Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants
Michael Buzinski
106 episodes
1 month ago
Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...
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Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants
14 minutes 35 seconds
5 months ago
Why Marketing Isn’t Optional – It’s a Line Item
Welcome back to the Buzzworthy Marketing Podcast! In this eye-opening episode, host Michael Buzinski—better known as Buzz—dives into one of the most common mistakes entrepreneurs make: treating marketing like an afterthought or a “dessert” only to be enjoyed if there’s room left in the budget. Buzz pulls back the curtain on why this mindset is holding businesses back, sharing his own journey from hustle-driven burnout to building a thriving business fueled by a profit-first approach to marketing. You’ll hear real talk about the traps of reactive, last-minute marketing, the dangers of waiting for extra cash before investing in growth, and the powerful shift that happens when you give marketing a permanent seat at your financial table. Buzz introduces his MAP Method (Marketing Allocation Plan), a practical, step-by-step system to start budgeting for marketing—no matter how small your business or tight your budget. Learn how to automate your marketing spend, run profit-focused campaigns, and overcome the very real fear of marketing missteps and wasted dollars. If you’re ready to transform your business’s growth engine and escape the cycle of hope-and-hustle, this episode will show you the mindset and systems to get there—while making your business seven times more profitable and much less stressful in the process. Let’s get buzzworthy and make marketing the oxygen for your business, not just the dessert
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants
Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...
