importance of introspection to discover the "why" behind business efforts.
Recognition that success goes beyond strategies and systems—it’s about inner purpose.
3. Michael’s Entrepreneurial Journey
Early years: stationed in Alaska, involvement in the music scene as a sound guy.
Founding a recording studio to support working musicians.
Personal motivation: using first-hand experience as a musician to create a welcoming, fairer space for newcomers.
4. Pivot and Expansion
Transition from serving musicians to serving local businesses.
Diversification into video, print, web design, and more.
Rapid revenue growth, but stagnant profits highlighted.
The challenge of running a growing business without increased profitability.
Scale of business in 2018: large facility, over two dozen employees, near $2.5M in revenue—but still not profitable and leading to burnout.
5. Major Life and Business Transition
Closing down the multimillion-dollar agency at the end of 2018.
Emotional and financial burden of maintaining a large business footprint.
Process of winding down: reducing from 300 clients to a select dozen.
Navigating personal and business changes over subsequent years, including multiple moves and the impact of Covid.
6. Rediscovering Purpose and Core Values
Struggle to find a new sense of purpose after stepping back from agency life.
Reflection on the fleeting nature of time and shifting business aspirations.
The gap between past passion and present direction.
7. Buzzworthy Insight: Growth With Purpose
Analogy of "sprinting on a treadmill": fast movement without intentional progress.
Importance of aligning growth efforts with purposeful impact.
8. Defining Core Values and Cultural Principles
Realization and articulation of personal and business core values.
Intrapreneurship: Team members behave as owners, proactively innovate.
Fiduciary mindset: Prioritizing long-term interests over short-term gains.
Trust: Doing the right thing over the easy thing.
Constructive Dissatisfaction: Celebrating wins, but always seeking improvement.
Growth as a result of striving between satisfaction and challenge.
9. The Mission: Rebuilding the Middle Class
The belief in the middle class as the backbone of America’s economy.
Recognition of current threats to SMBs and the middle class.
Michael’s mission statement: helping rebuild America’s middle class, one B2B business at a time.
10. Ambitious Goal Setting
Target: creating 17 million jobs by 2040.
Explanation of the math: each job created for a client has a ripple effect, creating an estimated 53.5 jobs.
Personal contribution goal: directly enabling the creation of 320,000 jobs in 15 years.
Show more...
