Proven Strategies to Increase Revenue Using Email Marketing (E149)

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Business of eCommerce

Charles Palleschi

161 episodes

6 months ago

eCommerce tips, tricks, strategies, and tactics to help new and experienced eCommerce retailers start, launch or grow their eCommerce Business. If you like eCommerceFuel, Shopify Master, Tropical MBA, Build My Online Store or eCommerce Momentum, you'll love The Business of eCommerce. Video version, full transcripts, and show notes are available at http://businessofecommerce.fm/

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Proven Strategies to Increase Revenue Using Email Marketing (E149)

Business of eCommerce

39 minutes 57 seconds

4 years ago

Proven Strategies to Increase Revenue Using Email Marketing (E149)

* Adam Pearce* Co-founder and CEO of Blend Commerce

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software

Notes:

* Ask how they want to engage.* Benchmark - Open Rate 30-40%* Shop Quiz

Links:

* https://blendcommerce.com/* https://www.facebook.com/BlendCommerce* https://www.linkedin.com/in/adampearceblendcommerce/

Transcript:

Charles (00:00):

In this episode of the Business of eCommerce I talked with Adam Pearce about proven strategies to increase revenue using email. This is a business e-commerce episode, 149. Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles Palleschi and I'm here today with Adam Pearce. Adam is a co-founder and CEO of blend commerce, a Shopify agency, specializing in growth of six figure brands. Adam is a passionate advocate of email marketing and aims to make blend commerce. The world's most supportive agency, and this interview had him give some very interesting strategies on what's working with email marketing today. He helps talk about how to blend some of these strategies that, you know, it's been around for a while with some new tactics and build something that's kind of best of both worlds, right? Where you're not just emailing the same old five five sequence emails until you get a response.

Charles (01:08):

He saw my blending SMS messenger, a lot of new, a lot of new technologies with email to get the best results. And I think that's really powerful. One of the things that I haven't gets into is quizzes, and how to use that, to get to know your customer, to collect more data and how to offer them products that really fit their needs. This is a great strategy that I see retailers using now. I think it's super powerful. So let's get on the show and let's see what Adam has to say. So head on how are you doing today? Yeah, really good. Yeah. Awesome. To have you on the show, email marketing, just kind of grow through email. I think I've done SU I do similar episodes like this, like once a quarter and you keep seeing it come back up on like email's dead and this isn't working anymore. And then you do an episode and you dig into it and it's, it's almost like we've been talking about the same thing for years on like emails, definitely dead this, this quarter of this year. And it turns out it might not be happening. So is it dead this quarter?

Adam (02:09):

Good question. Well, look, the answer for me 100% is no, it's not dead, nothing, you know, for me, if anything, it's just evolving. And I think one, the important things that the email is that es...