* Alisa Meredith* Pinterest Product Specialist At Tailwind



Sponsors:



* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software



Notes:



* 2x3 ratio for photo* The title does the hard work* Text on the image is important* #3 search engine* Board - Relevant title & description* Match Product Categories from the shopping cart* Find other ways to appeal to people* Not about the followers, more about engagement* Use Audience Insights* Secret Boards - Be Consistent* 97% of searches are unbranded* https://trends.pintrest.com - What's trending* Story Pin* Consumed on Pinterest* No link to the website* In beta, must Apply* http://pintrest.com/source



Links:



* https://tailwindapp.com* https://www.instagram.com/tailwindapp/* https://www.instagram.com/alisammeredith* https://www.twitter.com/alisammeredith



Transcript:



Charles (00:00):



In this episode of the business of eCommerce. I talk with Alisa Meredith about using Pinterest to increase e-commerce sales. This is the business e-commerce episode 150. [inaudible] Welcome to the business. E-Commerce the show. It helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles [inaudible] and I'm here today with Alisa Meredith. Elisa is the Pinterest product specialist and marketing manager at tailwind. She's a speaker and teacher of topics, Pinterest marketing and Pinterest ads. On this interview, we go really deep into using Pinterest to generate more traffic and orders for our e-commerce business. She has a ton of insights that I didn't know about Pinterest, who are super interesting. You'll see me during the interview, taking a lot of notes. A lot of these topics are things that were very new to me. She gets into a lot of new things as well on how to find new topics.



Charles (01:03):



So you can create new boards, almost like Pinterest SEL, which I didn't know, something you could do. Also some new features like story pins, she talks about and re and really some Pinterest for different retailers that were very surprising on who can actually use Pinterest. She reframes it in a very different way that I think a lot of people would find helpful. So let's go into the show and if you like it, we have a like subscribe and hopefully this helps you. Thanks. So, Hey Alyssa, how are you doing today? I'm doing great. How about yourself? Doing good? I love it. I love the topic. We haven't talked about this actually ever. I mean right now, like, you know, you hear Instagram all the time, Facebook, but you don't hear Pinterest coming up as much. And I think it lends itself though, to certain types of products I think are really like the per, like the Pinterest products. So first when you say kind of Pinterest, is it Pinterest marketing, would you call it a Pinterest? Like how would you even describe using Pinterest?

* Adam Pearce* Co-founder and CEO of Blend Commerce



Sponsors:



* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software



Notes:



* Ask how they want to engage.* Benchmark - Open Rate 30-40%* Shop Quiz



Links:



* https://blendcommerce.com/* https://www.facebook.com/BlendCommerce* https://www.linkedin.com/in/adampearceblendcommerce/



Transcript:



Charles (00:00):



In this episode of the Business of eCommerce I talked with Adam Pearce about proven strategies to increase revenue using email. This is a business e-commerce episode, 149. Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles Palleschi and I'm here today with Adam Pearce. Adam is a co-founder and CEO of blend commerce, a Shopify agency, specializing in growth of six figure brands. Adam is a passionate advocate of email marketing and aims to make blend commerce. The world's most supportive agency, and this interview had him give some very interesting strategies on what's working with email marketing today. He helps talk about how to blend some of these strategies that, you know, it's been around for a while with some new tactics and build something that's kind of best of both worlds, right? Where you're not just emailing the same old five five sequence emails until you get a response.



Charles (01:08):



He saw my blending SMS messenger, a lot of new, a lot of new technologies with email to get the best results. And I think that's really powerful. One of the things that I haven't gets into is quizzes, and how to use that, to get to know your customer, to collect more data and how to offer them products that really fit their needs. This is a great strategy that I see retailers using now. I think it's super powerful. So let's get on the show and let's see what Adam has to say. So head on how are you doing today? Yeah, really good. Yeah. Awesome. To have you on the show, email marketing, just kind of grow through email. I think I've done SU I do similar episodes like this, like once a quarter and you keep seeing it come back up on like email's dead and this isn't working anymore. And then you do an episode and you dig into it and it's, it's almost like we've been talking about the same thing for years on like emails, definitely dead this, this quarter of this year. And it turns out it might not be happening. So is it dead this quarter?



Adam (02:09):



Good question. Well, look, the answer for me 100% is no, it's not dead, nothing, you know, for me, if anything, it's just evolving. And I think one, the important things that the email is that es...

* Seth Kniep* Co-Founder & CEO of Just One Dime



Sponsors:



* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software



Bio:



With 9.6 million views on YouTube and 226,000 subscribers, Seth Kniep and his company, Just One Dime, have been featured on Yahoo Finance and Chicago Weekly. Today, they have members in over 150 countries and manage over $100 million in annual revenue for Amazon stores.



Links:



* https://justonedime.com/* https://www.linkedin.com/in/sethkniep/* https://www.youtube.com/channel/UC8Sh9yuLqlpnQdBdcfwFErA/featured* https://www.instagram.com/justonedime/* https://www.facebook.com/groups/jod.amazon.warriors/* https://twitter.com/justonedime/



Transcript:



Charles (00:00):



In this episode of the business. E-Commerce I talked with Seth Kenep about why would someone buy your product over the competition? This is a business be commerce episode 148. [inaudible] Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow their eCommerce business. I'm your host, Chelsea Leschi. And I'm here today with Tesco leap. Seth is a CEO and co-founder of just one dime where they help retailers launch and grow Amazon businesses. They have members in over 150 countries and they manage over a hundred million in annual revenue on Amazon stores set this clearly an Amazon expert. Very good at launching products, knows how to really kind of get into Amazon and promote not just a product, but grow a brand. So I asked him on the show today on how you can show off your product and differentiate it from the competition. And we, we go into why someone would buy your product versus a competing product that looks just like it on Amazon. And this is something that I think a lot of retailers struggle with. So this is super good show. If you're thinking of getting to Amazon, you struggle on Amazon stuff has some great tips. So let's get into the show. Hey Seth, how are you doing today? Good.



Seth (01:19):



Thanks for having me on Charles. I appreciate it. Yeah. Awesome



Charles (01:22):



To have you on. I love talking this kind of conversation about how to actually get people to buy your products. Right? This, we were talking before the show and you know, years ago you were the only game in town, right? Where if you were selling this online, it was kind of a unique thing and okay, I sell this type of coffee and I'll this, whatever, right. Are you going to Amazon 10, you know, Shopify? And there's a hundred of the folks on a very similar ish product. Very true.

* Kim Wren* Director of Business Development at SkuVault



Sponsors:



* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software



Bio:



Kim Wren is the Director of Business Development at SkuVault, a cloud-based Inventory & Warehouse Management System. With over 20 years of eCommerce experience, Kim has held many roles. She has done everything from multi-channel eCommerce seller herself to launching products and brands, to leading an award-winning customer service team.



Kim currently works with partners, consultants, affiliates, and 3PL’s to assist in the growth of SkuVault. She has a passion for Small-Medium eCommerce businesses and is always available to answer questions & assist etailers to enrich their businesses.



Links:



* http://www.skuvault.com* https://www.linkedin.com/company/skuvault* https://www.instagram.com/skuvault* https://www.facebook.com/SkuVault/



Transcript:



Charles (00:00):



Welcome to the Business of eCommerce the show that helps e-commerce retailers start launch and grow their e-commerce businesses. I'm here today with Kim Wren. Kim is a director of business development at SkuVault, a cloud-based inventory and warehouse management system. I've known him for a while. She's an expert in everything skew vault inventory lid, where I was managing unrelated. So I asked her in the show to talk about if you're a retailer and you're looking at setting up a warehouse, what are some do's? And don'ts, what are some things you should definitely be looking for? And just some random tips that can really help you in the initial setup and save you some time in the long run. So it's a super interesting show. I hope you guys enjoy it. Leave any comments, any likes, always appreciated, and we'll get onto the show and his interview with Kim. So again, how are you doing today?



Kim (00:57):



I'm great. How are you today, Charles? Doing good.



Charles (01:00):



Glad to have you on the show. It's



Kim (01:02):



Hi. I appreciate it. Thank you for giving me the time. Yeah.



Charles (01:04):



Yeah. Well, inventory management, I feel like there's something I haven't spoken about very much on the show.

Show Notes:



Places to retarget:



* Facebook/Instagram* Google Display* Google Search



Length to Retarget:



* 7 days to start



Visitors to Retarget:



* Visitors no add to cart (last 7 days)* Add to cart with no purchase (last 7 days)* Initiate checkout with no purchase (last 7 days)* Purchase (last 7 days)



Content to retarget



* Visitors no add to cart - Product page or product video* Add to cart with no purchase - Your purchase is waiting* Initiate checkout with no purchase - Coupon with urgency* Purchase - Upsells/cross-sells & support



Sponsors:



* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software



Transcript:



Charles (00:00):



In this episode of The Business of E-Commerce I talk about retargeting strategies for 2020. This is a business of e-commerce episode, 146. [inaudible] Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow the e-commerce business. I'm your host, Charles [inaudible] I'm here today to talk about retargeting strategies. This is a topic that I want you for a while and I've been building. So I wanted to dig into a four-part tale. I'll kind of lay them out different places to retarget the length to retire guest type of visitors, to retarget, and also the content you should use in your retargeting strategy. Also, just note, if you're watching the video currently moving the office right now. So excuse the background, it's a little different today and hopefully I'll be back and have a better set up pretty soon, but let's get started. I want to kind of jump into the first point here, different places to retarget.



Charles (01:04):



So first this is 2020, and currently there's several places where you want to run your retargeting ads and I'll list them in order of where I would start if I was running a new retargeting campaign today. So number one, Facebook, Instagram, it's kind of your social platform. It's the first one. I'd probably choose to start a retargeting campaign. And depending on what creative you use, it's very easy to post it also on Instagram. So that's probably the first place I would just get started with retargeting. Next up the Google display network, Google display is banners. That sort of thing, everything that's not searched, let's call it. That's the general other one. Normally I would not recommend the display network except for retargeting campaign. When you're getting started. The great part is you can spend far less per impression, still get your name out there. You'll still be in front of an audience, but you won't have to spend the same, you know, search CP social CPC display really just gets you a lot of impressions and a lot of brand awareness that you can use to kind of expand your reach.



Charles (02:17):



So that's always,

Notes:



* Marketplace Examples* Amazon https://sellercentral.amazon.com/* eBay https://ebay.com* Walmart https://supplier.walmart.com/* Category Specific* GunBroker - https://www.gunbroker.com/* Weapon Depot - https://www.weapondepot.com/



Marketplaces can be jet fuel, a fast way to scale or burn your business if you're not ready.



* Optimize the Product Listing* Today quality wins over quantity* No more 'spray and pray'* Spend time researching competitive pricing* Factor in all the costs* Monitor where you rank in the listing* Amazon - Search results then Buy Box* eBay - Search results* Over-invest in Customer Service* Seller reviews are prominently displayed* On Amazon, slow customer service response times are used against you* Nail Fulfillment* Use a 3PL* Never ship late (closely monitored on Amazon)* Follow the rules of the marketplace



Sponsors:



* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software



Transcript:



Charles (00:00):



In this episode of The Businesso eCommerce I talk about tips for selling on marketplaces. This is the Business eCommerce Episode 145.



Charles (00:18):



Welcome to the Business of eCommerce. The show that helps eCommerce retailers start launch and grow the eCommerce business. I'm your host, Charles Palleschi. And I'm here today to talk about some of my tips for selling on marketplaces. So to start off marketplaces, I kind of think of them as jet fuel for any commerce seller, right? A lot of folks are selling on their own Shopify site, their own big commerce, their own Magento site somewhere. And at some point they decide to move their operations over to a marketplace to kind of add that as a way to enhance our augment, the current offering. And this can be done in many different ways. And I see a lot of sellers do this and the ones that do it right, can drastically increase the sales and the ones that kind of aren't ready for it have issues right out of the gate and can really cause actual problems for their business.



Charles (01:11):



So I want to outline a few tips on some do's and don'ts and just things that I've kind of found over time. So, first few marketplace examples. When we're saying marketplaces, we're talking some of the big ones, obviously Amazon, eBay, Walmart, that sort of thing. Also there's some specific marketplaces you'll find for different niches. So clothing has theirs, for instance, firearms, aren't allowed to be sold on some of the larger marketplaces, but there's folks like gun broker weapons, Depot, they have marketplaces just went bash. So even if you're selling a product that maybe can't be sold on Amazon, there usually are other places where it can be sold or just places, for instance, like clothing there's places where community sold better, right. Where folks are actually looking for that sort of product. So I'd always say first, do your research on what marketplaces are available.

* Vincent Phamvan* Founder of Vyten Career Coaching



Notes:



* Polish vs Authenticity* About Me, should be about the customers* Storybrand Framework, Don Miller* Ways to talking directly with customers* Call customers directly* Use Instagram Live/Stories* Email is King* SMS will increase in the future* Paul Graham - "Do things that don't scale"* Accelerate your learning* "Get bigger without your customers feeling like you got bigger"



Sponsors:



* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software



Links:




* https://www.vyten.com/* https://www.linkedin.com/in/vphamvan/* https://www.linkedin.com/company/vyten/* https://www.instagram.com/vytenprep/* https://twitter.com/vyten




Transcript:



Charles (00:00):



On this episode of the Business of eCommerce, I talk with Vincent Phamvan, about building relationships with customers at scale. This is a business of eCommerce episode 144.



Charles (00:19):



Welcome to the business. E-Commerce the show that helps eCommerce retailers start launch and grow the eCommerce business. I'm here today with Vincent and we had talking about how to build relationships with customers at scale. And this episode, he has a quote from Paul Graham that I really love that I'm going to link in the show notes. He also gives a list of different ways. You should be talking directly with your customers to get better customer feedback. I think there's some great tips there in this episode. So I will link to those in the show notes, but let's get right into that episode. So Hey Vincent, how you doing today? Hey, I'm good, Charles. Thanks for having me. Yeah. Awesome. To have you on the show, I'm just chatting a bit on the kind of pre show here, but I want to kind of get right into it.



Charles (01:04):



So talking about building relationships with customers at scale, so quick, quickly, a little bit of background, you're the founder of a career coaching platform. That's right. What exactly is that? So career coaching is if I'm looking for a job, that sort of thing, I've kind of switching jobs and you kinda, your platform helps folks do this, that kind of at scale, basically. Yeah, absolutely. So we saw a digital membership to a program that's called Vitan and Vitan helps people grow in their careers. So, you know, the average corporate job posting today gets 250 applications or resumes for every single application. So it's normal for job seekers to be pretty frustrated with the process you think about you're competing. And right now, especially with the pandemic,

Kevin UrrutiaFounder of Voy Media



Notes:



* Worked with the TSA for approval* Picked from a catalog* Cost 150k for the molds* The factory recommended other suppliers* Founder factories via Alibaba, AliExpress* How to US port documents -> Panjiva * Looking for high barrier to entry products* Get reviews from bloggers and influences



Sponsors:



* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software



Transcript:



Charles (00:00):



In this episode of a business. E-Commerce I talk with Kevin Urrutia about how to find suppliers in Asia. This is the Business of eCommerce episode 143.



Charles (00:17):



Welcome to the business of eCommerce the show that helps eCommerce retailers start launch and grow their eCommerce business. I'm always Charles Palleschi I'm here today with Kevin Urrutia. Kevin is the founder of Voy media. We just started several eCommerce companies, his most recent company producing luggage. We probably showed it chat about how he went through the process of finding suppliers in Asia to produce the luggage. Super interesting, just talking to Kevin about his whole background process and how we kind of thought through the process of getting this business started. It's very addressing, I think, helpful for anyone just starting off or even someone experienced right at the very end of the show, he also dropped some really helpful, helpful nuggets on what he would do if he was just starting off today. So I think it's well worth listening right to the end. Let's get into the show. Hey Kevin, how you doing today?



Kevin (01:06):



Hey, I'm doing good. How are you



Charles (01:08):



Great to have you on the show. I'm super interested in we're talking about earlier. So about finding suppliers in Asia. But I guess some of your background real quick. So we're talking in 2020. And what do you guys do? So, so luggage currently.



Kevin (01:25):



Yeah. So for tester, we are sound luggages online when we did, so that's a carry on probably the, one of the most proper sizes, but then we pop like maybe eight months ago we released like the other two sizes. The medium wanted to check one. But yeah, for like almost a good year and a half, we only sold the carry on because we didn't have any cash to make the other ones.



Charles (Show more...