In this episode of Audience Bridge Insights, Chris Miquel sits down with Tyler Morin, founder of The Water Coolest and Leverage Letter, to unpack how he built, scaled, and reclaimed one of the most successful business newsletters in the game. Tyler shares the behind-the-scenes story of selling The Water Coolest to Barstool Sports, buying it back, and building a new media model centered around authenticity, voice, and sustainable growth. We dive into: ✅ The secret to creating a newsletter p...
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In this episode of Audience Bridge Insights, Chris Miquel sits down with Tyler Morin, founder of The Water Coolest and Leverage Letter, to unpack how he built, scaled, and reclaimed one of the most successful business newsletters in the game. Tyler shares the behind-the-scenes story of selling The Water Coolest to Barstool Sports, buying it back, and building a new media model centered around authenticity, voice, and sustainable growth. We dive into: ✅ The secret to creating a newsletter p...
In this episode of Audience Bridge Insights, Chris Miquel sits down with Tyler Morin, founder of The Water Coolest and Leverage Letter, to unpack how he built, scaled, and reclaimed one of the most successful business newsletters in the game. Tyler shares the behind-the-scenes story of selling The Water Coolest to Barstool Sports, buying it back, and building a new media model centered around authenticity, voice, and sustainable growth. We dive into: ✅ The secret to creating a newsletter p...
In this episode of Audience Bridge Insights, I sit down with Bryan Jenkins, Director of Sales at Email Oversight, to dig into the unsexy but critical side of email: data quality and validation. We cover why one bad email address can ruin a lot of good, how to validate at acquisition, when to re-clean your list, and what to do about bounces and complaints before they destroy your sender reputation. If you send email at scale, this conversation is a must-watch. What you’ll learn in this episode...
In this episode of Audience Bridge Insights, I sat down with Jesse Watkins, founder of Who Sponsors Stuff and co-creator of The Newsletter Conference, to unpack the real mechanics of newsletter monetization. We cover: ✅ Why sponsorships aren’t plug-and-play revenue ✅ The importance of aligning sponsors with your brand’s voice ✅ Why flat-fee pricing often beats CPM models ✅ Direct sales vs. ad networks — and which wins long term ✅ How to scale once your ad inventory is full Whether you’re j...
Hitting the inbox is harder than ever. In this episode of the Audience Bridge Podcast, I sit down with Kyle Renfrow, CEO & CTO of ESP OptiPub, to talk about what really moves the needle for email deliverability in 2025. We cover: ✅ How Yahoo & Gmail’s latest changes are impacting inbox placement ✅ Dedicated vs Shared IPs – and the hybrid model most marketers overlook ✅ The deliverability data your ESP isn’t showing you (and why it matters) ✅ Scaling to high volumes without destroyin...
How do you deliver 25+ local newsletters a day, scale to millions of subscribers, and maintain rock-solid inboxing while doing it? In this episode, I sit down with Ryan Heafy, Co-founder and COO of 6AM City, to unpack the systems, strategy, and culture behind one of the largest local newsletter networks in the country. We cover: ✅ How 6AM City manages high-volume daily sending without tanking deliverability ✅ Their editorial + data engine that drives local engagement ✅ What happens when you...
What does it take to grow from a personal finance blog to 5.4 million+ email subscribers and a business generating 8 figures in revenue? In this premiere episode of Audience Bridge, we sit down with Matt Paulson, the founder of MarketBeat, who reveals how he scaled a newsletter-powered empire without relying on big tech, SEO gimmicks, or cookie-cutter tools. 🔥 What you’ll learn in this episode: How MarketBeat got its first 500,000 subscribers organically Why email is STILL their #1 revenu...
In this episode, I sit down with Tyler O’Shea, founder of The Underdog Newsletter, to break down how he turned around his declining open rates, overcame inbox placement issues, and built a smarter, more profitable email strategy using the Base Sending Segment method. Whether you're a newsletter operator, email marketer, or media buyer—this conversation is packed with insights you can apply immediately. 🧠 What We Cover: - The problem that nearly wrecked Tyler’s deliverability - How Beehiiv ...
In this episode of Audience Bridge Insights, Chris Miquel sits down with Tyler Morin, founder of The Water Coolest and Leverage Letter, to unpack how he built, scaled, and reclaimed one of the most successful business newsletters in the game. Tyler shares the behind-the-scenes story of selling The Water Coolest to Barstool Sports, buying it back, and building a new media model centered around authenticity, voice, and sustainable growth. We dive into: ✅ The secret to creating a newsletter p...
