Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants
Michael Buzinski
106 episodes
1 month ago
Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...
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Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...
Nobody Buys a To-Do List: Crafting Offers That Actually Sell Themselves
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants
13 minutes 29 seconds
4 months ago
Nobody Buys a To-Do List: Crafting Offers That Actually Sell Themselves
Are you selling deliverables instead of transformation? In this episode, host Michael Buzinski breaks down the "From–To" Framework that service providers can use to craft marketing messages that actually convert. Discover how to map your clients' current struggles to their desired outcomes, why vague promises are costing you sales, and how to build irresistible offers by focusing on transformation—not tasks. Whether you're a coach, consultant, or creative service provider, this episode will help you create magnetic marketing that resonates with ideal clients.
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants
Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...
