Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants
Michael Buzinski
106 episodes
1 month ago
Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...
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Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...
FOCUS Before Scaling: The Solution Framework – Turning problems into marketable framework.
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants
15 minutes 46 seconds
4 months ago
FOCUS Before Scaling: The Solution Framework – Turning problems into marketable framework.
Are you scaling your business—or scaling chaos?
In BMP Season 11, Episode 11, we take a hard look at why so many entrepreneurs hit a wall in their growth journey. If your content, offers, and funnels are feeling scattered, or if you're experiencing burnout despite “doing everything,” this episode is for you.
1. The Hidden Danger of Scaling Without Focus
Why having too many offers or solving too many problems leads to stalled growth and team exhaustion.
2. What is the Focus Framework?
A proven method for achieving clarity, product-market fit, and marketing momentum by solving one clearly urgent struggle for your ideal client.
3. Fix One Problem Exceptionally Well
Learn why being known for solving one specific problem outperforms broad “all-in-one” approaches in today’s market.
4. Structure That Scales:
Break down your service using:
Outcome Mapping
Milestone Mapping
Critical Requirements
These tools not only help clients succeed faster but also position your business as the go-to solution.
5. From Chaos to Conversion
Use your framework to power your:
Lead generation strategy
Client onboarding process
Content pillars
Sales funnel
Testimonials and proof
6. Avoid These Costly Mistakes
We’ll reveal the most common errors service providers make when trying to scale—and how to avoid them.
7. Final Thoughts
Growth doesn’t come from doing more. It comes from doing less—but doing it better.
📩 Need Help Applying the Focus Framework?
Book a free strategy session with us to map out your client offer and build your own Focus Framework.
👉 buzzworthy.marketing/podcast
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants
Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...
