In this episode of Audience Bridge Insights, Chris Miquel sits down with Tyler Morin, founder of The Water Coolest and Leverage Letter, to unpack how he built, scaled, and reclaimed one of the most successful business newsletters in the game. Tyler shares the behind-the-scenes story of selling The Water Coolest to Barstool Sports, buying it back, and building a new media model centered around authenticity, voice, and sustainable growth. We dive into: ✅ The secret to creating a newsletter p...
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In this episode of Audience Bridge Insights, Chris Miquel sits down with Tyler Morin, founder of The Water Coolest and Leverage Letter, to unpack how he built, scaled, and reclaimed one of the most successful business newsletters in the game. Tyler shares the behind-the-scenes story of selling The Water Coolest to Barstool Sports, buying it back, and building a new media model centered around authenticity, voice, and sustainable growth. We dive into: ✅ The secret to creating a newsletter p...
Crushing Local Email at Scale – How 6AM City Sends Millions of Emails Daily (ft. Ryan Heafy)
Audience Bridge [Insights]
56 minutes
3 months ago
Crushing Local Email at Scale – How 6AM City Sends Millions of Emails Daily (ft. Ryan Heafy)
How do you deliver 25+ local newsletters a day, scale to millions of subscribers, and maintain rock-solid inboxing while doing it? In this episode, I sit down with Ryan Heafy, Co-founder and COO of 6AM City, to unpack the systems, strategy, and culture behind one of the largest local newsletter networks in the country. We cover: ✅ How 6AM City manages high-volume daily sending without tanking deliverability ✅ Their editorial + data engine that drives local engagement ✅ What happens when you...
Audience Bridge [Insights]
In this episode of Audience Bridge Insights, Chris Miquel sits down with Tyler Morin, founder of The Water Coolest and Leverage Letter, to unpack how he built, scaled, and reclaimed one of the most successful business newsletters in the game. Tyler shares the behind-the-scenes story of selling The Water Coolest to Barstool Sports, buying it back, and building a new media model centered around authenticity, voice, and sustainable growth. We dive into: ✅ The secret to creating a newsletter p...
